As e-commerce continues to expand across Europe, the environmental impact of parcel delivery is becoming increasingly important. More online orders usually mean more delivery vehicles, more stops, more congestion, and higher emissions—especially during the last mile.

Poland, however, has developed one of the most efficient e-commerce delivery models in the European Union.

There is no official EU ranking that identifies one country as the greenest market for e-commerce delivery. Nevertheless, Poland has the strongest claim thanks to its dense parcel-locker network, widespread consumer adoption and highly consolidated last-mile delivery system.

Why last-mile delivery is an environmental problem

The last mile is often one of the least efficient stages of e-commerce logistics.

Large trucks can transport thousands of parcels between fulfillment centers and regional depots. Once those parcels enter the final delivery stage, they must be distributed across hundreds of individual addresses.

Traditional home delivery can involve:

• Fragmented delivery routes
• Frequent stops and vehicle idling
• Failed delivery attempts
• Repeat journeys
• Increased urban congestion
• Higher emissions per parcel

Parcel lockers help address this problem by allowing carriers to deliver dozens of orders to a single location rather than visiting each customer individually.

This is where Poland has gained a significant advantage.

Poland has Europe’s densest parcel-locker network

Parcel lockers are not a niche delivery option in Poland. They are a central part of the country’s e-commerce infrastructure.

Recent industry estimates indicate that Poland has more than one parcel locker per 1,000 inhabitants, the highest density in Europe. The total national network is estimated at approximately 45,000 to 47,000 automated parcel machines.

InPost is the country’s dominant operator. At the end of the first quarter of 2025, the company operated 25,949 automated parcel machines in Poland, representing annual growth of around 15%.

Competition is also increasing. Allegro, DHL, DPD, Orlen and other operators continue to expand their own locker and pickup-point networks.

This means Polish consumers can frequently find a locker close to their home, workplace, supermarket or daily commuting route.

How parcel lockers reduce delivery emissions

The environmental benefit of parcel lockers is based on consolidation.

A courier delivering 50 parcels to individual homes may need to make dozens of separate stops. The same 50 parcels can potentially be delivered to one or two automated machines.

This can reduce:

• Kilometers driven per parcel
• Delivery vehicle stops
• Time spent idling
• Failed delivery attempts
• Repeat journeys
• Residential traffic congestion

InPost has reported that deliveries to its automated parcel machines generate significantly lower emissions per parcel than home delivery. The company has also estimated that its locker network avoided more than 180,000 tonnes of carbon dioxide emissions in Poland in 2020.

These numbers are based on company calculations rather than a standardized EU methodology, so they should be interpreted carefully. However, the operational principle is clear: delivering many parcels to one location is usually more efficient than delivering them individually.

Consumer behavior strengthens the Polish model

Parcel lockers are not automatically sustainable. If customers drive several kilometers solely to collect an order, part of the emissions advantage can disappear. Locker location and consumer behavior are therefore essential.

Poland performs particularly well because parcel collection is often integrated into everyday journeys.

Industry research suggests that approximately 62% of Polish users collect parcels while already traveling for another purpose. In urban areas, the average distance to a locker has been estimated at around 350 meters.

This makes it more likely that customers will collect parcels while walking, commuting, shopping or traveling home from work.

The density of Poland’s network is therefore one of its greatest strengths. The closer lockers are to consumers, the less likely they are to require a separate car journey.

Fewer failed deliveries

Failed home deliveries create additional emissions and costs. When a customer is unavailable, the carrier may need to attempt delivery again, redirect the parcel or return it to a depot.

Parcel lockers largely eliminate this issue. Once the parcel is deposited, the delivery is complete, and the customer can collect it at a convenient time.

This improves first-attempt delivery rates and allows carriers to organize more predictable and efficient routes.

Sustainability without sacrificing convenience

One reason the Polish model has grown so quickly is that parcel lockers are not only more efficient. They are also convenient.

They offer consumers:

• 24-hour availability
• No need to remain at home
• Flexible collection times
• Contactless access
• Easier returns
• Often lower delivery costs

Poland shows that sustainable delivery models are more likely to succeed when the environmentally preferable option is also the easiest option.

Consumers may choose lockers primarily for convenience, but the result is still a more consolidated and potentially lower-emission delivery network.

A scalable response to growing parcel volumes

Poland is one of Europe’s fastest-developing e-commerce markets.

