CEVA Logistics has completed the acquisition of Paack Iberia and Paack France through its B2C delivery subsidiary, Colis Privé, extending its last-mile delivery operations into Spain and Portugal while reinforcing its position in France.

Paack confirmed that the transaction had closed and that its Iberian and French businesses had joined the CMA CGM Group, the parent company of CEVA Logistics. The completion follows the exclusive negotiations announced by CEVA on 30 June 2026.

The acquisition represents another step towards CEVA’s ambition of creating a stronger pan-European last-mile delivery platform capable of serving e-commerce retailers across multiple domestic markets.

CEVA enters the Spanish and Portuguese last-mile markets

The transaction covers two independently operated businesses: Paack Iberia, which serves Spain and Portugal, and Paack France. Through the acquisition, Colis Privé gains an established presence in the Iberian Peninsula rather than having to build a delivery network from the ground up. It also increases the company’s scale in France, where Colis Privé already operates a substantial B2C parcel network.

CEVA originally described the transaction as a way to strengthen Colis Privé’s domestic position in France while accelerating its expansion into Spain and Portugal.

Colis Privé previously concentrated its activities primarily in France, Belgium and Luxembourg. The addition of Paack therefore transforms it into a broader Southern and Western European last-mile operator. For e-commerce retailers, the enlarged network could offer more consistent delivery services across several important European markets under the same logistics group.

What CEVA is acquiring from Paack

Founded in Barcelona in 2015, Paack built its business around technology-supported delivery services for e-commerce companies and omnichannel retailers. Its platform manages several stages of the last-mile process, including delivery scheduling, parcel tracking, performance reporting, and returns management.

Paack has also differentiated itself through scheduled and time-slot delivery options. These services allow consumers to receive orders during more specific delivery windows, addressing one of the most common sources of dissatisfaction in online shopping: uncertainty over when a parcel will arrive.

The company combines its proprietary technology with a network of logistics hubs, delivery partners and local operations. Paack Iberia generated revenue of approximately €125 million in Spain and Portugal during 2025, representing reported year-on-year growth of 25%. It completed around 36 million deliveries during the year, 20% more than in the previous period.

Paack France generated approximately €49 million in revenue, an increase of 7.8%, and completed around 10.4 million deliveries. Both the Iberian and French businesses reported positive EBITDA. Combined, the two acquired operations generated approximately €174 million in annual revenue.

A last-mile business exceeding €550 million in revenue

CEVA previously estimated that the combination of Colis Privé and the acquired Paack businesses would create a last-mile organization generating more than €550 million in annual revenue. The enlarged operation will bring together Colis Privé’s existing delivery network and Paack’s infrastructure, technology and customer relationships.

Paack employed approximately 490 people across its French and Iberian businesses when the transaction was announced. Colis Privé, meanwhile, works with around 5,000 delivery drivers across its existing markets. The deal gives CEVA access to additional delivery capacity, local knowledge and operational infrastructure in three of Europe’s largest e-commerce markets.

However, the strategic value of the acquisition goes beyond parcel volumes. Paack’s proprietary technology could potentially be deployed across other parts of Colis Privé’s network, improving delivery visibility, route management and the consumer experience.

Why last-mile logistics is consolidating

Europe’s parcel-delivery market remains highly fragmented, with national postal operators, international carriers, regional specialists, locker networks and technology-led delivery companies competing for retailers and parcel volumes. At the same time, e-commerce businesses increasingly want logistics partners capable of supporting several markets through a single relationship.

Retailers selling across Europe must often integrate with different delivery providers in every country. This creates additional technical work, fragmented tracking data and inconsistent customer experiences.

A larger Colis Privé network could help CEVA offer retailers a more unified proposition covering fulfillment, transportation and final-mile delivery. The acquisition also reflects the growing importance of scale in parcel logistics. Last-mile operators must invest heavily in sorting facilities, delivery capacity, technology and consumer-facing services while operating in a market where delivery prices remain highly competitive.

Consolidation allows logistics groups to spread those investments across greater parcel volumes and a wider geographical network.

CEVA strengthens CMA CGM’s e-commerce logistics strategy

CEVA Logistics is part of the CMA CGM Group, which has steadily expanded beyond maritime transport into contract logistics, air freight, fulfillment and last-mile delivery.

CMA CGM acquired CEVA in 2019. CEVA subsequently completed the acquisition of Colis Privé in 2022, strengthening its e-commerce and final-mile capabilities in France. The Paack acquisition expands that strategy further by connecting CEVA’s global logistics capabilities with a wider European delivery network.

