The European B2B e-commerce market is expected to reach $1.8 trillion by 2025. In Spain, the online turnover of this channel totaled more than 45 billion euros despite its low maturity, and it is estimated that by 2025, this figure will grow to over 75 billion euros. In neighboring countries such as the UK, e-B2B turnover will be over 300 billion euros by 2025.

According to Statista data, the gross merchandise value of business-to-business (B2B) e-commerce in Europe is expected to grow steadily from 2022 to 2025. By 2025, B2B e-commerce GMV is estimated to reach more than US$1.8 trillion in Europe.

With B2C e-commerce more than defined, the new economic reality is returning to B2B, which will benefit logistics, payments, software, marketing, AI, and data—companies that have already been betting big for years on this new wave. 

B2B e-commerce in Europe: a challenging market 

Despite the global growth of e-commerce, Europe represents only a small portion of the B2B e-commerce landscape. The continent accounts for just 6% of global gross merchandise volume (GMV), while the majority-nearly 80%-is generated by companies in the Asia-Pacific (APAC) region.

Economic pressures such as inflation and stagnation have posed challenges for the European B2B sector, forcing buyers to reassess their supplier relationships and adjust their procurement strategies. Nevertheless, demand for physical products and services has driven remarkable growth in B2B e-commerce across the European Union.

For example, in the United Kingdom, online B2B sales reached an estimated $141.4 billion in 2022, and they are forecast to exceed $167 billion by 2025. Similar trends have been observed in other major EU economies, where companies increasingly turn to e-commerce platforms as a key part of their procurement processes.

Since 2013, European companies adopting B2B e-commerce have been slowly but steadily increasing.

This shift is particularly notable in countries such as Italy, where online sales channels now account for a more significant proportion of total B2B transactions.

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