The European B2B e-commerce market is expected to reach $1.8 trillion by 2025. In Spain, the online turnover of this channel totaled more than 45 billion euros despite its low maturity, and it is estimated that by 2025, this figure will grow to over 75 billion euros. In neighboring countries such as the UK, e-B2B turnover will be over 300 billion euros by 2025.

According to Statista data, the gross merchandise value of business-to-business (B2B) e-commerce in Europe is expected to grow steadily from 2022 to 2025. By 2025, B2B e-commerce GMV is estimated to reach more than US$1.8 trillion in Europe.

With B2C e-commerce more than defined, the new economic reality is returning to B2B, which will benefit logistics, payments, software, marketing, AI, and data—companies that have already been betting big for years on this new wave. 

B2B e-commerce in Europe: a challenging market 

Despite the global growth of e-commerce, Europe represents only a small portion of the B2B e-commerce landscape. The continent accounts for just 6% of global gross merchandise volume (GMV), while the majority-nearly 80%-is generated by companies in the Asia-Pacific (APAC) region.

Economic pressures such as inflation and stagnation have posed challenges for the European B2B sector, forcing buyers to reassess their supplier relationships and adjust their procurement strategies. Nevertheless, demand for physical products and services has driven remarkable growth in B2B e-commerce across the European Union.

For example, in the United Kingdom, online B2B sales reached an estimated $141.4 billion in 2022, and they are forecast to exceed $167 billion by 2025. Similar trends have been observed in other major EU economies, where companies increasingly turn to e-commerce platforms as a key part of their procurement processes.

Since 2013, European companies adopting B2B e-commerce have been slowly but steadily increasing.

This shift is particularly notable in countries such as Italy, where online sales channels now account for a more significant proportion of total B2B transactions.

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The E-commerce Berlin Expo is the largest pure-play B2B e-commerce event in Germany and the go-to destination for anyone in the industry. It offers a unique blend of exhibition and conference formats, providing visitors with unparalleled opportunities for business growth, knowledge sharing, and networking.

The highly anticipated 9th edition is set to take place on February 19-20, 2025, at STATION Berlin. The event is expected to attract over 11,000 attendees, bringing together a diverse and engaged community of e-commerce professionals.

The Expo boasts an impressive lineup of over 290+ service providers from Germany and 30 international markets, offering attendees unparalleled access to the latest solutions and innovations in the e-commerce industry.

Moreover, the event features an extensive conference program, featuring over 100 industry experts and thought leaders sharing their insights and expertise on multiple stages and during masterclasses.

In addition to the exhibition and conference, the E-commerce Berlin Expo also offers numerous opportunities for attendees to connect and network with industry peers. With over 10,000 online shop representatives, retailers, manufacturers, and wholesalers, the event presents a unique chance to build relationships, share ideas, and foster collaboration.

Attendance at the event is completely free of charge upon online registration on the organizer's website. Take advantage of this unique opportunity to grow your business, expand your network, and stay ahead of the curve in the e-commerce industry.

Watch the video recap of the event.

Register for free

The post Get ready for the E-commerce Berlin Expo: the largest pure-play B2B e-commerce event! appeared first on Cross-Border Magazine.

We are proud to present our newest podcast e-commerce quickFIX 🔥 This format will allow us to delve deeper into key topics related to cross-border, e-commerce and entrepreneurship 😎

quickFIX is a talk-show podcast in which we will have one or more expert guests per episode 🤯 And today, we had the pleasure of talking with 🌟Gerrit Enthoven🌟EVP Marketing, Sales & Channel at Intershop Communications, the world's leading B2B e-commerce solution, to learn and discover the main trends that will surely mark the evolution of B2B e-commerce during 2024! ⏰

With him, we discuss the challenges and opportunities behind the use of AI, how sustainability remains vital, and what has led to the rise of cooperative commerce solutions and marketplace technology, among many other key topics to keep your B2B business ahead of the curve! Let’s begin! 🚀

Do you have any questions regarding B2B e-commerce? Leave your doubts and requests in our comment section, and we hope to see you all in the next quickFIX!

The post quickFIX: Intershop B2B e-commerce trends for 2024! appeared first on Cross-Border Magazine.