For CMA CGM, building an end-to-end logistics platform creates opportunities to manage more stages of the e-commerce supply chain. These can range from international transportation and customs clearance to warehousing, order fulfillment, returns and delivery to the consumer.

The group has also continued expanding through other major logistics transactions, including the acquisition of Bolloré Logistics and an agreement to acquire FedEx Supply Chain. Paack therefore becomes part of a much larger logistics ecosystem rather than operating solely as an independent last-mile specialist.

What the acquisition means for e-commerce retailers

The immediate impact for Paack customers is expected to be continuity rather than a sudden change in delivery operations.

Nevertheless, integration with CEVA and Colis Privé could gradually provide retailers with access to a broader geographical network and additional logistics services.

Potential advantages include:

• A larger last-mile network covering France, Spain and Portugal
• Greater capacity during peak e-commerce periods
• Access to CEVA’s international logistics and fulfillment services
• More consistent technology and delivery data across markets
• Expanded scheduled-delivery and returns capabilities

For international retailers, the most important benefit may be the ability to combine cross-border transportation, fulfillment and domestic delivery through fewer logistics providers. This model could be particularly attractive to retailers entering Southern European markets without their own local logistics infrastructure.

Integration will determine the deal’s success

Although the acquisition provides CEVA with immediate scale, its long-term success will depend on how effectively the companies integrate their networks, technology and commercial operations.

Last-mile delivery remains a complex and margin-sensitive business. Different countries have distinct labor models, delivery preferences, urban infrastructure and consumer expectations.

Spain and Portugal also differ from France in terms of geography, population density and delivery economics. CEVA will therefore need to preserve Paack’s local market knowledge while identifying areas where the businesses can share technology, capacity and operational processes.

Maintaining service quality during the integration will be especially important. Retailers and consumers are unlikely to judge the deal by the size of the combined network; they will judge it by delivery reliability, flexibility and visibility.

A step towards a pan-European delivery platform

The completion of the CEVA Paack acquisition demonstrates how Europe’s last-mile market is gradually moving towards larger, cross-border delivery networks.

By adding Paack’s operations in Spain, Portugal and France, Colis Privé gains both geographical reach and technology developed specifically for e-commerce delivery.

The deal also gives CEVA a stronger position in the final stage of the e-commerce supply chain, complementing its existing freight, contract-logistics and fulfillment operations.

The result is not yet a fully pan-European parcel network. However, it gives CEVA a considerably stronger platform from which to pursue that ambition.

As retailers look for simpler logistics relationships and more consistent cross-border delivery experiences, the ability to connect international supply chains with local last-mile operations could become one of CEVA’s most important competitive advantages.

The post CEVA completes Paack acquisition to expand its European last-mile network appeared first on Cross-Border Magazine.

The European fashion and lifestyle e-commerce giant Zalando is entering Portugal as part of its 2025 expansion strategy. Alongside Greece and Bulgaria, Portugal is one of the new markets that Zalando has targeted to increase its footprint across Europe. This move will raise Zalando’s presence to a total of 28 countries, reinforcing its position as one of the continent’s leading online retail platforms.

Official Announcements and Current Status

Zalando confirmed the planned expansion in its 2024 annual financial results, highlighting international growth as a key pillar of its strategy. The company has also updated its Partner Program, listing Portugal among the new countries expected to go live soon.
Although some media outlets have reported that Zalando is already selling in Portugal through cross-border fulfillment from Spain, official sources indicate that the full launch is still in progress. A recent LinkedIn post from the company suggests that Portuguese customers will soon gain access to the Zalando platform, but a complete operational rollout has not yet been publicly confirmed.

How Zalando Plans to Enter Portugal

Zalando typically adopts a phased approach when expanding into new markets. In Portugal, the entry strategy is expected to include:

Cross-Border Logistics

Initially, Zalando is likely to serve Portuguese customers through stock and distribution hubs located in Spain. This cross-border model allows the company to test demand before investing in dedicated local infrastructure.

Hybrid Retail and Marketplace Model

Zalando’s business model combines direct retail with its Partner Program, enabling local and international brands to sell through the platform. This creates opportunities for Portuguese fashion labels to gain visibility and access a broader European customer base.

Technology and Personalization

Zalando continues to invest in artificial intelligence and personalization features. Tools such as style recommendations, mobile optimization, and AI-driven shopping assistants are expected to be part of the Portuguese launch, enhancing the customer experience.

