The research by Ecommerce Europe indicates that the United Kingdom (€178 billion), France (€93,2 billion) and Germany (€93 billion) dominate the European market, accounting for over two-thirds of the total European e-commerce turnover. Looking at popular websites, it is not surprising to see that Amazon and eBay are dominating the market. The research, however, shows that Alibaba Group is slowly moving in from the Eastern countries.

European Cross-border shopping 
Looking at cross-border e-commerce, Macedonia and Portugal are the countries where cross-border online purchases take place most (both 85 percent), followed by Luxembourg (79 percent), Switzerland (64 percent) and Iceland (63 percent). The fastest grower in the cross-border market is Slovenia (6 percent), followed by Luxembourg, the Netherlands, Germany, and Finland (5 percent) last year. In total, 38 percent of all online shoppers in Europe did a cross-border order in 2017.

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As consumers in Luxembourg are one of the leaders in online shopping, online a minor part of Luxembourg businesses have an e-commerce website. The government hopes that entrepreneurs are encouraged to start selling online. LetzShop.lu offers urban shops the opportunity to showcase products in an online storefront to sell them directly via the internet. It mostly aims at small retailers in Luxembourg.

The goal of the platform is to create an online retail platform where consumers can order products. Purchases can be delivered at home or picked up in a store. No commissions or transaction fees will be charged. Contributors will need to pay an annual fee of 500 euro to sell online. The Luxembourg government states that the platform is currently under construction and will be online in Q1 of 2018.

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