Webinar Archives - Cross-Border Magazine

Neural MT: What it is, and how it impacts translation efficiency

Jeroen Leenders — Wed, 11 Oct 2017 05:47:45 +0000

Neural machine translation is going to rock the world in the coming years. What does it better than rule-based or statistical machine translation? A new and more accurate translation method, Neural MT, is changing the game for multilingual communication – view this Lionbridge webinar to learn:

· What neural MT is and how it has developed
· How Neural MT advancements will increase translation efficiency
· The role other language technologies will play in the translation process

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Webinar – sell more, faster by focusing on translation and localization

Jeroen Leenders — Wed, 27 Sep 2017 08:40:32 +0000

Sell more, faster.

In this webinar you will learn how to manage the translation and localization of your global product information for local markets, ensuring a faster time-to-market and increased brand loyalty. Moreover, Joakim Landgård, E-Commerce Manager, at SkiStar will share how SkiStar managed to cut translation costs by 60 in one year.

The post Webinar – sell more, faster by focusing on translation and localization appeared first on Cross-Border Magazine.

Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy?

Jeroen Leenders — Mon, 17 Jul 2017 07:23:21 +0000

In this webinar organized by Lionbridge you’ll learn how voice and digital assistant searches impact your global content and SEO strategy.

The rapid raise of voice search and digital assistants with Amazon Echo, Google Home, Siri, Cortana and now Apple, are changing the way people search for information to find brands.
• By 2021 more than 4bn mobile assistants will be used globally - Juniper Research prediction
• “28% of people think voice search is a more accurate way of searching” – Katherine Watier
• Google voice search queries in 2016 were up 35x over 2008 - Google trends
Voice searches will account for 50% of all searches by 2020 - ComScore

How people interact with digital assistants and carry out voice search queries can be very different to how they carry out text searches online. User behaviour and search intent differs significantly across culture, country, language and now voice. When it comes to voice search over text, semantic search coupled with machine learning (ML), people expect very personalised experiences as voice search on smart phones and 'no interface' personal digital assisted searches with Alexa and “ok Google", are fast becoming embedded into people’s daily lives.

Brands need to understand this and adapt global content to rank for voice searches

Is your brand search ready?

With the massive global growth of digital assistance and voice search, speed of adoption of content for personal assistants is critical. Brands need to start adapting their business strategy now if they want to be visible to digital assistants and appear at 'position zero'.

Join us for this webinar to

1. Understand how voice search and machine learning will impact your content and SEO strategy
2. Discover the trends in consumer behaviour as voice search grows
3. Learn tips on how to integrate voice search in your Global SEO strategy

The post Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy? appeared first on Cross-Border Magazine.

Free Webinar: Global SEO: How to enhance your website’s international customer experience with Geo-Targeting

Jeroen Leenders — Thu, 20 Apr 2017 08:34:01 +0000

Date: Wed 3 May 2017

Time: 2pm – 3pm GMT

Speakers: Lionbridge Subject Matter Experts

Aoife McIlraith, Director of Global Search and Marketing

Brendan Walsh, EMEA SEO and SEM Manager

In this webinar, you will:

Understand why geo-targeting is important to your customers, conversion rates and your online success
Learn how to prevent undue competition with your own websites, maximise indexed pages, and eliminate duplicate content errors
Discover real world examples of the ‘dos & don’ts’ involved with international SEO

Register here

The post Free Webinar: Global SEO: How to enhance your website’s international customer experience with Geo-Targeting appeared first on Cross-Border Magazine.