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A CUP OF COFFEE WITH…
Kristy Sammis, Founder and Chief Innovation Officer at
CLEVER, and Executive Director with the Influencer Marketing
Association.
We like to have inspiring discussions about cross-border e-commerce over a nice cup of
coffee (or tea). In this issue, we are focusing on the phenomenon of influencer marketing.
Kristy Sammis is the founder of the world’s first full-service influencer marketing agency,
CLEVER, and author of Influencer Marketing for Dummies. As early as 2006, she managed
brand-sponsored influencer conferences. Those were the days when
“influencers” meant “bloggers”. She has been in this space since
its inception and knows all about what this industry has
grown into today.
SUBJECTS’ RIGHTS:
THE BOTTOM LINE IS THIS: INFLUENCERS DESERVE TO
BE PAID FOR BOTH THEIR CREATIVE WORK AND FOR
A BRAND’S ACCESS TO THE INFLUENCERS’ CAREFULLY
CURATED AUDIENCES.
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