The opportunities available to retailers within the fashion industry are enormous. As the world becomes increasingly connected, it also becomes easier and cheaper to sell clothes, footwear and accessories to consumers in new countries. At the same time, as more people buy products online, the more sophisticated, streamlined and cost-effective the associated logistics become,
The Iconic, Showpo and Asos top the rankings in Practicology’s Selling Fashion Online Report
Global digital consultancy Practicology has ranked a group of 15 Australian fashion retailers against 10 of their UK competitors, in research to determine who is doing a better job of serving Australian consumers online. Each retailer was reviewed in Q4 2018 on criteria related to their mobile site usability, customer service, delivery proposition and SEO performance. In