• The 9th edition of E-commerce Berlin Expo wrapped up on February 20th, 2025. For the first time in the event's history, it spanned two days, resulting in a record-breaking attendance of 12,000 participants. This included nearly 300 service providers from the DACH region and beyond, as well as over 150 speakers who delivered insightful presentations. 
• The event was inaugurated by Franziska Giffey, Berlin’s State Senator for Economy, Energy, and Enterprise, who announced that the next edition will take place at a prestigious new location in Berlin.

February 21, 2025 Since 2016, E-commerce Berlin Expo has been a key event for the e-commerce industry in Germany. This year marked its first-ever two-day format, a change that will continue in future editions. The expanded schedule led to a significant increase in attendance, with over 12,000 visitors compared to around 10,000 in previous years.

The event also caught the attention of the city of Berlin. Franziska Giffey officially opened the expo, announcing that the 2026 edition will move to Messe Berlin, one of the world's top ten trade fair companies with its own exhibition grounds.

“This year, for the first time, we expanded our Expo to two full days, doubling everything—from content to logistics. I couldn’t be prouder of what our team has accomplished” said Mark Tomaszewski, MD of E-commerce Berlin Expo. “However, there’s little time to rest, as we are already looking ahead to our milestone 10th edition, which will take place at Messe Berlin, as announced by Mrs. Giffey which we were especially honored to guest at our Expo. This is a bittersweet moment for us—while we are incredibly grateful to STATION for providing the foundation to grow to this level, we are also excited about the new opportunities that lie ahead in our new venue.”

Industry giants at the expo

This year, more than 150 speakers took the stage, including representatives from industry giants such as Microsoft, Google, TikTok, Deloitte, and Amazon. Renowned brands like REWE, Zalando, MediaMarktSaturn, OTTO, Fielmann, flaconi, Philips, Deutsche Telekom, and IKEA were also present. Emerging brands gaining momentum, such as Snocks, Waterdrop, KoRo, ON, and Amorelie, had their spotlight as well. The main theme centered around differentiation and innovation in challenging times, with a focus on equipping attendees with insights, strategies, and tools to thrive in an increasingly competitive marketplace.

New focus areas

In addition to individual presentations and exclusive masterclasses, the expo featured dynamic panel discussions addressing the hottest topics in e-commerce. Highlights included a panel on diverse perspectives regarding AI in digital commerce, featuring experts from OTTO, Meta, and Glambou, as well as a session on how gaming and immersive tech are driving customer engagement and sales, with panelists from Arvato Systems, Beiersdorf, and Tabbler.

Shop-tech block also held a prominent place in this year's conference agenda, with experts from Adobe, Spryker, and Shopware sharing their insights in their individual presentations. For the first time, the agenda also included content focused on leadership and inspiration, providing attendees with actionable tools to lead with confidence and clarity.

Awards for the best e-commerce solutions

The E-commerce Germany Awards, a key part of the expo, celebrates the most innovative e-commerce solutions in the DACH region. The winners were announced during a gala held on the evening of the expo’s first day. This year’s competition was fierce, with hundreds of companies competing across 12 categories. Entries underwent an online voting process, followed by evaluation from a jury of e-commerce experts. The jury featured professionals from companies such as KoRo, Jack Wolfskin, RECUP, GREENFORCE, Kickerkult, heycater!, and many more, alongside members of industry associations, ensuring a fair and thorough assessment to identify excellence across all categories.

E-commerce Berlin Expo 2026 is coming

The next edition of E-commerce Berlin Expo will take place on February 17-18, 2026, and remains completely free for attendees. More information on the official event website: https://ecommerceberlin.com/

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About E-commerce Berlin Expo: 

The E-commerce Berlin Expo is a leading industry event that brings together e-commerce professionals, retailers, and brands from around the world. With a rich history of successful editions, the expo offers unparalleled networking opportunities, knowledge sharing, and a platform to showcase the latest trends and innovations in the e-commerce sector.

Press contact: pr@ecommerceberlin.com

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eTail Germany is the DACH e-commerce and digital marketing conference for retailers and brands. Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands, for a two-day event, to explore the latest and greatest innovations in the fast-evolving retail industry.  

Join us as retailers across Germany strive to adapt to an ever-changing market landscape, looking into how AI and hyper-personalisation can revolutionize loyalty programs and customer experiences. 

At eTail Germany you will gain insights on:

• Getting to grips with the new era of loyalty programmes and next-gen personalisation techniques.
• Discovering innovative uses of AI and Gen AI, from predictive analytics to immersive experiences.
• Harnessing the retail media boom and optimising marketing budgets.
• Building cohesive customer journeys and consistent brand images across all touchpoints.
• Using advanced data analytics to boost customer engagement and retention.
• Creating seamless omnichannel experiences to offer shoppers the choice they want.

See the brochure for the full speaker lineup, key topics being covered, as well as all the networking and interactive learning opportunities. 

Retailers can secure a free ticket here: https://tinyurl.com/y34rvhsv 

Solution providers and technology partners can secure 10% off by using the code: ETGCB

Check out the brochure here: https://tinyurl.com/37c9nv74 

The post Get ready for the eTail Berlin 2025! appeared first on Cross-Border Magazine.

The highly anticipated 9th edition of the E-commerce Berlin Expo, one of Europe’s leading B2B e-commerce trade fairs and conferences, is just around the corner. This year, the event will span two days—February 19 and 20, offering attendees an exceptional opportunity to network, gain exclusive insights, and participate in forward-thinking discussions.

Industry leaders from global powerhouses such as Google, Microsoft, Deloitte, and TikTok, alongside well-known brands like Zalando, flaconi, and IKEA, will share their vision for the future of online retail. Franziska Giffey, Berlin’s State Senator for Economy, Energy, and Enterprise will officially inaugurated the expo.

