Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus.

Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success.

We tend to be more trusting towards people and companies that are familiar or close to us, and can be somewhat sceptical for the unknown. In this whitepaper created by Trustpilot and Salesupply, several strategies to grow brand trust abroad, focused around localization, reputation, and delivery are outlined.

Get 15 tips and tricks to boost trust in your business, centred around these three tactics:

• Localisation and customer service
• Social proof and online reputation
• Delivery and check-out

The post Free whitepaper: How to Build a Trusted Brand Abroad? 15 Tips and Tricks. appeared first on Cross-Border Magazine.

In the guide, you will discover how proper planning and a solid localization strategy help you to overcome complexity and contain costs, so you can speed time to market with a global web presence that’s worthy of your brand. This free eBook is packed with best practices from scores of localization experts who have also provided practical, actionable advice to help you successfully execute a multilingual translation and localization project.

Learn how to plan and execute a website translation strategy with actionable, unbiased advice from over 40 website translation professionals. Get best practices and proven strategies to increase efficiencies, reduce complexity, and speed time to market.

The post The definitive guide to website translation appeared first on Cross-Border Magazine.

· What neural MT is and how it has developed
· How Neural MT advancements will increase translation efficiency
· The role other language technologies will play in the translation process

The post Neural MT: What it is, and how it impacts translation efficiency appeared first on Cross-Border Magazine.

The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? In a handbook called Guide to cross-border localization written by Salesupply  in conjunction with gengo, both expert companies  help you lay the groundwork for a successful international strategy.

In order to meet the expectations of your visitors, translation of all your content is not enough. Localizing your online shop has many evident advantages for sellers: Localization drives engagement. It increases organic traffic, makes advertising easier and cheaper and increases the overall relevancy of a webshop. But does it really drive sales? The answer is yes. A localized website requires more than meets the eye. Selling in multiple markets through various channels, driving local branding while still maintaining a global identity—it’s a  hallenging conundrum that many brands and sellers have to tackle. This is especially true in an age where cross-border selling has shifted from being a retail trend to a part of many companies’ DNA.

The Basics of Localization
Localization aims at making your website functional to users from different geographical locations, countries and cultures. There are many localization decisions you have to make when selling overseas.

Localization embraces (any or all of) the following elements:

• Local conditions: Terms and conditions,
legal requirements
• Translation of contents
• Currency
• Pricing
• Fulfillment
• Customer service
• Address and Phone number
• Local return address
• Local (social) marketing

Levels of Service
Furthermore, you’ll need to choose the level of internationalization that your site will offer. Depending on the level of service you choose, your investment and customer accessibility will vary. The idea behind the internationalization grid is that you decide the level of investment depending on the market performance of the website and other channels in each market. With the grid, you can divide your markets
into four distinct categories that differ in the degree of localization effort. The grid is a dynamic concept; and markets can move up based on their performance.

Level 1:
A fully localized webshop, with a locally embedded
fulfillment system and native customer support, delivery
options and preferred payment methods. This approach
is viable for markets with huge potential or that show
steady growth.

Level 2:
A localized website, which is backed by an international
customer service team. Local payment methods and
delivery options are offered.

Level 3:
An English dot-com website backed by an international
customer service team that offers international payment
and delivery options.

Level 4:
A shop at an international marketplace such as Amazon
or eBay. The product catalog is translated, and there is a
native speaking customer service agent available.

Download the Whitepaper here

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