Zalando is planning a pilot for reusable packaging. The goal of this is to make the shipping of its packages even more sustainable. The customer can return the packaging (e.g. carton box, plastic bag) to Zalando so they can use it again for other deliveries. Zalando says that packaging is an important part of the company’s vision to become the leading platform for
In the first quarter of 2019, Zalando successfully expanded its customer reach. The number of active customers increased by 14.1% to 27.2 million and site visits increased by 29.5% to 924 million. Customers ordered more frequently and customer satisfaction is higher than ever before. Introducing Zalando Plus The popular fashion platform plans to further strengthen this
Following a recent decision by H&M to limit free shipping, Zalando will now no longer ship ordered products for free as a standard. In Spain, Ireland and the United Kingdom, the company starts requesting fees for the delivery of small packages. One of the reasons that Zalando grew big in the past couple of years was their flexible return policy (free up to 100 days).
The UK online fashion retailer Asos is done with customers who turn out to be serial returners. The company does not want customers who purchase clothing, wear it and then return them. Next to this, they are threatening to deactivate the accounts of customers who order and return many more items than ‘the most loyal Asos customer would’ as well. Wearing and returning is a
Zalando knows how to use the best persuasion and personalisation techniques to entice consumers to purchase. We know this because the German fashion giant has finished number one in the Persuasion Index 2019. The Persuasion Index is a top 100 of online fashion retailers. A team of digital behavioural psychologists, data scientists and digital marketers compiled the index. In