Lionbridge Archives - Cross-Border Magazine

The definitive guide to website translation

Jeroen Leenders — Sat, 14 Oct 2017 06:10:30 +0000

Did you know that 84% of international consumers say they are more likely to buy from a website with product information in their own language? To compete globally, you need to provide content across multiple languages and locals – where do you start?

In the guide, you will discover how proper planning and a solid localization strategy help you to overcome complexity and contain costs, so you can speed time to market with a global web presence that’s worthy of your brand. This free eBook is packed with best practices from scores of localization experts who have also provided practical, actionable advice to help you successfully execute a multilingual translation and localization project.

Learn how to plan and execute a website translation strategy with actionable, unbiased advice from over 40 website translation professionals. Get best practices and proven strategies to increase efficiencies, reduce complexity, and speed time to market.

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Neural MT: What it is, and how it impacts translation efficiency

Jeroen Leenders — Wed, 11 Oct 2017 05:47:45 +0000

Neural machine translation is going to rock the world in the coming years. What does it better than rule-based or statistical machine translation? A new and more accurate translation method, Neural MT, is changing the game for multilingual communication – view this Lionbridge webinar to learn:

· What neural MT is and how it has developed
· How Neural MT advancements will increase translation efficiency
· The role other language technologies will play in the translation process

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Webinar – sell more, faster by focusing on translation and localization

Jeroen Leenders — Wed, 27 Sep 2017 08:40:32 +0000

Sell more, faster.

In this webinar you will learn how to manage the translation and localization of your global product information for local markets, ensuring a faster time-to-market and increased brand loyalty. Moreover, Joakim Landgård, E-Commerce Manager, at SkiStar will share how SkiStar managed to cut translation costs by 60 in one year.

The post Webinar – sell more, faster by focusing on translation and localization appeared first on Cross-Border Magazine.

Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy?

Jeroen Leenders — Mon, 17 Jul 2017 07:23:21 +0000

In this webinar organized by Lionbridge you’ll learn how voice and digital assistant searches impact your global content and SEO strategy.

The rapid raise of voice search and digital assistants with Amazon Echo, Google Home, Siri, Cortana and now Apple, are changing the way people search for information to find brands.
• By 2021 more than 4bn mobile assistants will be used globally - Juniper Research prediction
• “28% of people think voice search is a more accurate way of searching” – Katherine Watier
• Google voice search queries in 2016 were up 35x over 2008 - Google trends
Voice searches will account for 50% of all searches by 2020 - ComScore

How people interact with digital assistants and carry out voice search queries can be very different to how they carry out text searches online. User behaviour and search intent differs significantly across culture, country, language and now voice. When it comes to voice search over text, semantic search coupled with machine learning (ML), people expect very personalised experiences as voice search on smart phones and 'no interface' personal digital assisted searches with Alexa and “ok Google", are fast becoming embedded into people’s daily lives.

Brands need to understand this and adapt global content to rank for voice searches

Is your brand search ready?

With the massive global growth of digital assistance and voice search, speed of adoption of content for personal assistants is critical. Brands need to start adapting their business strategy now if they want to be visible to digital assistants and appear at 'position zero'.

Join us for this webinar to

1. Understand how voice search and machine learning will impact your content and SEO strategy
2. Discover the trends in consumer behaviour as voice search grows
3. Learn tips on how to integrate voice search in your Global SEO strategy

The post Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy? appeared first on Cross-Border Magazine.

Webinar: Sell more, faster by localizing your global product information

Jeroen Leenders — Tue, 06 Jun 2017 11:15:41 +0000

In this webinar organized by inRiver and Lionbridge you’ll learn how to manage the localization of your global product information for local markets, ensuring a faster time-to-market as well as an increased brand loyalty and awareness.

The ever-increasing transparency of online shopping and procurement has put more power in the hands of buyers than ever, for consumers and procurement professionals alike. Customer journeys have become extremely fragmented and less foreseeable, and the omnipresence of mobile devices is tough on brand loyalty as buyers are willing to switch vendors as long as they have trustworthy information about the products they’re about to purchase.

Google coined the phrase Micro-Moments to describe that “intent-rich moment when a person turns to a device to act on a need - to know, go, do, or buy.” Time spans for buying decisions have in many cases been reduced from months and weeks to mere minutes and seconds. The challenge - as well as a much needed solution - is to know what product information your customers want and serve it to them at the exact moment they need it. This can be challenging enough when dealing with only one language for your product information, but add 27 languages in 42 markets and you really need to be on top of your data or see your sales figures plummet as customers no longer trust brands that are misaligned and inconsistent in their communication. They expect you to know what you’re talking about, they expect it now, and they want to hear about it in their local language.

Challenges with multi-lingual content:

Time-consuming content creation process
Inconsistent product information
Expensive to manage
Resource-intensive manual work

inRiver and Lionbridge have developed a joint solution for global enterprises to streamline their management of multi-lingual product information. The inRiver Product Marketing Cloud connects with Lionbridge Freeway to enable full automation of the translation and localization process, ensuring a consistent message across all channels, in all languages, on every market. This webinar will highlight some key benefits of integrating the translation process into your PIM system, explaining how to set up an automated workflow, building on best-practice solutions for handling your localized product information.

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Free Webinar: Global SEO: How to enhance your website’s international customer experience with Geo-Targeting

Jeroen Leenders — Thu, 20 Apr 2017 08:34:01 +0000

Date: Wed 3 May 2017

Time: 2pm – 3pm GMT

Speakers: Lionbridge Subject Matter Experts

Aoife McIlraith, Director of Global Search and Marketing

Brendan Walsh, EMEA SEO and SEM Manager

In this webinar, you will:

Understand why geo-targeting is important to your customers, conversion rates and your online success
Learn how to prevent undue competition with your own websites, maximise indexed pages, and eliminate duplicate content errors
Discover real world examples of the ‘dos & don’ts’ involved with international SEO

Register here

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