Miravia, the online platform specializing in lifestyle, has announced the launch of its marketplace in Portugal. Following its success in Spain, Miravia completes its international expansion throughout the Iberian Peninsula to offer Portuguese consumers an alternative shopping experience and the brands and sellers already operating on the Spanish platform the possibility of exporting their products to the neighboring country.

Since its launch in Spain almost two years ago, Miravia has brought together more than 12,000 local, Spanish, and international brands and retailers, offering a total of more than 17 million products. In addition, more than 1,200 brands have opened their official stores on the platform.

A new marketplace aimed at SMEs 

Miravia has received recognition from both the Spanish consumer and the e-commerce sector. It recently won the award for Best B2C Marketplace of 2024, which was added to the award for Best New Marketplace in 2023 at the national marketplaces awards.

The expansion to Portugal is a new boost for all national and international brands and sellers operating in the marketplace, especially for small Spanish SMEs that will now have the opportunity to export their products and reach Portuguese consumers.

Miravia's portfolio includes some of the most popular international and Spanish brands, as well as young local digital firms created, in most cases, by young entrepreneurs who have their natural space in social networks and have decided to join a marketplace, in some cases for the first time.

Moravia has become an opportunity for local Spanish, and now Portuguese, SMEs to grow their business and reach a larger audience thanks to the commercial and entertainment ecosystem created within the app. To facilitate this, brands and sellers do not have to pay any registration or operational fees on Miravia; they only pay a sales commission.

Yann Fontaine, CEO of Miravia, explains that multiple media in Spain and Portugal, “we are committed to the brands and sellers selling through Miravia for their growth and success. We believe that Portugal, like Spain, is a market with a unique potential to implement our unique value proposition based on offering customers a wide range of products to cover their daily needs, especially in the lifestyle categories, and the possibility for all our brands and sellers to open their stores within the platform, connecting uniquely with customers. Our goal is to continue to offer brands and consumers a unique and inspiring experience driven by innovation and technology.”

Miravia's bet on Portugal

Miravia's platform starts operations in Portugal with more than 2,000 brands, sellers and retailers and an initial offer of 3.5 million products in the following categories: beauty, fashion, electronics, sports, home, gardening, kitchen, toys, food, as well as items for pets, mothers and babies.

Miravia in Portugal will progressively incorporate new local Spanish and international brands. Thus, the marketplace aims to become a point of reference for large brands and retailers, small Portuguese SMEs, and innovative local brands born in digital environments, with the purpose of helping them reach new audiences, boost their growth, and maximize their revenues. This new digital channel is free of additional costs and registration fees, and, as in Spain, brands and retailers will only have to pay fees for their sales.

As in Spain, Miravia in Portugal will offer an extensive range of product categories at competitive prices, supported by a wealth of offers, promotions, and discounts, different payment methods, and innovative solutions such as in-app gamification dynamics, virtual beauty trials, and affiliate programs tailored to local consumer trends.

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Miravia will be one of the main sponsors of the next Olympic Games in Paris 2024, which will hosted between 26 July and 11 August. The Alibaba group's online sales platform thus follows in the footsteps of its parent company, Alibaba, which was already a sponsor during the Japan 2020 Olympic Games (which, as everyone knows, will be held in 2021 due to COVID-19).

This partnership is part of Alibaba Group's TOP program with the International Olympic Committee, which dates back to 2017. Miravia's slogan for the sporting event will be "With our heads held high," as announced by Miravia CEO Yann Fontaine during a presentation event at the headquarters of the Spanish Olympic Committee (COE) in Madrid.

Fontaine also explained that nine athletes and ex-athletes from different disciplines would be part of the Miravia team, whose mission will be to generate content through social media.

Miravia’s European expansion 

Obviously, Miravia's main objective is the considerable visibility that this sporting event generates during the two weeks of the event, especially in the old continent. It is estimated that the last Olympic Games in Japan had a global audience of 3,050 million viewers (vs. 4,523 million viewers of the previous Olympic Games in Rio de Janeiro, Brazil). This partnership will allow the platform to become massively known not only in the old continent but also globally.

On the other hand, and according to reliable sources in the sector, Miravia has confirmed the opening of the Marketplace to sellers from 10 European countries (France, Italy, Germany, UK, etc.) who could already join the platform and sell in the Spanish market.

Miravia's association with the Paris 2024 Olympic Games coincides with a moment of significant growth for the platform. In just over a year, the company's vision is to become the leading lifestyle shopping destination in Spain.

Miravia already has more than 12,000 local and international brands and retailers that have joined the platform, including local Spanish brands led by young entrepreneurs, which will gain great visibility thanks to the sponsorship of one of the most global events in the world.

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Alibaba has launched Miravia, a new online marketplace in Spain. The platform aims at connecting brands and content creators with consumers. It features fashion, beauty, food, and lifestyle products.

In the near future, Alibaba has already announced plans to offer a content-per-subscription service as part of Miravia product line-up. 

This launch is but another hint at the clear intention of Alibaba to conquer Europe’s online marketplace ecosystem. Currently under Amazon's almost absolute control. 

Precisely to that end, the Chinese e-commerce giant Alibaba expanded its existing online marketplace Lazada into Europe, early this year. 

And now aims to reinforce its marketplace presence in Europe by launching a new Miravia, and expanding its presence in Spain. 

What is Miravia? 

Miravia is an e-commerce platform that offers a wide range of products from your favorite brands. It is designed both for everyday needs and to get the latest trends in fashion, beauty, and lifestyle. 

It is a marketplace, but, at the same time, it is much more. It provides a new shopping experience, fun, simple, and focused on entertainment. You can find, for example, exclusive content created by influencers or virtual makeup trial lenses.

So far, everything indicates that its landing will be a success. Why? Because the project bets on an exciting program of advantages/loyalty rewards for users: A 30% discount on your first purchase (only for over 10€ in your order), free shipping on baskets from 10€, and a daily flash offer with discounts of up to 60% that - Alibaba promises - you will not find anywhere else. 

In addition, every day you can see which items will be discounted the next day, a great idea to plan your shopping and save it for later.

All in all, it seems clear that Alibaba is pushing strongly to position itself as a household brand in Spain, with a combined strategy of new physical stores - AliExpress Plaza Stores - and the new Miravia.

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