Polish logistics forecasts suggested that parcel operators could handle approximately 1.34 billion shipments in 2025, compared with around 1.21 billion in 2024.

Managing this growth entirely through home delivery would create additional pressure on roads, fleets and urban areas.

Poland’s out-of-home delivery infrastructure allows the market to absorb rising parcel volumes without requiring an equivalent increase in individual residential delivery stops.

It does not make the entire e-commerce supply chain carbon-free. Fulfillment centers, long-distance transport, packaging, returns and electricity consumption still generate emissions.

However, it provides a scalable way to make the last mile more efficient.

Is Poland officially the EU’s greenest delivery market?

Poland has not been officially recognized as the EU’s greenest country for e-commerce delivery.

There is currently no European index that compares all member states using the same indicators, such as:

• Emissions per parcel
• Electric vehicle adoption
• Locker utilisation
• Failed-delivery rates
• Customer collection distance
• Returns emissions
• Renewable energy use

Countries such as Finland, Sweden, Denmark, Germany and the Netherlands also have strong sustainability credentials.

Nordic markets are advanced in electric delivery fleets and fossil-free fuels, while Germany and the Netherlands have invested heavily in electric vans, cargo bikes and zero-emission urban logistics.

Poland’s strength is different. It has created Europe’s most developed consolidated parcel-delivery ecosystem.

For this reason, it is more accurate to describe Poland as the EU leader in eco-efficient e-commerce delivery infrastructure rather than as the officially greenest delivery country.

What e-commerce companies can learn from Poland?

The Polish model offers several lessons for European retailers and logistics providers.

Make out-of-home delivery visible

Parcel lockers should be offered prominently during checkout instead of appearing as a secondary option.

Prioritize convenient locations

Lockers deliver the greatest environmental benefit when they are close to homes, workplaces, shops and public transport.

Encourage consolidated delivery

Retailers can promote lockers through lower prices, loyalty rewards or clear sustainability information.

Integrate returns

Using the same network for deliveries and returns can reduce home collections and simplify reverse logistics.

Combine lockers with cleaner vehicles

The most sustainable model combines parcel consolidation with electric vans, cargo bikes, renewable electricity and route optimization.

Poland offers a blueprint for Europe’s greener last mile

Poland’s position as a leader in eco-friendly e-commerce delivery is based on structural efficiency rather than a single environmental initiative.

Its dense parcel-locker network reduces the number of stops required to deliver growing volumes of online orders. Widespread consumer adoption also means that lockers are integrated into daily life rather than treated as an occasional alternative.

The system is not completely emission-free, and its environmental performance still depends on vehicle type, locker location and customer behavior.

Nevertheless, Poland offers one of Europe’s clearest examples of how convenience, efficiency and sustainability can support one another.

As e-commerce parcel volumes continue to rise, Poland’s delivery model could become an increasingly important blueprint for building a greener and more scalable European last mile.

The post Poland Emerges as the EU Leader in Eco-Friendly E-Commerce Deliveries appeared first on Cross-Border Magazine.

Amazon has announced plans to invest €5 billion in Poland between 2026 and 2028, reinforcing its commitment to expanding logistics infrastructure in Europe. This move is not just another regional investment—it represents a strategic effort to strengthen Amazon’s position in the highly competitive European e-commerce market.

Poland, already a key logistics hub within the European Union, is becoming central to Amazon’s long-term operational strategy, particularly in cross-border commerce.

Why Poland Is a Strategic Choice for Amazon

Amazon’s decision to invest heavily in Poland is rooted in several structural advantages that make the country uniquely positioned within Europe’s e-commerce landscape.

Central location in Europe

Poland sits at the crossroads of Western and Eastern Europe, enabling efficient distribution across major markets such as Germany, France, and the Nordics. This allows Amazon to optimize delivery routes and reduce transit times across the continent.

Cost-efficient operations

Compared to Western Europe, Poland offers lower labor costs, competitive real estate prices, and favorable conditions for large-scale logistics operations. These factors make it ideal for building and scaling fulfillment infrastructure.

Growing e-commerce market

Poland’s domestic e-commerce sector is expanding rapidly, with increasing consumer adoption and digital maturity. This creates a dual opportunity for Amazon to serve local demand while using Poland as a base for cross-border expansion.

What the €5 Billion Investment Will Include

Although full details are still emerging, investments of this scale typically focus on several core logistics and technology components.

Fulfillment centers

New large-scale warehouses equipped with advanced automation will increase storage capacity and accelerate order processing.

