In Belgium, online stores generated a total turnover of €8.2 billion in 2019. This is an increase of 17% compared to 2018. Noteworthy is that more than 25% of all generated sales comes from cross-border consumers. A growing amount of shops This is partly due to the growing amount of Belgian e-commerce shops. Aside from that, the number of online transactions by Belgians
Loyalty program Lidl in Belgium
German supermarket Lidl starts with a loyalty program in Belgium. Starting February 10th, consumers can download a digital customer card app. It is the first time the supermarket starts a loyalty program. Customers who download the loyalty app get their ticket digitally and receive extra discounts on Lidl-products. The supermarket aims to expand the app with more features,
Bol.com curates 6,500 ecologically friendly gifts
The largest marketplace in the Netherlands, Bol.com, launched a curated sustainable assortment of products in time for the Black Friday and Christmas season. Whilst it’s a relatively small selection of 6,500 products today, the marketplace aims to grow it in the future. However, it does not want to waste time in appealing to shoppers who want to buy ecologically friendly gifts
Zalando expands beauty category to five new markets
Fashion platform Zalando will offer beauty products in five new markets, Sweden, Denmark, France, Belgium and Italy within the next two months. With this, it encourages shoppers to spend a little extra on accessories. The fashion platform first started selling women’s beauty products a year ago in Germany in a bid to counter a fall in average order size and boost profitability
Zalando and bpost Test In-Home Delivery in Belgium
Online retail has upped convenience and efficiency for customers and traders alike. However, missed delivery windows or busy schedules can get in the way of a perfect delivery. In order to tackle one of the roadblocks in the business, Zalando and bpost collaborated to tested in-home delivery. Installing smart locks in homes across Antwerp, Belgium, Zalando and bpost tested