Spain’s e-commerce market continues to experience rapid expansion, with digital payments increasingly overtaking cash. By 2025, online shoppers are projected to exceed 40 million, and e-commerce revenue is expected to surpass €75 billion.

That's why we will take a look at the current status of Spanish online payment solutions today.

Market Overview and Consumer Preferences

Growth of Online Shopping

In 2022, e-commerce turnover in Spain reached approximately €67 billion, growing steadily and expected to reach over €75 billion by mid-decade. Consumer adoption is rising, with nearly 40 million digital buyers projected by 2025 (from 32 million in 2022).

Payment Behavior: Card and Wallets

In 2024, 51% of online payments in Spain were made with cards, followed by 26% via other electronic methods such as digital wallets and mobile apps. While physical stores still handle a portion of payments in cash, card, and mobile payments are becoming dominant in online commerce.

Card Usage Dominance

Card payments remain Spain’s most important online payment instrument. In 2024, cards accounted for 62% of payment volume, with nearly 94 million cards in circulation by 2025, averaging two cards per adult.

Digital Wallets and Instant Payments

Digital wallets—including PayPal, Apple Pay, Google Pay, and especially Bizum—constitute a growing share of e-commerce payments. They are forecast to rise steadily thanks to consumer demand for fast, mobile-first checkout. Bizum is particularly prominent for peer-to-peer and retail use. In 2024, it had over 27 million active users and launched Bizum Pay for NFC and e-commerce in 2025.

BNPL Growth

Buy Now, Pay Later (BNPL) services are also expanding. Spain’s BNPL market is projected to grow at an annual rate of 11.6%, reaching nearly €9 billion by 2025.

Leading E-Commerce Payment Methods in 2025

Credit & Debit Cards

Cards represent over 50% of all online transactions in Spain. They capture the largest share of e-commerce value due to widespread use, high trust levels, and high average basket sizes. Cards are especially preferred for purchases over €50 and in cross-border shopping.

Digital Wallets & Bizum

Digital wallets, including PayPal and mobile-native options, account for approximately 26% of online payments and are experiencing steady growth. Bizum stands out due to its widespread P2P adoption and increasing use in commerce through the newly launched Bizum Pay feature.

Instant Bank Transfers (Bizum in Commerce)

Bizum enables instant, account-to-account bank transfers and is growing rapidly for e-commerce, offering low-friction checkout and seamless integration with Spanish banks.

Buy Now, Pay Later (BNPL)

BNPL services like Klarna and local providers are on the rise, especially in high-growth verticals like electronics, fashion, and travel. They provide installment flexibility for consumers and increase average order values for merchants.

SEPA Direct Debit and Recurring Payments

SEPA direct debit remains the leading method for recurring payments such as subscriptions and utilities. It is favored for its automation, predictability, and low fees for domestic services.

European Initiatives & Wero Rollout

Bizum & EuroPA Alliance

In 2025, Bizum joined EuroPA alongside Portugal’s MB WAY and Italy’s Bancomat Pay, enabling cross-border instant payments across Southern Europe. This alliance aims to create an interoperable European payments framework centered on mobile-first experiences.

Wero (EPI Wallet)

Wero is the new European digital wallet developed under the European Payments Initiative (EPI). It is intended to unify and gradually replace local solutions like Bizum, starting in 2025. It includes features such as QR-code-based payments, BNPL support, loyalty programs, and strict EU data compliance. Full rollout in Spain is expected between 2025 and 2026.

Strategic Considerations for Spanish E-Commerce Merchants

Conversion-Optimized Payment Mix

To reduce cart abandonment and optimize conversion rates, merchants should prioritize card acceptance, followed by PayPal, Bizum, and emerging BNPL options. Offering a diverse mix aligned with Spanish user preferences is critical.

Streamlined, Mobile-First Checkout

With mobile commerce on the rise and more than 60% of Spanish users stating they would spend more online if checkout were simpler, merchants must focus on providing frictionless, mobile-optimized experiences. Features like one-click payments, biometric login, and mobile-native wallets are now essential.

Preparing for EU Payment Infrastructure

Merchants should follow developments around Bizum’s integration into EuroPA and the eventual launch of Wero. Ensuring readiness for PSD2/PSD3 compliance and supporting open banking features will help future-proof operations and ensure EU-level competitiveness.

Summary Table: Spain’s E-Commerce Payment Methods 2025

Spain’s e-commerce payment landscape in 2025 is led by credit and debit cards, with digital wallets and Bizum gaining increasing support. Recurring transactions are primarily driven by SEPA direct debit, while BNPL is gaining traction across various retail categories. The introduction of Wero will mark a turning point, offering a unified, EU-native alternative to U.S.-based platforms.

To thrive, merchants must adapt to evolving consumer habits, prioritize mobile-friendly, multi-option payment experiences, and prepare for deeper European integration through platforms like EuroPA and Wero.

The post E-Commerce Payment Landscape in Spain 2025 appeared first on Cross-Border Magazine.

According to the latest data from CNMCData, e-commerce turnover in Spain increased by 13.7% year-on-year to €21,793 million in the first quarter of 2024. 

The sectors of activity with the highest revenues were travel agencies and tour operators, with 10.3 % of total turnover; air transport, with 6.6 %; and clothing, in third place, with 6.3 %.

In the first quarter of 2024, more than 412 million transactions were recorded, up 13.7%. Gaming and betting led the ranking in sales and purchases (7.2%). In terms of geographic segmentation, 41.7 % of revenues went to Spain. The remaining 58.3 % corresponded to purchases made abroad from Spain. 

The net foreign balance (the difference between what is bought from abroad to Spain and from Spain abroad) showed a deficit of 9,974 million euros.

Export and import for Spanish e-commerce

By number of transactions, 35.0 % of purchases and sales were to Spain and 65.0 % to foreign countries. The turnover of transactions originating in Spain and directed abroad amounted to 12,707 million euros, 17.6 % more than in the previous year's first quarter. 

94.0 % of purchases from Spain to foreign countries were made in stores located in the European Union. The branch of activity with the highest volume of business from Spain to foreign countries was clothing (9.5 %).

Sales from abroad to Spain amounted to 2,733 million euros, 9.2 % more than in the previous year's first quarter. 61.4 % of purchases from abroad came from the European Union. Likewise, the areas of activity related to the tourism sector (which includes travel agencies, air transport, land transport, car rental, and hotels) accounted for 62.1 % of purchases from abroad with Spain.

E-commerce revenues in Spain rose by 8.2 % year-on-year to 6,354 million euros. Fuels (8.1 %), travel agencies and tour operators (7.7 %), and public administration, taxes, and social security (7.3 %) led the turnover in Spain.

The post E-commerce turnover in Spain increased by 13.7% in 2024 appeared first on Cross-Border Magazine.