Next May 29th, Barcelona will welcome the third edition of LogiCommerce Connect, a one-day event that brings together leading eCommerce professionals, digital-first brands, and technology experts for a full day of learning, inspiration, and strategic networking.

Powered by Spanish-headquartered eCommerce platform LogiCommerce—used by brands like Audi, MUNICH, eseOese or VW—the event offers an intensive, real-world look at how brands are scaling their digital operations.

To celebrate its 25th anniversary, which LogiCommerce marked last December and will be commemorating with special moments throughout this third edition of the event, the company is launching a limited-time promotion to thank the brands that have trusted in online sales over the years. For the next 48 hours, companies that own or manage an online store —whether B2B or B2C— can get a free ticket to attend LogiCommerce Connect.

This offer does not apply to agencies, service providers, or tech solutions.

Claim your free ticket now through the following link:
👉 https://tickets.logicommerceconnect.com/es/marcas-y-retailers

4 stages, 30+ sessions, endless insights

The event will take place at the Hotel Leonardo Royal Barcelona Fira, and will feature more than 30 sessions condensed into a single day, spread across four rooms operating in parallel.

Attendees can create their own tailor-made agenda by moving between short 10-minute talks, deep-dive masterclasses and expert-led roundtables. Each room will focus on different themes and run its own independent schedule, making it easy to adapt the day to each participant's specific goals and interests.

The agenda of this year will explore the key challenges and opportunities shaping the future of digital commerce. From international expansion strategies and real approaches to sustainability, to the role of branding in the AI era and the impact of personalized experiences on the customer journey, the program covers a wide range of relevant topics. 

Attendees will also gain insight into how leading brands are optimizing SEO, managing stock through technologies like RFID, leveraging TikTok as a sales channel, and transforming their B2B models through smarter search tools. Each session is designed to offer actionable takeaways, real-world examples, and a fresh perspective on how to grow and adapt in an increasingly competitive eCommerce landscape.

Brain Dating: the new exclusive format for brands

As one of this year’s new features, LogiCommerce Connect will introduce a new format called Brain Dating—an exclusive proposal aimed solely at brands, both B2B and B2C, who want to engage in in-depth discussions around some of the most pressing challenges in eCommerce. This first edition will include two sessions: one focused on finding the right balance between growth, margins, and regulation, with everything you need to know to manage your eCommerce effectively, and another dedicated to optimizing funnel performance to drive impact on key KPIs.

Both sessions will last 90 minutes and will be led by Emilio Márquez, CEO and founder of La Latina Valley. As they are limited in capacity, prior registration will be required to attend.

Top-level speakers 

The speaker lineup includes some of the most recognized voices in the Spanish-speaking digital commerce scene: Jordi Ordoñez, Ana Mata, Andrés Barreto, Isaac Bosch, Emilio Márquez, and Josep Deulofeu, among others.

The event will also host representatives from top-tier companies such as AWS, PCBOX, MUNICH, Jané, Carmina Shoemaker, Reskyt, IESE, eseOese and Torrons Vicens.

Dedicated networking spaces 

True to its mission of connecting people and fostering new collaborations, LogiCommerce Connect also puts a strong emphasis on meaningful networking. The hotel’s outdoor terrace will remain open all day, offering a relaxed space for one-on-one conversations, informal meetings and idea exchange.

The day also includes two key networking breaks:

• Breakfast & coffee at 11:45 AM
• Midday lunch cocktail at 2:30 PM, both held on the terrace

To wrap up the event, attendees will enjoy a live Improshow—a local improvisational theatre performance—followed by a casual networking aperitif to close the day with fresh conversations and connections.

More information about the agenda: https://logicommerceconnect.com 

The post Barcelona prepares to host LogiCommerce Connect next week: A one-day eCommerce deep dive for brands and digital leaders appeared first on Cross-Border Magazine.

Barcelona will once again become the epicenter of eCommerce with the third edition of LogiCommerce Connect. This event has already established itself as one of the most important meeting points for the eCommerce sector in Spain, following the success of its first two editions, which brought together more than 400 attendees.

Behind this initiative is LogiCommerce, an eCommerce platform fully developed in Spain, trusted by brands such as Audi, eseOese, Muebles La Fábrica, MUNICH Sports, Timberland, Torrons Vicens, Tres Grifería, and VW.

The event will take place on May 29 at the Hotel Leonardo Royal Barcelona Fira. It will bring together B2C and B2B brands, digital agencies, technical profiles, eCommerce managers, marketing and digital transformation leaders, and any professional involved in managing and growing online channels.

