Manchester-based startup Voxelo has secured €346,000 (£300,000) in the first close of its pre-seed funding round, aiming to bring a faster and more accessible 3D and AI-powered product content studio to the e-commerce market.
The round is still open to additional strategic investors. It will support the company’s efforts to scale its technology for retailers and brands seeking richer product visualisation and immersive online shopping experiences.
As e-commerce becomes increasingly visual and interactive, Voxelo is positioning itself at the intersection of AI-generated content, 3D modelling, and digital product experiences.
Founded in Manchester, Voxelo is developing a 3D and AI product content studio designed specifically for e-commerce teams. The platform enables companies to transform simple product videos into interactive digital assets, such as:
The process begins with a short video of the product, which the system converts into a 3D digital twin that can be reused across multiple digital channels.
According to Voxelo CEO and co-founder Vladimir Mulhem, improving product presentation directly influences online sales. Better product content builds buyer confidence, and buyer confidence drives conversion in e-commerce.
By simplifying 3D creation, Voxelo aims to make immersive product content accessible not only to large retailers but also to smaller online merchants.
Voxelo’s platform is built around a workflow that converts video footage into reusable digital assets.
Instead of requiring specialized equipment or professional 3D modelling skills, the platform uses computer vision and AI to generate a digital replica of a product.
| Step | Process | Result |
| Product capture | Record a short product video | Raw visual data |
| AI processing | Computer vision reconstructs the object | Photorealistic 3D digital twin |
| Asset generation | Model converted into multiple formats | 3D viewer, AR, product images |
| Deployment | Content integrated into online stores | Interactive shopping experience |
The resulting digital assets allow shoppers to view products from any angle or even place them virtually in their environment, enhancing the online shopping experience.
Voxelo was founded by:
| Founder | Role |
| Vladimir Mulhem | CEO |
| Ben McKay | COO |
| Roman Bromidge | CTO |
The startup has also attracted support from experienced industry leaders. One of its key backers is Andy Gray, a former director at eBay and co-founder of the NFT marketplace KnownOrigin, who joined as an advisor and investor to help guide the company’s growth.
This industry expertise is expected to help Voxelo navigate the fast-evolving digital commerce ecosystem.
Creating high-quality 3D product content is traditionally expensive and technically complex. Many retailers face several barriers when attempting to adopt immersive product visualisation.
| Challenge | Description | Impact on retailers |
| High production cost | Traditional 3D modelling requires specialised studios | Limits adoption to large brands |
| Technical complexity | Requires expertise in modelling, rendering and optimisation | Slows content production |
| Time-consuming workflows | Creating a single 3D asset can take days or weeks | Difficult to scale product catalogs |
| Hardware requirements | Special cameras and scanning tools often needed | Increases operational costs |
Voxelo’s technology attempts to solve these issues by allowing retailers to generate professional 3D assets from simple product videos captured with standard equipment.
The demand for immersive product experiences is increasing rapidly as online retailers compete to replicate the confidence of in-store shopping.
Interactive product visualisation helps customers better understand size, texture, and design, reducing uncertainty before purchasing.
| Benefit | Impact on e-commerce |
| Improved product understanding | Customers can inspect products from every angle |
| Higher conversion rates | Greater confidence increases likelihood of purchase |
| Reduced return rates | Buyers better understand what they are ordering |
| Enhanced brand experience | Immersive content improves engagement |
As a result, 3D content and augmented reality are becoming key tools for digital merchandising.
One of the core innovations behind Voxelo is a workflow it calls User Generated 3D (UG3D).
This system allows businesses to create photorealistic 3D assets directly from user-generated video footage rather than specialized scans.
The company has designed this approach to remove traditional barriers to entry, enabling e-commerce teams without 3D expertise to produce immersive product content at scale.
By simplifying the production process, Voxelo aims to enable brands to generate digital assets faster and deploy them across multiple channels such as product pages, social media, and marketing campaigns.
Voxelo’s funding round reflects a broader investment trend in AI-powered content generation and immersive commerce technology.
Across Europe, investors are increasingly backing startups focused on:
These technologies are expected to play a key role in the next evolution of online retail, where visual experiences become central to product discovery and purchasing decisions.
Following the first close of its pre-seed round, Voxelo plans to continue expanding its platform and attracting additional strategic investors before the final close of the round.
The funding will support product development and go-to-market expansion as the company aims to bring its AI-driven content studio to more e-commerce teams.
If successful, Voxelo could help reshape how online retailers produce product visuals by turning a simple video into a fully interactive digital shopping experience.
As competition in e-commerce intensifies, tools that increase buyer confidence and improve product presentation may become a critical advantage for brands selling online.
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