According to

The agency mentioned that an increase of three points has been measured in consumer confidence in May (99), compared to 96 points in April. Previously, 16 economists predicted only 97 points for the month of May.

Tax Cuts

In response to protests, the French president Emmanuel Macron promised tax cuts for the people of France. INSEE believes that this pledge is the reason behind an increase in the level of confidence over personal financial situations and general purchasing power.

In its report, INSEE says: “Households are more numerous to consider that the past standard of living in France has improved during the past twelve months or will improve during the next twelve months. The corresponding balances have both gained three points but still remain below their long term average.”

The post Consumer-trust in France beat forecasted rise in May appeared first on Cross-Border Magazine.

Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus.

Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success.

We tend to be more trusting towards people and companies that are familiar or close to us, and can be somewhat sceptical for the unknown. In this whitepaper created by Trustpilot and Salesupply, several strategies to grow brand trust abroad, focused around localization, reputation, and delivery are outlined.

Get 15 tips and tricks to boost trust in your business, centred around these three tactics:

• Localisation and customer service
• Social proof and online reputation
• Delivery and check-out

The post Free whitepaper: How to Build a Trusted Brand Abroad? 15 Tips and Tricks. appeared first on Cross-Border Magazine.

A trustmark helps to reassure a consumer when it comes to ordering from a web shop. They are an important factor regarding the trustworthiness of an e-commerce shop. However, fake marks are achieving the same results.

A German student carried out an online survey during her thesis at the Hochschule Fresenius. She carried out an online survey among 1,007 Germans to ask them about using trustmarks as a green light.

Results on trustmarks

The research shows that a high degree of confidence is built through trustmarks. Approximately 67% even said that the seal of approval plays a major role in buying from web shops that they are not familiar with. However, a fake trustmark that was created for research purposes scored higher on awareness than an existing trustmark. Even though there was little to no knowledge of the contents of some seals, it did not affect the trust-promoting effect of the mark.

The study also shows that the more trustmarks a website carries, the more it is perceived as trustworthy. It is recommended to use a seal of approval on a webshop, but apparently, it is not necessary to choose the most expensive or well-known trustmark.

The post Online shoppers trust all trustmarks - even fake ones appeared first on Cross-Border Magazine.