The day will begin at 9:00 a.m., and the event agenda will be organized across four rooms operating simultaneously throughout the day, featuring 20- and 40-minute sessions. The content will combine success stories with key topics such as the growth of B2B eCommerce, the impact of artificial intelligence, payments, personalization, internationalization, SEO, returns management, omni-channeling, sustainability and current legal challenges.

Beyond the content, LogiCommerce Connect is committed to fostering real connections. Networking will play a central role, with dedicated spaces for attendees to exchange ideas and create new collaboration opportunities. Several networking breaks are planned throughout the day: breakfast at 11:45 a.m., lunch at 2:30 p.m., and an aperitif at 6:45 p.m. Just before the final networking session, attendees will enjoy a fun activity based on Improshow, a well-known theatrical improvisation performance in Catalonia, providing a dynamic and relaxed closing to the day's sessions.

Among the confirmed sponsors are AWS, La Latina Valley, VisibilidadOn, Reskyt, and ACCIÓ, among others, who will also share their insights on the evolution of the sector and authentic experiences through talks and roundtables.

More information about the agenda and registrations: https://logicommerceconnect.com/ 

About LogiCommerce

LogiCommerce is a 100% Spain-developed eCommerce platform featuring Headless technology, offering a flexible, intuitive, and transparent solution for both B2C and B2B projects. With 25 years of experience in the sector, the company organizes LogiCommerce Connect as part of its commitment to driving the digital ecosystem forward.

The post The third edition of LogiCommerce Connect arrives on May 29th! appeared first on Cross-Border Magazine.

By LogiCommerce - Black Friday continues to grow in Spain but slows down after the big increase in 2023. In 2024, it will remain at 5% revenue growth but consolidate as a loyalty strategy with 69% of recurring users.

• 31% of new users in e-commerce during the month of Black Friday
• 5% increase in revenue during Black Friday month, but -3% drop on D-Day compared to 2023.
• +25% recurring users in the last 4 years

The eCommerce platform LogiCommerce, which counts among its clients renowned brands such as eseOese, Yerse, Volkswagen, MUNICH, and Eurekakids, among many others, has analyzed data from its clients over the last four years to see the evolution of Black Friday in Spain.

"In recent years, we have seen how Black Friday has gone from being a date focused on impulse buying to becoming a strategic brand opportunity. It's not just about offering aggressive discounts but about taking advantage of this moment to build customer loyalty and establish a stronger connection with them. Data shows that brands committed to this vision are managing to consolidate 69% of recurring users, which is key to their long-term success," explains Màrius Rossell, CEO and Founder of LogiCommerce.

In a year with many doubts before Black Friday, the campaign continues to grow slowly. After the great growth of 36% in 2023, this 2024 revenue during November has grown by only 5%. If we analyze the purchases made on the same day of Black Friday, retailers have experienced a negative growth of 3% compared to 2023.

Black Friday as a customer loyalty strategy

At a Black Friday event organized in October by LogiCommerce and other partners, companies such as Naf Naf and Banoffee Barcelona announced that loyalty strategies would be the main protagonists this year.

The brands' efforts have been clearly reflected in the data analyzed by LogiCommerce, which registered a 25% growth in recurring users since 2020 and 9% if we take the data of 2023 as a reference.

Recurring users accounted for 69% of consumers both during the month's campaign and on Black Friday itself.

It is also worth noting that the stores that have opted for Black Friday have registered 30% of new users in the purchases received, who, thanks to loyalty strategies, may become repeat buyers in future campaigns.

Users still prefer to purchase from the computer, 69%, compared to 40% who buy from a mobile device. However, purchases made on Black Friday show a clear upward trend compared to last year, with an increase of 14%.

The evolution of the Black Friday campaign until the current Black Month, coupled with the greater experience and level of demand of consumers in their online purchases, have turned the impulse purchase typical of campaigns of big discounts into a reflexive purchase as we can see in the data analyzed by LogiCommerce.

About LogiCommerce

LogiCommerce is a SaaS eCommerce platform developed 100% in Spain. It combines advanced technology with intuitive management to help B2B and/or B2C companies from all sectors grow in the digital world. With a transparent and competitive Total Cost of Ownership (TCO), LogiCommerce is positioned as the ideal solution to scale and optimize eCommerce profitably and sustainably.

Major brands such as VW, MUNICH, Muebles La Fábrica, EseOese, Tres Grifería, Eurekakids, and Torrons Vicens, among others, rely on LogiCommerce to manage and boost their digital business.

The post LogiCommerce study: Black Friday reinforces loyalty with 69% of repeat users in Spain appeared first on Cross-Border Magazine.

