By Salesupply - Milan, April 17, 2026 - BrandOn Group, Italy's leading Merchant of Record for marketplaces, today announced a strategic partnership with Salesupply, a provider of global e-commerce internationalisation solutions including fulfillment and customer service. Together, the two companies offer Italian brands a fully integrated, end-to-end solution for international expansion. Removing the operational complexity that has hindered many brands from growing internationally. 

The partnership combines two complementary areas of expertise: BrandOn Group’s deep knowledge of market strategy, compliance, and brand management on leading platforms such as Amazon, Zalando, and Mediamarkt, and Salesupply’s global infrastructure of fulfillment centers, native-language customer service solutions, and returns management operations.  

Solving the operational puzzle of globalization
For Italian brands with international ambitions, the challenges are well known: navigating market compliance rules in every country, meeting specific logistics requirements, responding to customer inquiries in local languages, and efficiently managing international returns. Until now, brands had to rely on multiple service providers to cover all these needs. 

“Brands expanding into international markets face a complex web of operational challenges, from international logistics and localized customer service to returns management and market compliance,” said Paola Marzario, Founder of BrandOn Group. “Thanks to this partnership with Salesupply, we offer brands a single integrated solution that relieves them of all these concerns, allowing them to focus entirely on growth.”

The collaboration 
The partnership is not merely theoretical. Several established brands, clients of BrandOn Group, are already benefiting from the integrated solution. Fulfillment operations are managed through strategically located logistics hubs, ensuring rapid and efficient distribution across major European markets. 

This setup also ensures a consistent, high-quality customer experience on marketplaces -a key factor in preserving and strengthening brand reputation at scale. 

The big picture: Italian e-commerce goes global
Italy's ecommerce sector has grown rapidly in recent years, and an increasing number of Italian brands are looking to international marketplaces as their primary channel for reaching new customers. However, global expansion remains out of reach for many - not due to a lack of product quality or brand strength, but because of the operational infrastructure required to execute it properly. 

BrandOn Group and Salesupply are positioning this partnership as the answer to that gap: a turnkey solution that allows Italian brands to launch and grow on international marketplaces with confidence, backed by the kind of local operational presence that builds customer trust in every market. 

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