Event Highlights and Key Insights

Scheduled for February 19 and 20, 2025, the E-commerce Berlin Expo continues to cement its status as a pivotal gathering for professionals in the digital and e-commerce sectors. With over 290 exhibitors, attendees can explore the latest solutions and innovations shaping the industry. The event’s comprehensive conference program will feature leading experts from the DACH region and beyond, covering essential topics influencing the rapidly evolving e-commerce landscape.

The expo will address critical challenges within the sector, focusing on differentiation and innovation in a dynamic market. Key topics include:

• Artificial Intelligence (AI) and emerging technologies
• International expansion strategies
• Logistics and payment solutions
• Customer journey optimization
• Marketing and leadership trends

Insightful Keynotes and Masterclasses

Attendees can expect more than 150 industry experts to present insightful talks and hands-on workshops across five conference stages and two masterclass tracks. Presentations will be delivered in English and German, catering to a diverse audience.

The lineup includes representatives from global brands and retailers such as REWE, Zalando, MediaMarktSaturn, OTTO, Fielmann, flaconi, Philips, Lampenwelt, Deutsche Telekom, and IKEA, as well as emerging market disruptors like Snocks, Waterdrop, KoRo, ON, and Amorelie. Additionally, tech giants Google, Microsoft, TikTok, Deloitte, and Amazon will provide cutting-edge insights into the latest innovations driving e-commerce forward. Contributions from industry associations like HDE and IAB Europe will further enrich the discussions.

Panel Discussions and New Focus Areas

Beyond keynotes and masterclasses, the event will feature panel discussions, focusing on AI, reflecting its growing impact on the e-commerce sector. Experts from companies like Meta and OTTO will provide valuable perspectives on the role of AI in transforming the industry.

A notable addition to this year’s agenda is the Shop-tech block, which will offer e-commerce platforms an exclusive opportunity to share their expertise. Key speakers, including the Co-CEO of Shopware, CTO Central Europe of Adobe, and CEO of JTL Software, will discuss how technology is shaping the future of online retail.

Participation and Registration Details

To register as a visitor, visit the official event website: E-commerce Berlin Expo. Registration is free of charge.

• Date: February 19-20, 2025
• Venue: STATION Berlin
• Event Hours:
  • February 19: 9:00 AM – 6:00 PM
  • February 20: 9:00 AM – 5:00 PM

About E-commerce Berlin Expo

The E-commerce Berlin Expo is a premier industry event that connects e-commerce professionals, retailers, and brands from across the globe. With a strong legacy of successful editions, the expo offers unmatched networking opportunities, thought leadership, and a platform to discover the latest trends and technological advancements in the e-commerce sector.

Press Contact: pr@ecommerceberlin.com

The post E-commerce Berlin Expo 2025: Reveals the Agenda for the Premier Event for B2B E-commerce appeared first on Cross-Border Magazine.

The E-commerce Berlin Expo is the largest pure-play B2B e-commerce event in Germany and the go-to destination for anyone in the industry. It offers a unique blend of exhibition and conference formats, providing visitors with unparalleled opportunities for business growth, knowledge sharing, and networking.

The highly anticipated 9th edition is set to take place on February 19-20, 2025, at STATION Berlin. The event is expected to attract over 11,000 attendees, bringing together a diverse and engaged community of e-commerce professionals.

The Expo boasts an impressive lineup of over 290+ service providers from Germany and 30 international markets, offering attendees unparalleled access to the latest solutions and innovations in the e-commerce industry.

Moreover, the event features an extensive conference program, featuring over 100 industry experts and thought leaders sharing their insights and expertise on multiple stages and during masterclasses.

In addition to the exhibition and conference, the E-commerce Berlin Expo also offers numerous opportunities for attendees to connect and network with industry peers. With over 10,000 online shop representatives, retailers, manufacturers, and wholesalers, the event presents a unique chance to build relationships, share ideas, and foster collaboration.

Attendance at the event is completely free of charge upon online registration on the organizer's website. Take advantage of this unique opportunity to grow your business, expand your network, and stay ahead of the curve in the e-commerce industry.

Watch the video recap of the event.

The post E-commerce Berlin Expo: Join the largest B2B e-commerce event in Germany! appeared first on Cross-Border Magazine.

The E-commerce Berlin Expo, Germany's largest event dedicated solely to the vibrant e-commerce industry, is gearing up for its 8th edition on February 22, 2024, in the heart of Berlin. Offering an exciting blend of exhibitions and conferences, this event is a must-attend for professionals immersed in this dynamic field.

Anticipating a turnout of over 10,000 attendees, the expo serves as a pivotal meeting point, fostering a fusion of diverse perspectives, insights, and the latest advancements. With more than 280 local and international service providers showcasing cutting-edge solutions across various domains - from logistics to cross-border strategies, customer support, software, analytics, platforms, and international expansion - the event provides a comprehensive overview of industry innovations.

Beyond a product showcase, this expo is a hub for knowledge-sharing. Over 70 industry experts and thought leaders will take the stage across multiple sessions and masterclasses, delivering invaluable perspectives and strategies directly to attendees.

Networking takes center stage at this event. Drawing in thousands of representatives from online shops, retail, manufacturing, and wholesale industries, it offers an invaluable opportunity to connect, share ideas, and cultivate collaborations.

The best part? Attendance is completely free upon online registration through the organizer's website. This complimentary pass grants access to a wealth of information, networking opportunities, and crucial insights necessary to remain competitive in the ever-evolving e-commerce landscape.

Watch the 2023 recap here.

Register here.

The post Get ready for the E-Commerce Berlin Expo 2024! appeared first on Cross-Border Magazine.