Potential Impact on the Portuguese E-Commerce Market

The arrival of Zalando in Portugal could reshape the competitive landscape of online retail. Key implications include:

• Increased Competition: Local and international retailers may need to adjust their pricing, delivery, and return policies to match Zalando’s standards.
  
• Opportunities for Portuguese Brands: Fashion brands in Portugal can leverage Zalando’s marketplace to reach millions of European shoppers.
  
• Consumer Expectations: Zalando’s focus on fast delivery, easy returns, and digital innovation is likely to raise customer expectations in the Portuguese e-commerce sector.
  

Challenges Ahead

Despite the potential benefits, Zalando faces challenges when entering the Portuguese market. Logistics, tax regulations, and adapting to local consumer behavior will be critical factors. Returns management, in particular, remains a costly and complex aspect of cross-border e-commerce that Zalando must address effectively.

The news that Zalando is entering Portugal marks an essential step in the company’s European expansion. While the full launch details are still emerging, the move demonstrates Zalando’s commitment to growth in Southern Europe. For Portuguese consumers, the arrival of Zalando promises greater choice, advanced digital shopping experiences, and access to one of Europe’s leading online fashion platforms.

The post Zalando Enters Portugal: Expansion Strategy, Challenges, and Market Impact appeared first on Cross-Border Magazine.

Portugal’s e-commerce market is growing steadily, with an estimated value of US $6.45 billion by 2025, and projected to experience double-digit annual growth through 2030. Smartphones dominate, with over 40% of purchases made via mobile devices, and digital payments accounting for the bulk of transactions.

Market Overview and Consumer Preferences

Payment Method Shares

• Credit cards (Visa, Mastercard, etc.) account for approximately 26% of online purchases.
  
• E-wallets account for around 34% of transactions, led by local platforms.
  
• Bank transfers (including Multibanco systems) account for approximately 25%.
  
• Cash payments account for approximately 7%, with other methods making up the remainder.
  

Evolving Mobile and Wallet Trends

Portugal has experienced rapid digital adoption, with daily smartphone use for banking, a surge in wallet-based payments (MB WAY, Multibanco), and a notable increase in P2P activity. Urban areas have achieved mobile wallet penetration rates of 70–90%.

Leading E‑Commerce Payment Methods in Portugal

MB WAY (Portugal’s Leading Digital Wallet)

MB WAY dominates Portuguese e-commerce, accounting for up to 45% of transactions, with over 5 million active users and 9 million monthly purchases. Users authenticate via mobile number and PIN or biometrics. It supports one-click purchases, subscriptions, and fast refunds.

Multibanco / Bank Transfers

Multibanco (via SEPA-based bank transfer) remains widespread and trusted. It accounts for about 25 % of paid transactions, commonly used in combination with MB WAY or as direct bank settlement.

Credit & Debit Cards

Although used by only around 26 % of online shoppers, card payments still represent a major share of purchase volume due to higher average basket sizes. Cards remain essential for international customer reach.

International E‑Wallets (PayPal, Apple Pay, Google Pay)

While local wallets lead, international digital wallets, such as PayPal, Google Pay, and Apple Pay, are increasingly supported by Portuguese merchants to meet cross-border consumer demand.

European Initiatives & Interoperability Payments in Portugal

EuroPA (European Payments Alliance)

Portugal’s SIBS (MB WAY operator) joined forces with Italy’s Bancomat Pay and Spain’s Bizum to form EuroPA, enabling cross-border instant mobile payments in the Iberian region. Live as of March 2025, with plans to expand to 15 countries via partnership with the European Payments Initiative (EPI).

Wero (EPI Wallet Rollout)

Wero, the pan-European digital wallet by EPI, launched in mid-2024 with plans to add Portugal during 2025–2026. It will support instant account-to-account transfers using QR codes, BNPL, loyalty features, and EU data sovereignty. Wero and EuroPA collaboration was formally announced in June 2025.

Strategic Considerations for Portuguese E‑Commerce Merchants

Offering a Balanced Payment Mix

To minimize cart abandonment and maximize conversions, merchants should support MB WAY, Multibanco transfers, credit/debit cards, and international wallets—all preferred by different consumer segments.

Prioritizing Mobile-First Checkout

With mobile e-commerce accounting for the majority of online transactions in Portugal, checkout experiences must be wallet-optimized, streamlined, and support biometric/mobile authentication.

Planning for EU-driven Innovation

Merchants should prepare for integration of Wero and interoperability via EuroPA/EPI, aligning with PSD2/PSD3 regulations and leveraging EU-controlled payment infrastructure for future-proofing operations.