By Màrius Rossell Rovira - In the fast-paced world of eCommerce, selecting the right platform is crucial for business success. But it's not just about the initial investment; understanding the Total Cost of Ownership (TCO) is key to optimizing profit margins. 

What is the TCO?

The Total Cost of Ownership (TCO) represents the complete cost associated with owning and maintaining an eCommerce platform over its lifecycle. It encompasses not only the initial purchase or subscription fees but also ongoing expenses like maintenance, upgrades, support, and training.

The basic formula is represented as simple as this: TCO = (cost/GMV) x 100.

The TCO is a percentage that, the lower the number, the better it is for your business. “Cost” is the sum of all the costs and expenses of implementing and maintaining your eCommerce solution that we will see in the following points. And “GMV” (Gross Merchandising Value) is the turnover without taxes, returns, shipping and other items.

Which are the costs that you must consider when calculating the TCO?

To calculate the TCO, we will divide the costs into two categories: the initial costs (CapEx) and the maintenance costs (OpEx)

Initial costs: Within the initial costs, there are four subcategories.

1. eCommerce software prices: The licensing prices of eCommerce platforms vary according to the pricing model adopted. Here's a quick overview of some common options:

• Software License: Monthly fee for usage with maintenance and update services.
• Commission or Revenue Share: Fee based on a percentage of generated revenues.
• Pay-per-Use: Monthly fee for software consumption or processed transactions.
• One-time License: Single payment for full access over a specified period.

2. Implementation costs: Implementation costs refer to the fees paid to an agency for customizing and implementing the solution to meet the unique needs of the company.
3. Integration costs: When setting up your eCommerce platform, it's crucial to consider the costs of integrating third-party applications like ERP, CRM, PIM or WMS.
4. Unexpected costs: Unexpected costs are a reality in any project and are often challenging to estimate due to their unpredictable nature. Therefore, it's important to include a contingency margin of between 10% and 20% in the budget to account for potential additional expenses. These expenses may include unforeseen integrations, new requirements due to a change or extension of the project scope, special training or external support, among others.

Maintenance costs: referring to expenses encountered on the platform post-implementation, encompass infrastructure, upkeep, support, and commissions.

1. Infrastructure costs: Infrastructure costs typically encompass hosting and security expenses.

• Hosting costs: Monthly fees covering hardware and software maintenance, server bandwidth, and support for on-premises or hosted solutions.
• Security costs: Vital for website launch, including server protection through Firewalls, intrusion detection, malicious bot prevention, and SSL certificates.

2. Maintenance: Software upkeep is crucial for ongoing business management, involving initial investment and expenses for updates, enhancements, and bug fixes to ensure operational efficiency.
3. Support: Costs vary based on service packages and support channels like email, phone, or chat. The quality of support can impact pricing, with options for emergency assistance having higher costs.
4. Commissions: Most of the eCommerce platforms may charge commissions and fixed fees per sale, affecting profit margins. For some businesses, these commissions are a small price to pay for the convenience that an eCommerce platform offers. However, for other businesses, commissions can be a factor that makes it difficult to make a profit because it directly attacks the margin.

The importance of the eCommerce software when calculating the TCO

Calculating the Total Cost of Ownership (TCO) for an eCommerce business hinges significantly on selecting the right eCommerce software solution. In a market filled with options, Software as a Service (SaaS) solutions is the preferred choice for many businesses since it offers scalability, flexibility, and lower upfront costs, making it a compelling option for businesses looking to streamline operations and reduce TCO.

LogiCommerce, the headless eCommerce platform with 25 years of experience, offers a comprehensive and cost-effective SaaS solution for both B2B and B2C businesses. The platform provides a user-friendly interface, responsive 24x7 support, worldwide scalable infrastructure with robust security, and easy integrations with third-party systems. Together with these advantages, LogiCommerce maintains a transparent pricing policy with no hidden fees and all costs openly detailed on their website.Would you like to know more about the TCO on eCommerce platforms? Download this eBook now for free!

Màrius Rossell Rovira - CEO at TRILOGI - The eCommerce Agency | LOGICOMMERCE - The Headless eCommerce Platform

The post Maximizing profit margins: Understanding total cost of ownership (TCO) in eCommerce platforms appeared first on Cross-Border Magazine.

The most anticipated event of the year is just around the corner: LogiCommerce Connect: The eCommerce Summit about Innovation & Trends LogiCommerce. An event organized by LogiCommerce, the leading Headless eCommerce platform, will be held on October 5th at the SB Plaza Europa Hotel in Barcelona. 

