eTail Germany is the DACH e-commerce and digital marketing conference for retailers and brands. Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands, for a two-day event, to explore the latest and greatest innovations in the fast-evolving retail industry.  

Join us as retailers across Germany strive to adapt to an ever-changing market landscape, looking into how AI and hyper-personalisation can revolutionize loyalty programs and customer experiences. 

At eTail Germany you will gain insights on:

• Getting to grips with the new era of loyalty programmes and next-gen personalisation techniques.
• Discovering innovative uses of AI and Gen AI, from predictive analytics to immersive experiences.
• Harnessing the retail media boom and optimising marketing budgets.
• Building cohesive customer journeys and consistent brand images across all touchpoints.
• Using advanced data analytics to boost customer engagement and retention.
• Creating seamless omnichannel experiences to offer shoppers the choice they want.

See the brochure for the full speaker lineup, key topics being covered, as well as all the networking and interactive learning opportunities. 

Retailers can secure a free ticket here: https://tinyurl.com/y34rvhsv 

Solution providers and technology partners can secure 10% off by using the code: ETGCB

Check out the brochure here: https://tinyurl.com/37c9nv74 

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eTail Nordic is the leading Nordic retail and e-commerce event. You can book your ticket for the 2024 edition, which will take place on November 5-6 in Sweden!

For two days, connect with heads of e-commerce, digital, and marketing from the leading Nordic retailers and brands to explore the latest and greatest innovations in the fast-evolving retail industry.  

Join carefully curated sessions led by retail industry experts and discover how to leverage emerging technologies to wow your customers with a shopping experience that keeps them returning for more. Gain insights on:

• Implementing innovative AI technologies to replicate the personal touch of in-store shopping online.
• Leveraging your first-party data, in the post-third-party cookies era, to enable personalised interactions that drive significant growth.
• Personalising communications across all touchpoints to offer a connected customer journey and reduce cart abandonment.
• Harnessing the power of brick-and-mortar stores to enhance your online offering and provide customers the seamless omnichannel experience they expect.
• Rolling out dynamic content, designed for every scenario, to deliver exceptional digital experiences.

See the agenda here for the full speaker line-up, key topics being covered as well as all the networking and interactive learning opportunities.

Click here to secure your ticket with a 10% discount code applied! 

Code: ENCBM 

The post Get ready for the eTail Nordic 2024! appeared first on Cross-Border Magazine.

The Event for Heads of eCommerce, Digital & Marketing from the Leading Nordic Retailers and Brands is here and you can join the Nordic e-commerce community on dates 10th to 11th of October, at the Radisson Blu Scandinavia, in Copenhagen.

With Nordic customers being digitally mature and regularly shopping online, retailers and brands must reimagine their digital capabilities to offer shoppers the device-agnostic buying experience they now expect across a mix of platforms.

Find out more here! https://etailnordic.wbresearch.com/

Through inspirational keynotes, small-group interactive learning, networking events, and hundreds of peers to connect with, only at eTail Nordic will you discover how leaders from the Nordic’s top retailers and brands are:

• Optimizing omnichannel strategies to transform your customer journeys
• Super-charging customer experiences to build loyalty and attract new audiences
• Aligning the digital and physical worlds to meet and exceed rising consumer expectations
• Leveraging the latest fulfillment tech to revolutionize your post-purchase experience
• Embracing digital innovations to deliver hyper-personalized customer experiences

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The 7th edition of e-commerce conference eTail Asia 2019 was held at Sheraton Towers in Singapore. eTail Asia is part of the eTail event series and is dedicated to the continued growth and evolution of online and omnichannel retail. The event included over 400 brands, retailers, online pure plays and technology vendors.

The conference was highly insightful with 100+ thought leading speaker sessions and 45+ peer-to-peer discussions. Amongst this were sessions with Adyen, Tmall, Crocs, Lóreal, Google and many others. Topics like the fragmented retail landscape, customer engagement in modern times, and technologies were a big part of the event.

Though the market appears to be fragmented, eTail Asia 2019 addresses the exciting opportunities on how to win over Chinese consumers. Talks were about how to adapt to local nuances and create a multifaceted digital ecosystem to drive e-commerce sales. If anything, 2019 will be a year of metamorphosis for the industry. Especially for players who aspire to succeed as an e-commerce brand in an era of dominant e-tailers. As customer engagement is difficult but important to establish in these modern times, this topic was discussed during the event. How to achieve customer engagement and loyalty by establishing a relationship which is authentic, functional and relatable the main focus.

eTail Asia 2020

eTail Asia will be back again in 2020 for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce. The event will be held on March 5th to 7th, 2020. Next year's eTail Asia will also be held at Sheridan Towers in Singapore.

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The unusually warm February weather has increased the growth of online sales severely. It is the biggest growth in six months, according to IMRG Capgemini eRetail Sales Index. Even though sales in February were below the average five-year growth of +10.6% year on year, this warm weather-growth finally gives relief to online retailers who struggled recently.

The ‘Garden’ sector experienced the largest online sales growth due to the impact of the warm weather. Compared to last year, the sector grew by +33.3%. It is followed by ‘Health and Beauty’ with a +13.4% year over year increase. However, not all sectors were able to profit from this change in temperature. Electricals went down by -15.4% and gift-sales even decreased with -27.6%. The sales of clothing did not endure a drastic change (+0.9%). It was still too early in the year for spring collections to be released.