Summary Table: Portugal’s E‑Commerce Payment Methods 2025

Portugal’s e-commerce payment landscape in 2025 is heavily shaped by local digital wallets (MB WAY) and bank transfer infrastructure (Multibanco), while credit cards and international wallets support a broader range of consumer segments. Key developments, such as EuroPA interoperability and the forthcoming Wero wallet, signal a shift toward a European-controlled payments ecosystem.

To maximize conversion and future readiness, merchants should integrate a balanced mix of mobile-first, local, and pan-European payment options, aligned with evolving EU regulatory and technological trends.

The post E‑Commerce Payment Landscape in Portugal 2025 appeared first on Cross-Border Magazine.

CTT Express, the Spanish express parcel delivery company under the Iberian group CTT, has released its VI Flash E-Commerce Study. This annual report offers profound insights into the evolving behaviors of online shoppers across Spain and, for the first time, Portugal.

Based on surveys of consumers aged 18 to 60, the 2025 edition highlights a more mature, sustainability-aware digital shopper who values reliability, flexibility, and convenience throughout the buying journey.

A More Frequent, More Demanding Online Shopper

The study confirms that e-commerce has become a monthly habit for a growing share of Iberian consumers. In Spain, 61% of shoppers now make at least one online purchase per month, up from 44% in 2020. Convenience, control, and delivery reliability have become key factors in shaping how and where consumers shop online.

According to Leticia Martín, Communications and Brand Director at CTT Express, "Convenience, flexibility, and transparency are now basic expectations, not optional extras."

Delivery Experience: A Critical Loyalty Driver

In today’s competitive market, the delivery experience is closely tied to customer loyalty.

• 79% of Spanish consumers say the quality of the delivery service influences their decision to make a repeat purchase.
  
• 62% cite a smooth, incident-free delivery as the most valued aspect.
  
• 80% prefer to receive a delivery notification at least 24 hours in advance.
  

The Rise of Returns as a Standard Practice

Returns have become an expected part of the e-commerce process:

• 57% of Spanish consumers returned at least one product in the past year.
  
• In Portugal, 41% reported doing the same.
  

This trend highlights the importance of streamlined, hassle-free return processes as a loyalty-building tool.

Growing Preference for Alternative Delivery Options

While home delivery still leads in Spain (64%), it has declined from 79% in 2020.
Alternative delivery methods are gaining ground:

• 15% of Spanish shoppers now prefer convenience points.
  
• 4% use lockers, a number expected to grow.
  
• In Portugal, home delivery accounts for just 60%, while 25% use out-of-home alternatives like pickup points (13%) and lockers (12%).
  

Over the last six years, the use of convenience points and lockers in Spain has grown by 16 percentage points, showing a clear shift in consumer habits.

Sustainability Begins to Shape Consumer Choices

Environmental awareness is slowly influencing buyer behavior:

• 53% of Spanish and 46% of Portuguese shoppers are willing to accept longer delivery times if it helps reduce environmental impact.
  
• However, most consumers are still unwilling to pay extra for sustainable delivery options (34% in Spain, 45% in Portugal).
  

The message is clear: sustainability matters, but must be convenient and cost-neutral to win consumer support.

Second-Hand Market on the Rise

Shoppers are increasingly embracing second-hand products as a form of responsible consumption:

• 54% of Spanish and 39% of Portuguese consumers have bought or sold used items online.
  This shift supports the growth of circular commerce and platforms enabling product reuse and extended life cycles.
  

Digital Communication Channels Redefine Customer Service

Digital messaging platforms are taking over traditional support channels:

• In 2020, only 13.7% of consumers used WhatsApp for post-purchase communication.
  
• By 2025, 31% of Spanish online shoppers prefer WhatsApp to contact customer service or marketplaces.
  

Consumers are prioritizing immediacy and simplicity in their interactions—pushing retailers to adopt fast, mobile-friendly service channels.

Payment Preferences Shift Toward Bank Cards

While payment diversity remains, the dominance of bank cards is clear in Spain’s online transactions:

• 72% of payments are now made via card.
  
• PayPal usage has dropped to 17%, Bizum to 4%, and cash on delivery to just 1%.
  

This indicates a strong preference for familiar, secure, and fast payment methods among Spanish consumers.

Barriers to Online Shopping: Shipping Costs and Delays

The study also outlines key reasons for shopping cart abandonment:

• 62% abandon purchases due to high shipping costs.
  
• 53% cite long delivery times.
  
