Manchester-based startup Voxelo has secured €346,000 (£300,000) in the first close of its pre-seed funding round, aiming to bring a faster and more accessible 3D and AI-powered product content studio to the e-commerce market.

The round is still open to additional strategic investors. It will support the company’s efforts to scale its technology for retailers and brands seeking richer product visualisation and immersive online shopping experiences.

As e-commerce becomes increasingly visual and interactive, Voxelo is positioning itself at the intersection of AI-generated content, 3D modelling, and digital product experiences.

Voxelo’s Mission: Making 3D Product Content Accessible

Founded in Manchester, Voxelo is developing a 3D and AI product content studio designed specifically for e-commerce teams. The platform enables companies to transform simple product videos into interactive digital assets, such as:

• photorealistic 3D product models
  
• augmented reality (AR) visualisations
  
• e-commerce product images
  
• AI-generated lifestyle scenes
  

The process begins with a short video of the product, which the system converts into a 3D digital twin that can be reused across multiple digital channels.

According to Voxelo CEO and co-founder Vladimir Mulhem, improving product presentation directly influences online sales. Better product content builds buyer confidence, and buyer confidence drives conversion in e-commerce.

By simplifying 3D creation, Voxelo aims to make immersive product content accessible not only to large retailers but also to smaller online merchants.

How Voxelo’s Technology Works

Voxelo’s platform is built around a workflow that converts video footage into reusable digital assets.

Instead of requiring specialized equipment or professional 3D modelling skills, the platform uses computer vision and AI to generate a digital replica of a product.

Core technology workflow

The resulting digital assets allow shoppers to view products from any angle or even place them virtually in their environment, enhancing the online shopping experience.

Founding Team and Industry Support

Voxelo was founded by:

The startup has also attracted support from experienced industry leaders. One of its key backers is Andy Gray, a former director at eBay and co-founder of the NFT marketplace KnownOrigin, who joined as an advisor and investor to help guide the company’s growth.

This industry expertise is expected to help Voxelo navigate the fast-evolving digital commerce ecosystem.

The Problem Voxelo Is Trying to Solve

Creating high-quality 3D product content is traditionally expensive and technically complex. Many retailers face several barriers when attempting to adopt immersive product visualisation.

Key challenges in 3D e-commerce content

Voxelo’s technology attempts to solve these issues by allowing retailers to generate professional 3D assets from simple product videos captured with standard equipment.

The Rise of 3D and AR in E-commerce

The demand for immersive product experiences is increasing rapidly as online retailers compete to replicate the confidence of in-store shopping.

Interactive product visualisation helps customers better understand size, texture, and design, reducing uncertainty before purchasing.

Benefits of 3D product content

As a result, 3D content and augmented reality are becoming key tools for digital merchandising.

Voxelo’s UG3D Approach to Content Creation

One of the core innovations behind Voxelo is a workflow it calls User Generated 3D (UG3D).

This system allows businesses to create photorealistic 3D assets directly from user-generated video footage rather than specialized scans.

The company has designed this approach to remove traditional barriers to entry, enabling e-commerce teams without 3D expertise to produce immersive product content at scale.

By simplifying the production process, Voxelo aims to enable brands to generate digital assets faster and deploy them across multiple channels such as product pages, social media, and marketing campaigns.

A Growing Investment Trend in AI Commerce Content

Voxelo’s funding round reflects a broader investment trend in AI-powered content generation and immersive commerce technology.

Across Europe, investors are increasingly backing startups focused on:

• AI-generated product content
  
• 3D commerce infrastructure
  
• digital product twins
  
• immersive shopping experiences
  
• augmented reality retail tools
  

These technologies are expected to play a key role in the next evolution of online retail, where visual experiences become central to product discovery and purchasing decisions.

What Comes Next for Voxelo

Following the first close of its pre-seed round, Voxelo plans to continue expanding its platform and attracting additional strategic investors before the final close of the round.

The funding will support product development and go-to-market expansion as the company aims to bring its AI-driven content studio to more e-commerce teams.

If successful, Voxelo could help reshape how online retailers produce product visuals by turning a simple video into a fully interactive digital shopping experience.

As competition in e-commerce intensifies, tools that increase buyer confidence and improve product presentation may become a critical advantage for brands selling online.

The post UK Startup Voxelo Raises €346K to Transform Product Videos into 3D Content for E-commerce appeared first on Cross-Border Magazine.