A MasterCard report shows a robust holiday shopping season for the American market. Holiday sales increased 5.1% to more than $850 billion this year. This is the strongest growth in the last six years. Online shopping also saw large gains of 19.1% compared to 2017. “From shopping aisles to online carts, consumer confidence translated into holiday cheer for retail,” says Steve Sadove, senior advisor for Mastercard. “By combining the right inventory with the right mix of online versus in-store, retailers were able to give consumers what they wanted via the right shopping channels.”
Key findings of the report indicate that, despite weather challenges, this was a winning holiday season for retail overall. However, the story was different category by category:
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.