Fondness for fashion and books
The research conducted by RegioData concludes that consumers in Austria are especially interested in buying fashion online. Another popular product category is books. Both men and women in Austria love to order them online: 56 percent of female Austrian consumers buy their reading material online, while 40 percent of men do this. A same share of men buy their electronic devices via the Internet, while just 16 percent of women do this. A more popular product category among Austrian women are cosmetics and body care products.

Furthermore, the research found that Austrian consumers especially appreciate the ability to compare prices. More than two in three consumers compare prices almost every time before they make a purchase, even when it’s about small amounts.

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