Sortation and distribution hubs

These facilities will enable faster parcel routing and improve last-mile efficiency, which is critical for next-day and same-day delivery expectations.

Automation and robotics

Amazon continues to invest in robotics, artificial intelligence, and predictive logistics systems to streamline warehouse operations and reduce costs.

Transportation and delivery network

Expansion of delivery fleets and partnerships with local carriers will strengthen last-mile delivery capabilities across Europe.

Impact on European E-Commerce Competition

Amazon’s investment is expected to intensify competition across the European e-commerce ecosystem.

Increased pressure on retailers

European retailers, particularly mid-sized businesses, will face growing pressure as Amazon improves delivery speed, pricing efficiency, and product availability.

Strengthening marketplace dominance

Amazon’s logistics advantage will further reinforce its marketplace model, making it more attractive for third-party sellers seeking pan-European reach.

Competitive response from key players

Major competitors such as Zalando and Allegro are likely to accelerate their own investments in logistics, customer experience, and platform capabilities.

Cross-Border E-commerce as the Core Strategy

The most significant impact of this investment lies in the expansion of cross-border e-commerce.

Faster delivery across Europe

A stronger logistics base in Poland will allow Amazon to reduce delivery times across multiple EU countries and offer more consistent service levels.

Improved inventory management

Centralized fulfillment infrastructure enables more efficient inventory distribution, reducing fragmentation and stock imbalances across markets.

Opportunities for third-party sellers

Sellers using Fulfillment by Amazon will benefit from easier expansion into new European markets, lower operational complexity, and improved delivery performance.

Economic Impact in Poland

Amazon’s investment will also have a substantial impact on Poland’s economy.

Job creation

The expansion of logistics infrastructure is expected to generate thousands of jobs in warehouse operations, transportation, and technical roles.

Infrastructure development

Increased logistics activity often leads to improvements in transportation networks, industrial real estate, and regional economic growth.

Stronger role in European supply chains

Poland’s position within European supply chains will be reinforced, making it a critical hub for e-commerce distribution across the continent.

Challenges and Risks of the Investment

Despite its potential, the investment faces several challenges that could affect its long-term success.

Regulatory pressure in Europe

Amazon faces increasing scrutiny from European regulators regarding competition practices, labor conditions, and environmental impact.

Rising operational costs

While Poland remains cost-effective, wages and operational expenses are gradually increasing, which could impact profitability over time.

Intensifying competition

Competitors are likely to respond with their own investments, potentially leading to increased competition and margin pressure across the industry.

Logistics as the Key Differentiator in E-commerce

Amazon’s €5 billion investment highlights a broader trend in the e-commerce industry: logistics has become the primary competitive differentiator.

Speed, efficiency, and reliability in delivery are now as important as price and product selection. Companies that control their logistics networks gain a significant advantage in customer acquisition and retention.

Amazon’s planned €5 billion investment in Poland between 2026 and 2028 represents a pivotal development in European ecommerce. It underscores the importance of logistics infrastructure, accelerates cross-border trade, and intensifies competition across the market.

As e-commerce in Europe continues to evolve, this investment positions Amazon at the center of the continent’s logistics network while forcing competitors to rethink their strategies in an increasingly demanding and fast-moving environment.

The post Amazon’s €5B Investment in Poland: A Strategic Expansion Reshaping European E-commerce appeared first on Cross-Border Magazine.

Poland’s competition authority has fined Temu for the way it presented discounts to consumers. The decision is part of a wider regulatory push across Europe to eliminate deceptive pricing practices and to ensure that advertised discounts are real, verifiable, and transparent.

At the core of the case is the obligation to clearly inform consumers about the lowest price a product had in the 30 days prior to a promotion. According to the Polish regulator, Temu failed to meet this requirement consistently and transparently.

The fine was imposed by Poland’s consumer and competition watchdog, the Office of Competition and Consumer Protection, commonly known as UOKiK.

UOKiK imposed a penalty of nearly 6 million Polish zloty on Temu. In international reporting, this amount is typically described as roughly 1.3-1.7 million US dollars, depending on exchange rates at the time of publication.

The decision is not final. Under Polish law, Temu has the right to appeal the ruling through the courts, which means the case may continue for some time.

Why Temu Was Fined by Polish Authorities

The case focuses on how discounts were displayed to consumers rather than on the absolute price levels.