Spring

The principal consultant in retail customer engagement of Capgemini, Bhavesh Unadkat says: “February is usually a transitional month as spring lines take over the shop floor and clearance continues, especially online. In this regard, it is interesting to see that conversion was up over 20% on the year but sales only grew by 9%.”

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Hear from retail's most progressive stores Otto, Cyberport, and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy.

Get ahead in your planning for 2019 and beyond with sessions from BVOH and BlackPanda looking at transferrable lessons from the Chinese market. Build a personalised user experience with Foodpanda to increase retention and reduce ad spend. Hear from Intertoys as they explain how to create a next-level customer experience across all channels to provide meaningful engagement.

To see the full speaker line-up, sessions and ways you can network, download the agenda here. And secure your place at the top of the retail jungle, by booking here using code ETGCBM19 to get your discounted ticket as a reader of Cross-Border Magazine.

eTail. The Conference For Retail Omni-Channel & eCommerce Innovators.

Check out the full agenda.

Get your ticket!

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About Internet Retailing Conference
Retail is re-structuring, re-formatting, re-skilling and re-connecting with consumers. In the current climate, success belongs to retailers that dare to be adaptive, creative and to take risks. Re-launching for 2018 – in a brand-new London venue – InternetRetailing Conference 2018 brings together 800+ retail board members, C-level executives, and directors for a breath-taking day of inspiration and collaboration.

We’ve rejected endless PowerPoint presentations and superficial networking. Instead, our new format is designed to encourage peer-to-peer learning and board-level collaboration to enable ideas to flourish and innovation to be fostered.

Test your strategies against each other in order to create an overall solution that attracts customers, builds loyalty and generates revenue. How are millennials reshaping the way we all shop? What role will the store play in the era of eCommerce? What are the ingredients to successful international expansion? How is a tougher regulatory environment – stemming from GDPR and Brexit – affecting trade? How can a retailer overcome the challenges of re-skilling its workforce for the eCommerce and multichannel retail age?

Don't want to miss this event? Enter to win a free ticket to the UK's most forward-looking digital retail conference

We're giving away one free Retailer Delegate pass (worth £295) to a lucky Cross-Border reader and a 15% discount on a pass to all other entrants. It's a win-win.

Confirm your details on the right-hand side of this page by the end of Friday, September 21st and you will receive in the following week, either with your free pass or your 15% discount code.

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Online sales generated on web-based marketplaces have grown 14%, while sales via apps on smartphones and tablets grew by 20%. While the total turnover grew, the average order value of an online purchase fell by 4 euros year-on-year, to 63 euros in this second quarter of 2018. On the contrary, according to the French e-commerce federation, there was an increase in the frequency of purchases.

The most visited e-commerce websites in France are, not surprisingly, Amazon, CDiscount and vente-privee. In 2017, e-commerce represented a total of 8.7% of overall French retail sales, up from 7.7% in 2016.

The post E-commerce in France: Q2 sales up 14.4 percent appeared first on Cross-Border Magazine.

China
China and the APAC-region were driving global online sales. Chinese e-commerce retailers enjoyed significant double-digit growth at nearly 23 percent. In the first half of 2018, the online share of technical consumer goods sales in China reached over 30 percent. Unlike the US and Europe, where internet penetration levels are at 80 percent or higher in most countries, China’s internet penetration is still low at 55 percent as much of its population is located rurally. However, further investments in China’s infrastructure will set the ground for the further growth of internet usage - and thus - online sales. The Chinese e-commerce giants from China will focus on product categories in Europe, mostly in products that have shown some high levels of online growth during the first half of this year. Examples of these categories are telecommunication (21%), consumer electronic goods (22%) and small domestic appliances (28%). “These are the products to watch for increasing levels of online sales activities,” GfK writes.

M-commerce
The growing number of tech-savvy consumers increases the number of consumers using a smartphone or tablet to buy products online. The mobile device will become ever more important in Europe as a shopping tool. Here, the influence of Chinese e-commerce giants can be seen, as they are well positioned in the area of m-commerce through many years of experience in their home markets.

Competitive advantages for European key players
According to GfK, strong alliances amongst key players in Europe will be able to address these new challenges in the retail sector. Partnering retailers will take competitive advantage of their unique omnichannel selling propositions – allowing them to bring the best on- and offline shopping experience to their customers through new technologies, joint innovation activities, and co-investments into big data analytics. As much as the ongoing changes in Europe can be seen as most disruptive for technical consumer goods retailing, ‘traditional’ retail has not lost its attraction: The percentage of consumers who believe that physical stores today are less important than a few years ago has not changed over time (2015: 43 percent vs 2018: 43 percent).

The post Online sales of technical consumer goods gain ground in Europe appeared first on Cross-Border Magazine.

Now, e-tailers need to find innovative new ways to personalise their offerings so they can build a loyal customer base- and they’re going to need to harness customer data to do it. The buzz around big data has been ringing in our ears for a while - but it’s time to grasp the bull by the horns. Although investing in new technology too heavily has been the pitfall of many, the other critical error has been leaving it too late. Customers expect to be able to have a personalised experience from a cohesive brand across all channels. But how can retailers strike the right balance when it comes to upgrading their online commerce?

In Q2 of 2018, WBR Insights surveyed 100 Directors of E-commerce from across the Nordics to find out more about the challenges they’re facing and the innovative solutions being brought to the table. The results are presented in this benchmark report with analysis and commentary by the eTail Nordic community. Download the full report below.

Download

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