• 38% are still concerned about payment security—although this is improving, with a 4.5-point drop compared to previous years.
  

Leticia Martín notes that enhanced payment security, clear communication, and visible trust indicators are helping build buyer confidence.

Four Major Shifts in Online Shopper Behavior (2019–2025)

Based on six years of research, CTT Express has identified four long-term trends in Spain:

• Monthly online shopping has grown from 44% to 61% of consumers.
  
• Out-of-home delivery methods (convenience points, lockers) have gained 16 percentage points.
  
• WhatsApp usage for customer service has more than doubled, rising from 13.7% to 31%.
  
• Environmental considerations are now influencing buyer decisions, especially around delivery times.
  

Conclusion: What Retailers Need to Know in 2025

Today’s Spanish and Portuguese e-commerce customers are more regular, more demanding, and more sustainability-conscious.
Retailers must deliver an experience that prioritizes:

• Reliability in delivery
  
• Flexible return options
  
• Mobile-first customer communication
  
• Delivery methods aligned with lifestyle convenience
  
• Subtle but genuine sustainability efforts
  

As Leticia Martín summarizes,
"Listening and responding to what consumers expect—offering an experience that combines reliability, proactive communication, and delivery options tailored to their real lives—is the new standard for e-commerce success."

The post E-Commerce Trends in Spain and Portugal 2025: Key Findings from the CTT Express Flash Study appeared first on Cross-Border Magazine.

Miravia, the online platform specializing in lifestyle, has announced the launch of its marketplace in Portugal. Following its success in Spain, Miravia completes its international expansion throughout the Iberian Peninsula to offer Portuguese consumers an alternative shopping experience and the brands and sellers already operating on the Spanish platform the possibility of exporting their products to the neighboring country.

Since its launch in Spain almost two years ago, Miravia has brought together more than 12,000 local, Spanish, and international brands and retailers, offering a total of more than 17 million products. In addition, more than 1,200 brands have opened their official stores on the platform.

A new marketplace aimed at SMEs 

Miravia has received recognition from both the Spanish consumer and the e-commerce sector. It recently won the award for Best B2C Marketplace of 2024, which was added to the award for Best New Marketplace in 2023 at the national marketplaces awards.

The expansion to Portugal is a new boost for all national and international brands and sellers operating in the marketplace, especially for small Spanish SMEs that will now have the opportunity to export their products and reach Portuguese consumers.

Miravia's portfolio includes some of the most popular international and Spanish brands, as well as young local digital firms created, in most cases, by young entrepreneurs who have their natural space in social networks and have decided to join a marketplace, in some cases for the first time.

Moravia has become an opportunity for local Spanish, and now Portuguese, SMEs to grow their business and reach a larger audience thanks to the commercial and entertainment ecosystem created within the app. To facilitate this, brands and sellers do not have to pay any registration or operational fees on Miravia; they only pay a sales commission.

Yann Fontaine, CEO of Miravia, explains that multiple media in Spain and Portugal, “we are committed to the brands and sellers selling through Miravia for their growth and success. We believe that Portugal, like Spain, is a market with a unique potential to implement our unique value proposition based on offering customers a wide range of products to cover their daily needs, especially in the lifestyle categories, and the possibility for all our brands and sellers to open their stores within the platform, connecting uniquely with customers. Our goal is to continue to offer brands and consumers a unique and inspiring experience driven by innovation and technology.”

Miravia's bet on Portugal

Miravia's platform starts operations in Portugal with more than 2,000 brands, sellers and retailers and an initial offer of 3.5 million products in the following categories: beauty, fashion, electronics, sports, home, gardening, kitchen, toys, food, as well as items for pets, mothers and babies.

Miravia in Portugal will progressively incorporate new local Spanish and international brands. Thus, the marketplace aims to become a point of reference for large brands and retailers, small Portuguese SMEs, and innovative local brands born in digital environments, with the purpose of helping them reach new audiences, boost their growth, and maximize their revenues. This new digital channel is free of additional costs and registration fees, and, as in Spain, brands and retailers will only have to pay fees for their sales.

As in Spain, Miravia in Portugal will offer an extensive range of product categories at competitive prices, supported by a wealth of offers, promotions, and discounts, different payment methods, and innovative solutions such as in-app gamification dynamics, virtual beauty trials, and affiliate programs tailored to local consumer trends.

The post Miravia launched its marketplace in Portugal appeared first on Cross-Border Magazine.