The 30-day lowest price rule

Under Polish law, which implements EU consumer protection rules, any advertised price reduction must include information about the lowest price applied to the product during the previous 30 days. This price serves as the reference point for calculating the discount.

Lack of transparent reference pricing

UOKiK concluded that consumers using Temu’s platform were not always properly informed about this required reference price. As a result, shoppers could not easily verify whether a discount represented a genuine saving.

Risk of misleading consumers

When the legally required reference price is missing or unclear, a discount can appear more attractive than it actually is. Regulators view this as potentially misleading, even if the final price itself is low.

What UOKiK Identified as the Main Issues

UOKiK’s public communication points to shortcomings in how promotional information was presented during the shopping process.

Incomplete price information during promotions

Consumers were not consistently shown the lowest price from the previous 30 days alongside the discounted price.

Insufficient clarity across the shopping journey

The required price information was not always clearly and accessibly displayed at every stage where a discount was promoted.

Breach of consumer information obligations

According to the regulator, these practices violated statutory obligations designed to protect consumers from deceptive discount claims.

The Broader Context of the Decision

The Temu fine did not occur in isolation. UOKiK announced it together with a much larger fine against another major online retailer, signaling a market-wide enforcement approach.

A signal to the entire e-commerce sector

By targeting both international marketplaces and established European retailers, UOKiK has made it clear that discount transparency rules apply equally to all online sellers operating in Poland.

Increased enforcement of EU-derived rules

The decision reflects a broader trend across the European Union toward stricter enforcement of consumer protection laws related to pricing and promotions.

Why Discount Transparency Matters for Consumers

Discounts strongly influence purchasing decisions, particularly in online environments where price comparisons are quick and frequent.

Perception of savings

Large percentage discounts can create urgency and excitement, even when the actual price reduction is small or unclear.

Ability to compare offers fairly

The 30-day lowest price rule allows consumers to compare promotions across retailers using a standardized and objective reference.

Protection against artificial price inflation

The rule is designed to prevent sellers from briefly increasing prices before a sale and then advertising a misleading discount.

Implications for Online Marketplaces

The fine highlights the operational and compliance challenges facing large digital platforms.

Pricing data management

Marketplaces must accurately track historical prices and ensure that the correct reference price is displayed whenever a discount is shown.

User interface and design requirements

Discount labels, banners, and promotional messages must be designed to include legally required price information clearly and legibly.

Local regulatory compliance

Platforms operating across multiple EU countries must adapt their pricing displays to national enforcement practices, even when the underlying EU rules are harmonized.

Can Temu Challenge the Fine?

Yes. Temu has the right to appeal the decision through the Polish legal system. While an appeal is pending, the case remains a strong regulatory signal and may influence how the platform presents discounts going forward.

A Broader European Trend Against Deceptive Discounts

The Polish decision fits into a wider European pattern of regulatory action against misleading price reductions.

Authorities across the EU are increasingly focused on how discounts are calculated and communicated, especially on high-volume digital platforms.

Even when fines are relatively modest compared to overall revenues, enforcement actions can trigger reputational damage and force costly compliance changes.

The fine imposed on Temu in Poland underscores how seriously regulators now treat discount transparency in online commerce. The case shows that low prices alone are not enough to satisfy consumer protection rules. How those prices are presented, explained, and compared to previous prices is just as important.

For e-commerce platforms operating in Europe, the message is clear: discounts must be based on verifiable reference prices and communicated in a way that allows consumers to make informed decisions. Failure to do so can lead to substantial fines and increased regulatory scrutiny.

The post Temu Fined in Poland for Misleading Discount Pricing Practices appeared first on Cross-Border Magazine.

Shein has opened a large logistics center near Wrocław, in southwestern Poland, marking a significant step in the company’s European expansion strategy. The new facility is designed to function as Shein’s primary logistics hub for Europe, enabling faster deliveries, improved order processing, and greater operational scale across multiple European markets.

This move underlines the growing importance of localized fulfillment infrastructure for global e-commerce and fast-fashion platforms operating in Europe.

Overview of the New Shein Logistics Hub in Poland

The logistics center near Wrocław is positioned as a state-of-the-art e-commerce fulfillment facility. It is intended to handle high volumes of customer orders across Europe, supporting Shein’s rapid growth in online fashion retail.

Size and operational scope

At full development, the logistics complex is expected to cover approximately 740,000 square meters. The facility is scheduled to ramp up operations progressively, with full capacity targeted by the end of 2025.

