Page 58 - CBM17
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~ Intershop ~



            CAN A B2B




            WEBSHOP BE




            TOO CUSTOMER-





            FRIENDLY?







            Text: Gerrit Enthoven  // iStock

            At a recent expert panel, we had the opportunity to discuss the challenges of digitalisation
            with a global manufacturer - Rockwool. For them, success has been based on digitalising the
            backend services first, before deploying everything slowly to their commerce platform.

























































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