Zara has added a new store to its list; the second biggest Zara, with over 5000 m2, has been inaugurated in Lisbon. This new concept store is located in Lisbon, Praça de D. Pedro IV, in the heart of Rossio.

In its press release, Inditex describes the store as “the latest exponent of the Zara store model”. It is also located in one of the best-known areas of the Portuguese capital, in a “vibrant and cosmopolitan space that brings together the city's culture, history and commercial tradition”.

The design by Elsa Urquijo Arquitectos pays tribute to the building's historical value and all the trades that have been housed in it throughout history, with the Portuguese artisan tradition. On three floors, the new store, which has nearly 5,000 square meters of retail space, displays the women's, men's, children's, and Zara Home fashion collections.

Zara will launch a capsule collection by Stefano Pilati in October.

Custard tarts included

This store is inspired by the spacious flagships, with a renewed image and product display areas that feature technological tools focused on improving the customer's shopping experience. The Zara store in Lisbon combines boutique spaces  with experiential areas.

Among the main novelties are the beauty area, the play area in the children's section and spaces dedicated to specific lines and collections of the brand such as lingerie, shoes & bags, origins, athleticz and selected pieces from the Zara Home+ by Vincent Van Duysen collection.

In addition, this store has a bakery. This is “Zara by Castro”, a collaboration with Castro, a Portuguese atelier specialized in making pasteis de Belem (custard tarts). In their note, they emphasize that “our customers can enjoy a specialty coffee and taste a cream cake in a unique, contemporary atmosphere, full of history and memories”.

Zara 2024 results

Zara is having a blast in 2024. EBITDA grew by 8.1% to 5.04 billion euros. EBIT grew by 11.9% to EUR 3,541 million, and income before taxes by 10.6% to EUR 3,598 million. The company's yearly report provides a breakdown of the financial results.

Inditex, which also owns Pull&Bear, Bershka, Massimo Dutti, and Stradivarius, said its spring and summer collections were “very well received” by customers.

Sales increased by 7.2 percent to €18.1 billion, a slower pace than in the first six months of 2023 when they grew by 13.5 percent.

The post Zara opens a 5000 m2 flagship store in Lisbon + Zara 2024 results appeared first on Cross-Border Magazine.

KIABI, the low-cost fashion global brand, announces the strategic integration of its operations between Spain and Portugal. This decision aims to consolidate and strengthen KIABI's presence in the Iberian Peninsula, enhancing synergies and boosting the brand's growth and international expansion, with special emphasis on the conquest of the Portuguese market and diversification.

José Luis Carceller, who has served as General Manager of KIABI in Spain, will also assume the management of the Portuguese market. This unification will allow a more effective alignment of the business strategy in both key markets, improving responsiveness to their demands and favoring an expansion and market acquisition joint plan for both Nations.

"This integration is a significant step forward in our international growth strategy," says José Luis Carceller. says José Luis Carceller. "The union of our operations in Spain and Portugal consistently positions us to capitalize on new opportunities and further strengthen our regional presence. Both markets are fundamental to KIABI, and we are excited about the prospects this union brings us.".

Spain is KIABI’s second-largest market globally 

Spain, currently KIABI's second-largest market in revenue and turnover, will play a crucial role in implementing this unified strategy. The integration will seek to maximize operational efficiency and drive the development of new ideas and talent within the organization.

This decision is in line with the new organization announced earlier this year as part of Mercedes Porro's new strategic direction, which aims to strengthen its traditional store model, develop corporate operations, and launch new brands.

With this integration, KIABI is ready to explore new synergies and reinforce its position as an international leader in fashion. It will continue to offer its customers in the Iberian Peninsula quality products at affordable prices.

The post KIABI announces the integration of its Spain and Portugal branches appeared first on Cross-Border Magazine.

The research by Ecommerce Europe indicates that the United Kingdom (€178 billion), France (€93,2 billion) and Germany (€93 billion) dominate the European market, accounting for over two-thirds of the total European e-commerce turnover. Looking at popular websites, it is not surprising to see that Amazon and eBay are dominating the market. The research, however, shows that Alibaba Group is slowly moving in from the Eastern countries.

European Cross-border shopping 
Looking at cross-border e-commerce, Macedonia and Portugal are the countries where cross-border online purchases take place most (both 85 percent), followed by Luxembourg (79 percent), Switzerland (64 percent) and Iceland (63 percent). The fastest grower in the cross-border market is Slovenia (6 percent), followed by Luxembourg, the Netherlands, Germany, and Finland (5 percent) last year. In total, 38 percent of all online shoppers in Europe did a cross-border order in 2017.

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