The scale of the hub places it among the most significant logistics investments in the region, tailored explicitly to high-throughput e-commerce operations.

Automation and technology focus

The center is equipped with advanced automation technologies, including automated sorting systems and robotic solutions. These technologies are designed to reduce processing times between order placement and dispatch, particularly during peak demand periods.

Why Wrocław Is a Strategic Location for European E-commerce

Wrocław and the surrounding Lower Silesia region have emerged as a key logistics hotspot in Central Europe. The area offers strong transport connectivity, including access to major road networks linking Poland with Germany and other Western European markets.

Central access to European markets

From a logistics perspective, Wrocław enables efficient ground transportation to a wide range of European countries. This central positioning helps reduce delivery lead times and improve consistency for cross-border shipments.

Established logistics ecosystem

The region already hosts numerous international logistics and distribution centers. This established ecosystem provides access to skilled labor, infrastructure, and logistics service providers experienced in large-scale e-commerce fulfillment.

Impact on Delivery Speed and Customer Experience

The primary objective of the new logistics hub is to enable faster, more reliable delivery for Shein’s European customer base, spanning dozens of countries and tens of millions of consumers.

Faster order processing

By centralizing inventory and leveraging automation, the facility can shorten internal handling times, allowing orders to leave the warehouse more quickly after purchase.

Improved peak-season performance

Large, highly automated hubs are better suited to absorb seasonal demand spikes, reducing delays during high-volume periods such as sales campaigns and holidays.

Greater delivery reliability across borders

A centrally located European hub improves predictability for international deliveries, helping standardize service levels across different markets.

Employment and Regional Economic Impact

The logistics center is also expected to create a significant number of jobs in the Lower Silesia region. Estimates linked to the project point to several thousand roles across warehouse operations, technology, and supporting services.

Beyond direct employment, the investment contributes to the local economy through infrastructure development and increased demand for logistics-related services.

Strategic Context: Shein’s European Expansion

The opening of the Wrocław logistics hub comes at a time when large international e-commerce platforms are facing increased regulatory scrutiny in Europe. Topics such as product safety, sustainability, labor standards, and cross-border parcel flows are becoming more prominent.

By strengthening its European logistics footprint, Shein gains greater control over fulfillment processes and flexibility to adapt to evolving regulatory and operational requirements.

What to Expect Going Forward

Operational ramp-up through 2025

A key factor to monitor will be how quickly the logistics center reaches full operational capacity and how this translates into measurable improvements in delivery times across Europe.

Integration with broader European logistics networks

Another important consideration is how Shein balances centralized fulfillment from Poland with other regional or nearshore facilities to optimize cost, speed, and resilience.

Sustainability and operational transparency

As one of the most significant logistics investments in the region, the hub is likely to attract attention to energy use, packaging practices, returns handling, and working conditions, all of which are increasingly shaping brand perception in European e-commerce.

The Wrocław logistics center represents a pivotal infrastructure move for Shein in Europe, reinforcing the role of large-scale, centralized fulfillment as a competitive advantage in fast-fashion e-commerce.

The post Shein Opens a Major Logistics Center Near Wrocław, Poland appeared first on Cross-Border Magazine.

Meest International has opened a new logistic center in Poland, near the city of Dębica. The investment in construction and equipment exceeded 8 million euros.

The new center's advantages include its convenient location, high order processing speed, optimized logistics, and increased security for stored goods. Thanks to the sorting system and IT solutions, the center ensures quick order fulfillment and shipping and integrates with clients' IT platforms for more precise process tracking.

The center's total area is 8,000 m², and it is equipped with a modern sorting system that allows five-sided scanning, measuring the length, width, and height of parcels, and determining their actual weight. The complex is also equipped with an X-ray machine for cargo inspection, enhancing the security and speed of order processing.

Meest has been operating in Poland for over 18 years. During this time, the company has grown into a global provider of logistics solutions, delivering parcels to over 70 countries. The opening of the new logistics center is an important step for our company. It will enable small and medium-sized enterprises to expand their capabilities, particularly for selling goods not only in Poland but also in the Baltics, Eastern Europe, Germany, and beyond the European Union — to the USA, Israel, and Central Asia," said Eugene Pyatak, Managing Director of Meest International.

The center has already created 37 job positions and plans to expand employment opportunities further, contributing to the region's economic development.

