In a move that could significantly reshape the dynamics of global e-commerce, the European Union has proposed a €2 handling fee on all low-value parcels (below €150) entering its borders from outside the EU. The measure, aimed at countering unfair competition from Chinese e-commerce giants like Temu and Shein, has sparked sharp criticism from retailers and industry leaders.

What Is the EU’s €2 Parcel Fee Proposal?

The European Commission’s proposal is part of a broader strategy to reform EU customs rules and create a level playing field for European retailers. Currently, millions of small parcels enter the EU daily, many under-declared or undervalued, allowing companies like Shein and Temu to exploit loopholes and avoid full customs duties.

Under the new plan:

• A flat €2 administrative handling fee would be applied to every parcel valued under €150 imported from non-EU countries.
  
• The fee would go directly to the EU budget and help fund customs modernization efforts.
  
• The proposal is scheduled for implementation by 2028, pending approval from EU member states.
  

Why the EU Is Introducing This Fee

1. Combatting Tax Evasion and Fraud

Currently, many cross-border sellers manipulate parcel values to stay below the €150 threshold and avoid paying VAT or customs duties. The flat €2 fee is designed to reduce fraudulent declarations and increase transparency.

2. Protecting European Businesses

Local retailers and manufacturers have long argued that Chinese e-commerce firms are flooding the market with ultra-cheap, low-quality goods, often sold at prices below production cost. This creates unsustainable competition for small and medium EU businesses.

3. Modernizing EU Customs Infrastructure

The fee would help fund the EU’s digital customs platform, which aims to streamline import processes, detect fraud more effectively, and centralize risk assessments.

Industry Reactions: "A Joke," Says Carrefour CEO

Not everyone is pleased. Alexandre Bompard, CEO of Carrefour, slammed the €2 proposal as “a joke”, calling it insufficient to curb the influence of massive Chinese platforms.

“We need a real defense policy for our digital commerce ecosystem,” Bompard told Reuters. “A symbolic charge like €2 won’t change the game—it legitimizes the current model.”

Other critics argue the fee is too low to deter exploitation and does not address core issues like labor practices, product safety, and sustainability.

Potential Impact on E-Commerce Platforms and Consumers

For E-Commerce Platforms:

• Temu, Shein, and AliExpress may face higher costs per parcel, particularly on fast fashion and low-margin items.
  
• These platforms may shift distribution centers to within the EU to avoid the fee—adding complexity and cost.
  
• EU-based marketplaces like Zalando or Cdiscount may regain some competitive edge.
  

For Consumers:

• Shoppers could see a rise in shipping costs or product prices on low-cost items.
  
• Delivery delays may increase as customs systems adjust to the new processes.
  
• However, the EU claims the fee will improve safety and reliability of imports in the long run.
  

Broader Implications for Global Trade

This proposal is part of a global trend toward tightening control over digital imports. The U.S. is also considering changes to its de minimis exemption rules, which currently allow low-value parcels from abroad to bypass duties.

As protectionist policies grow, cross-border sellers may need to localize operations, invest in better compliance, and rethink pricing models.

The EU’s €2 handling fee on low-value imports marks a pivotal moment in the battle over digital trade fairness. While seemingly modest, this proposal sends a clear signal: the era of cheap, duty-free imports may be coming to an end.

For European retailers, it could offer long-awaited relief. For Chinese e-commerce giants, it’s a wake-up call to evolve—or face rising resistance in one of the world’s largest consumer markets.

The post EU Proposes €2 Handling Fee on Low-Value Parcels: A Game Changer for Cross-Border E-Commerce? appeared first on Cross-Border Magazine.