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HOW TO IMPROVE

PRODUCTIVITY AND

CUSTOMER CARE

IN E-COMMERCE CALL

CENTRES THROUGH

DIGITAL

TRANSFORMATION

Text: Rubens Zimbres, Gerson Rolim // Photos: iStock

The Brazilian e-commerce market is unknown to many. What can cross-border retailers bring
to this emerging market? What can the market offer consumers and retailers interested in cross-
border trade? In this final article in our Viva Brasil special, Cross-Border Magazine focuses on
the improvements in productivity and customer care. What role do e-commerce call centers play

in this digital transformation? And how does a Brazilian AI service provider contribute to these
developments?

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