Meest continues to expand globally 

Last year Meest International continued to expand its infrastructure. Today, the company operates over eight customs hubs and 19 proprietary and partner cross-docking hubs. It has integrated Europe's largest PUDO (Pick Up Drop Off) networks with over 300,000 collection points.

The company is also developing its IT platform, optimizing logistics processes, integrating with customs services, and providing real-time cargo tracking. Through continuous improvement and partner feedback, the platform has evolved into a powerful solution that supports businesses of various scales, providing a full range of logistics services for effective cross-border delivery. Currently, the platform is integrated with over 100 logistics operators, offering market participants easy integration with customs services.Many companies selling their products worldwide have appreciated the benefits of working with Meest International. Among the company's partners are giants like Next and the following companies: iHerb, Mango, Sinsay, Reserved, Cainiao, Notino, Mohito, House, evzuttya.com.ua, Answear, Joom, Modivo, Cropp, AliExpress, DeeZee, BonPrix, MakeUp, Temu, Shein and many more.

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Alibaba Cainiao, Alibaba’s logistic division, is joining parcel carrier DHL in Poland. With their combined efforts, the Asian titan intends to expand its presence in Europe. 

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Alibaba Cainiao's partnership with DHL will be translated into creating a parcel locker network in Poland, with an estimated cost of 60 million euros. 

Alibaba has been expanding in Europe in the past few years. Alibaba-owned marketplace Lazada entered Europe only last year.

DHL also announced that the company had acquired shares in Cainiao before this alliance. And that the end goal of their cooperation in Poland is to merge their existing parcel lockers into one single network. Both parties currently own 1,200 lockers in the country.

With this, DHL and Cainiao aim to become the largest out-of-home (OOH) delivery networks in the Polish market.

Poland's e-commerce keeps growing strong

According to DHL's own press release: "Poland is one of the fastest growing e-commerce markets in Europe, expected to double by 2027, and up to 40% of consumers prefer to have shipments delivered to parcel lockers. 

By joining forces with Cainiao, we will strengthen our position as a trusted parcel provider and create an extensive network of state-of-the-art parcel lockers. In this way, we can provide our customers with an even greater shipping experience on top of our existing to-door delivery options," says Pablo Ciano, CEO of DHL eCommerce Solutions.

Alibaba Cainiao and its European expansion 

Over the past years, Cainiao has been setting up its regional hub in Liege, Belgium, and sorting centers in major markets in Europe. This is further complemented by a network of parcel lockers in Poland, Spain, and France to provide a more efficient and seamless logistics experience across Europe. 

"As we tap into the great potential of Europe's e-commerce market, Cainiao strives to contribute to the growth of a sustainable logistics ecosystem by deepening our cooperation with our local partners. We are glad to have found a strong and well-established partner in DHL who shares our vision. By combining both companies' logistics, technology, and e-commerce expertise, we aspire to deliver superior service to our clients and create an unmatched online shopping experience for consumers." states William Xiong, Chief Strategy Officer and General Manager of Europe and SEA regions at Cainiao Network.

The post Alibaba Cainiao and DHL join efforts in Poland appeared first on Cross-Border Magazine.

By Direct Link - The markets in the eastern parts of Europe have historically had a noticeably slower development in terms of digital trade and e-commerce compared to the countries in the western parts of Europe. This is mainly due to the fact that in the past, there was a lack of sufficient resources to build the infrastructure necessary for people in general to have access to the internet. This obstacle is now in the process of being overcome at high speed, and today most countries here have internet penetration exceeding 85%. This naturally has a  decisive impact on the respective country’s situation in terms of e-commerce.  

The eastern European country that is at the forefront in terms of digital commerce is Poland.  With a population of 40 million people, it´s the sixth most inhabited EU country and the ninth largest country in Europe. With an internet penetration close to 90 percent,  this creates a very good foundation for a vibrant e-commerce market. In 2022, 85 percent of the country´s population shopped online, and over the last six years, 19,000 new e-tailers have registered—an increase of almost 70 percent. 

An interesting observation from a socio-demographic perspective lies in the shift that has taken place in the age groups in recent years. In 2015, the 50+ years old group made up 12  percent of online consumers; in 2022, 30 percent of the consumers were 50 years and  

older. The value of the Polish e-commerce market has shown impressive development. In  2017, online spending was less than 9 billion U.S. dollars. The increase has then been steady from year to year and then peaked during the pandemic years of 2020 and 2022. The  Polish market is forecasted to reach close to 20 billion U.S. dollars during 2023. 

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