Automatisation in e-commerce is a very important and frequently discussed topic and, with the increasing implementation of chatbots, the way we interact with customers has changed drastically. Applying automatisation to customer service in this field is very interesting because it helps your audience get what they need in an immediate and effective way without the involvement
Why your live chat needs visual support to offer outstanding customer service
Offering excellent customer service is mandatory in every business. Despite the product or service you sell in your e-commerce business, despite how much you optimize the UX of your web, and despite how clear your shipping and return policies are written, there will always be a user that needs help. Offering personalized assistance translates to increased sales and trust
How visual customer service turns e-commerce into a success story: Four examples with real data
The goal of any e-commerce business is to sell, but the real purpose of a good e-commerce business is to boost sales continually. It makes sense to think that the idea of improving conversion is integrated into all business strategies, but it is not always established the correct way that obtains results. How an online store becomes a success story The first thing you
The key to the future: personalised customer experience
Marc Erra is the CEO of Oct8ne, a customer support service provider originating from the United States. With tons of experience in marketing and e-commerce businesses, he knows his way around the online world. Erra has been leading the launch of Oct8ne in Spain and Italy, and is currently focused on expanding the business to the United Kingdom and the Netherlands. We meet up in