Online consumer spending in non-food has risen more than 60% since COVID-19 took over Europe, according to GfK. In the week of the 16th of March, the first week after the outbreak in the Netherlands, online sales increased with 61%. With the peak being a growth of 72% in online sales of non-food products in the week of the 13th of April (which means an additional €30 million turnover per week!).
Recognizable growth rates
Wijnand Jongen, CEO of Thuiswinkel.org, had the following to say about the results of the research of GfK: “The growth rates which have been measured by GfK are recognizable for various branches which help to make living and working at home more convenient. Also with branches such as online food and drinks, health, sports and living the growth rates are very significant.”
Million dollar question
“It is remarkable that the sectors concerning working and living at home are continuing to do very well. However, the one million dollar question is of course to what extent the current buying behaviour will be permanent. It could be that a big part of the people who started shopping online because of the lockdown, will continue to do so after the lockdown is over. People often get used easily to new habits and the convenience that comes with online shopping.”