Page 12 - CBM14

~ Omoda ~

SCHUHE24: A DIFFERENT

E-COMMERCE APPROACH:

“WE CARE ABOUT LOCAL

RETAILERS”

Text: Thomas van Mossel // Photos: Schuhe24

Dominik Benner is the founder and CEO of Schuhe24, a platform for local retailers in
Germany. Based in Wiesbaden, near Frankfurt, Schuhe24 takes care of around 2.000 local
retailers, selling shoe and fashion items every day, which are connected to the platform. It

launched in 2013 as a platform for shoe-selling retailers. Not much later, they expanded their
services to the sports, fashion and leather and bag industry, with each branch having a separate
platform. Within these platforms, the clients can choose a specific currency and language
based on their country.

12