Bringing together experts and leaders in the field of eCommerce and digital marketing, this event provides the perfect spot for professionals to enjoy a day full of learning experiences and networking opportunities. LogiCommerce Connect offers a range of engaging activities, including thought-provoking talks, real-life success stories, and interactive masterclasses. Their goal is to provide you with the knowledge and tools necessary to thrive in the constantly changing world of eCommerce.

The event will open its doors at 9:00 a.m. to host more than 50 talks, with over 45 speakers, about 15 masterclasses, several round tables, and up to 250 attendees. The event will end at 9:00 p.m. Breakfast and lunch will be served during the day. Once finished, attendees will have the opportunity to go up to the hotel's rooftop, where snacks and drinks will be served. They can enjoy the spectacular views while networking and creating a space for interaction.

LogiCommerce Connect is more than just a local event; it's an international gathering that bridges the gap between local companies, solutions, and renowned international brands and partners. With a diverse range of participants, this summit fosters a global community that transcends geographical boundaries.

One of the standout features of the summit is the dedicated conference room for cross-border eCommerce talks and masterclasses. Powered by Cross-Border Magazine, the official media partner of the event, these sessions offer exclusive insights into the challenges and opportunities within the rapidly growing segment of cross-border eCommerce. They will be conducted in English.

This multilingual approach encourages knowledge sharing and facilitates meaningful connections among professionals from different parts of the world. No matter where you're from, you'll feel right at home in this truly global event.

Some of the confirmed partners for the event include AWS, Trilogi, SeQura, Cross-Border Magazine, Acumbamail, Fuelyourbrands, Reskyt, Naiz Fit, Dawa, MUNICH, Bizum, Desigual, Trusted Shops, and MultiSafepay, among others. You can find the list of partners and the complete agenda on the official event website.

Tickets to the event are selling quickly and are limited. If you want to join LogiCommerce Connect, get your ticket now by clicking here.

Don't miss out on this extraordinary opportunity to be part of LogiCommerce Connect: The eCommerce Summit about Innovation & Trends. We eagerly await your presence in Barcelona as we embark on a remarkable journey of learning, networking, and endless possibilities.

The post Mark your calendar for October 5: LogiCommerce Connect! appeared first on Cross-Border Magazine.

By LogiCommerce - LogiCommerce, the leading Headless eCommerce platform, is thrilled to announce its upcoming event, LogiCommerce Connect: The eCommerce Summit about Innovation & Trends. This exclusive one-day event, scheduled for October 5th in Barcelona, is designed for professionals of the eCommerce industry, including online merchants, social media experts, and digital marketing specialists.

The eCommerce Summit aims to facilitate learning experiences, create networking opportunities, and generate synergies among the attendees. With over 50 talks, 45 speakers, 15+ masterclasses, and more than 250 expected attendees, this event promises to be full of great experiences and insights about trends in the eCommerce industry.

The event will start at 9:00 am and extend until 9:00 pm, offering attendees a full schedule of activities, presentations, and MasterClasses. To refuel during the day, breakfast and lunch will be served on the hotel's terrace and restaurant. Additionally, at the end of the day's activities, all participants will have the opportunity to indulge in refreshments and beverages on the rooftop terrace, the ideal place to network and enjoy spectacular views.

The LogiCommerce Connect event is not just a local event; it is an international gathering that brings together local companies and solutions with international brands and partners. The talks will be conducted in both English and Spanish, making it a truly global event.

One of the highlights of the event is a conference room dedicated to Cross-Border eCommerce talks and MasterClasses, powered by Cross-Border Magazine, the official media partner of the event. These sessions will provide insights into the challenges and opportunities of cross-border eCommerce, a rapidly growing segment in the industry.

With over 200 attendees, LogiCommerce Connect presents a fantastic opportunity to network and establish relationships with retailers, industry experts, and eCommerce leaders. In addition to learning from industry experts, attendees will have plenty of opportunities to connect with each other during breaks between presentations and designated networking times.

Some of the collaborators of the event are Acumbamail, AWS, DAWA, Doofinder, Naiz Fit, Oct8ne, PayPal, Reskyt, SeQura, Trilogi and TrustedShops. If you're looking to make the most of this event, consider preparing a talk or masterclass to share your knowledge with the other guests.

And here's the best part: Tickets for the event are now available with an Early Bird discount of 50% off! Don't miss out on this fantastic opportunity to be a part of the most anticipated eCommerce event of the year.

We look forward to welcoming you to LogiCommerce Connect: The eCommerce Summit about Innovation & Trends. Mark your calendars for October 5th and join us in Barcelona for an unforgettable day of learning, networking, and inspiration. 

The post LogiCommerce presents LogiCommerce Connect: the eCommerce Summit about Innovation & Trends! appeared first on Cross-Border Magazine.