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~ Founder ~

COLUMN

A SUCCESSFUL PURCHASE

s many online retailers make lots of efforts to get consumers to visit their
shop, even more may work on convincing that potential customer to make
Aa purchase. While online consumers have ever more choices when shop-
ping on the internet, it is harder for retailers to create a supportive, loyal customer
base. Based on recent developments and consumer demands, this fanbase can be
upgraded by making processes as convenient, easy and hassle-free as possible.

In that way, it does not matter whether business improvements are made in the
field of delivery, customer support, the return procedure, site visit or payments.
This issue features Azalp as a success case, and their story really highlights what
it means for a company to shift from an operational based company into a more
customer based organisation. As customer experience is the new battleground
these days, you, as an online retailer, have no choice than to listen more and better
to your customers.

Our Spotlight On rubric this time focuses on the impact of blockchain in crypto-
currency and e-commerce while we discuss payment innova-
tions and challenges with Ray Bak of Ingenico ePayments
over coffee. Speaking of payments, it might be presumed as
COLOFON
known by cross-border e-commerce merchants these days
that local payments must be implemented. It is an essential
part of your cross-border business, whether you are selling in
two countries or worldwide, on marketplaces, social media or
through your own channels, offered payments methods have
to be known in the local country. FOUNDER & PUBLISHER JEROEN LEENDERS
EDITOR-IN-CHIEF NICO HOEIJMANS
It is important to realise that the field of payments is more
than just offering locally preferred payment methods. As is EDITORS PHOEBE HARDING | BEA PRUTTON
described in our article WorldFirst and Newegg, offering cor-
GRAPHIC DESIGN & LAYOUT GEORGINA BURNETT
rect currencies, fluctuating prices and complete prices is more

important than ever.
This issue, we are starting with a new, three-part project as
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
well, focusing on the Brazilian market. This market offers tons
of opportunities for cross-border merchants as the market is
opening up more and more for international retailers and it is
If you are interested in learning more about sponsorship or
growing at high speed as this market is developing itself. This advertising opportunities or you would like to discuss creating
issue covers the first article on the Latin-America country. a customised plan to meet the needs of your company, please
contact: [email protected]
The Cross-Border Magazine is owned and published by Salesupply BV.
Enjoy reading!
No person, organisation or party can copy or re-produce the content
Jeroen Leenders,
of the Cross-Border Magazine or any part of this publication
Founder Cross-Border Magazine without a written consent from the editor-in-chief or publisher.
[email protected] The publisher, authors and contributors reserve their rights with
regards to copyright of their work.

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