Mobile payment adoption across the EU continues to accelerate. A recent OECD-supported study indicates that up to 59% of e‑commerce transactions in selected European countries are already executed through digital payments, with projections reaching 75% by 2030.

According to Mordor Intelligence, the European mobile payments market is expected to grow from USD 136.45 billion in 2025 to nearly USD 476.25 billion by 2030, with a 28.4% CAGR. In mobile commerce applications, retail and e‑commerce already contribute more than 35% of market value.

Regional Differences and Adoption Trends

Western Europe Leads in Mobile Wallet Usage

In countries such as the UK, Germany, and France, digital wallets are used by over 20% of consumers every week as of 2024. The Netherlands stands out, with more than 80% of consumers using Pay-by-Bank options monthly for online purchases.

Eastern Europe Showing Rapid Growth

In Eastern European markets like Poland, Romania, and Turkey, digital wallet adoption is growing steadily. However, card-based transactions still dominate. In Turkey, for instance, 65% of online transactions were card-based in 2023, though contactless and mobile options are expanding.

Emerging Infrastructure: Wero and EuroPA

Wero Launches Across Key Markets

Wero, the digital wallet by the European Payments Initiative (EPI), launched in Germany in July 2024 and is expanding to France and Belgium. Support for online commerce began rolling out in mid-2025—major banks and payment providers, including Worldline and Nuvei, back the wallet.

EuroPA Enables Cross-Border Mobile Payments

The European Payments Alliance (EuroPA) is a coalition of national payment schemes like Bizum, Bancomat, and MB Way, aimed at creating a cross-border instant payment network. Since early 2025, it has expanded into Slovakia, Norway, Greece, and Poland, offering seamless mobile transactions across regions.

Consumer and Merchant Benefits

Mobile payments offer fast, secure, and user-friendly checkout experiences. According to OECD data, point-of-sale mobile payments in the EU rose from €4 billion in 2017 to €195 billion in 2022, accounting for 21% of all POS value—with forecasts predicting 36% by 2030.

Merchants benefit from faster settlement, lower processing costs, and reduced fraud. Regulatory support under PSD2 and open banking fosters competition, enabling alternatives to high-fee card networks through instant account-to-account payment rails.

Barriers and Strategic Outlook

Despite rising adoption, cards still dominate e‑commerce in many EU markets, particularly in the east. Full online functionality for new wallets, such as Wero, is still being rolled out as of mid-2025. Legacy schemes such as iDEAL, Paylib, and Payconiq will be phased out gradually by 2027.

A significant milestone was reached in June 2025, when the EPI and EuroPA announced plans to unify under a single, interoperable EU payment framework, covering up to 15 countries and over 380 million consumers. This initiative aims to strengthen EU payment sovereignty and reduce reliance on US-based networks.

Summary of Key Metrics

Mobile Payment Statistics in the EU

• 59% of e‑commerce payments are already digital; 75% expected by 2030
  
• Europe mobile payments market projected to grow from USD 136B to 476B (2025–2030)
  
• Over 20% of consumers in Western Europe use wallets weekly
  
• Netherlands sees 80%+ monthly usage of Pay-by-Bank options
  
• POS mobile payments rose from €4B to €195B (2017–2022); 36% POS share by 2030
  

Strategic Recommendations for E‑Commerce Merchants

Integrate Wallets and Instant Bank Payments

E‑commerce businesses should integrate leading mobile wallet solutions such as Bizum, MB Way, Bancomat, and Wero as they become available in their respective markets. Offering Pay-by-Bank options can also reduce transaction fees and meet consumer demand.

Prepare for Cross-Border Mobile Commerce

With EuroPA and Wero expanding across multiple EU countries, merchants should prepare for increased cross-border wallet interoperability. Supporting seamless mobile payment experiences for users across different EU markets will be critical to retaining customers.

Monitor Regulation and Infrastructure Evolution

Merchants should stay updated on EU regulatory developments, such as PSD2 updates or new digital ID initiatives, that may impact payment flows. Embracing these technologies early will position businesses ahead of competitors.

Mobile payments are reshaping the future of e‑commerce across the EU. Driven by consumer demand, wallet innovation, and coordinated EU initiatives like Wero and EuroPA, the region is on the path to creating an integrated, sovereign digital payment infrastructure. Businesses that act now to adopt mobile-first strategies, support instant bank transfers, and stay abreast of the evolution of EU-led solutions will be well-equipped to thrive in the coming decade.

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On Europe Day, six leading European mobile payment services—Bizum (Spain), BANCOMAT (Italy), Blik (Poland), Blink by BORICA (Bulgaria), MB WAY/SIBS (Portugal), and Vipps MobilePay (Denmark, Finland, and Norway)—have come together to reaffirm their commitment to building a stronger, digitally connected Europe. This collaboration celebrates the 75th anniversary of the Schuman Declaration, a foundational step in the creation of the European Union.

The Schuman Declaration, signed on May 9, 1950, emphasized that European unity would arise from “concrete achievements that create a de facto solidarity.” Today, this principle is taking shape as interoperable, cross-border instant payment solutions, making real-time mobile transfers possible across European countries.

EuroPA: Building a Pan-European Digital Payments Infrastructure

The collaboration is part of EuroPA (European Payments Alliance), an initiative to develop a seamless and sovereign European payment system. EuroPA leverages EU standards, the trust of local payment brands, and private sector collaboration to enhance Europe’s strategic autonomy and technological independence in the digital payments landscape.

Bizum, a Spanish mobile payment platform backed by the national banking sector, is leading this effort. Its CEO, Ángel Nigorra, shared:

“Today, on Europe Day, the best way to congratulate Europeans is to give them the news that they will be able to make instant transfers with their mobile phones across the continent, in the same way they are used to, without changing their daily habits.”

Instant Mobile Transfers Across Borders: A Reality in 2024

The EuroPA initiative already connects over 50 million users and over 180 financial institutions, creating an ever-expanding ecosystem of interoperable instant payments. In 2024 alone, the original trio—Bizum, BANCOMAT, and MB WAY/SIBS—processed over 2 billion transactions, leading the instant payment market in their respective countries.

With the inclusion of Blik, Blink by BORICA, and Vipps MobilePay, the alliance is rapidly expanding its geographic footprint. This progress is a significant step toward enabling cross-border instant payments that are fast, secure, and user-friendly, mirroring the seamless experience users already enjoy domestically.

Toward a Truly Unified European Digital Economy

The goal of the EuroPA initiative is clear: to deliver frictionless payment experiences for European citizens, businesses, and merchants, regardless of borders. Doing so paves the way for a more digital, interoperable, and cooperative Europe.

As Ángel Nigorra highlighted, this is only the beginning:

“We want to welcome more solutions that have also shown interest in interconnection, while encouraging others to join us in creating a sovereign European payment system.”

The post European Mobile Payment Leaders Unite to Celebrate Europe Day with Cross-Border Initiative appeared first on Cross-Border Magazine.