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WHAT CAN

~ Coffee Corner ~
PAYMENT DATA

the near future, which will be externally secured and certified Finally, the pandemic will further strengthen the shift that
by GRI standards.” has begun in recent years towards a healthier lifestyle, the
protection of the environment and people’s need for safety at
And how much do your customers value sustainability? all levels. In the cosmetics market, the term “clean beauty”, DO FOR MY BUSINESS?
“APIVITA’s sustainability also includes sustainable growth, the biggest global trend in cosmetics in recent years, is
meaning that we never go after short-term customers, but attributed to the products that are designed based on the
we want to create our own tribe that consciously chooses principles of sustainable development, contain safe ingredients
our products. From the beginning of our establishment, we for the skin and are friendly to the environment. This is a
always communicate clearly to customers our formulations and trend that promotes the concept of environmental ethics and
HOW ABOUT AN
processes, and that’s how we know that our customers value responsibility. It is no coincidence that global e-retailers have
sustainability as much as we do. Moreover, APIVITA often now added the term sustainable products to search filters.
runs environmental projects that require people’s involvement. According to a survey (IMB), 57% of respondents are willing
Our customers always participate actively in our events and to change their shopping habits based on the impact on the
actions, and that proves that they also want to be a force for environment, and 70% are willing to pay more for a brand that
good. Lastly, it makes us really happy that the number of promotes sustainability. ” •• INCREASE IN
people that choose products from sustainable and certified
companies is growing every year. For us, this is a really positive
sign for a more sustainable future, and we are really proud to
contribute to this as much as we can.” CONVERSION?

Lastly, what are the most important trends within your
industry?
“The trends and changes for 2021 are connected, on the one
hand, with technological developments and, on the other
hand, with the basic shift of the beauty and fashion market to
Globally, 69% of customers abandon their shopping cart.
sustainability. In this environment, we see many interesting
The right payment setup can help you drive sales and boost
changes
conversion.

The pandemic will accelerate the investment of beauty
Our Business Intelligence tool, MyPerformance, provides
companies in technology and digital transformation. We
will see more intense integration of AI and AR technologies simplified insights into transaction data across the payment
process, using intuitive dashboards to display key payment
in diagnostic tools (e.g., skin diagnosis) and personalised
performance metrics over time. With it, you can identify
applications (makeup selection). We can verify this trend by the
fact that big beauty companies acquire technology companies
where to focus your optimization efforts to help streamline
as part of their group. Moreover, many brands will develop a
conversions and drive more sales.
multi-channel approach to e-commerce with the development
of their own DTC, a trend that has been slow in the beauty
FIND OUT HOW DATA INSIGHTS AND
market compared to others. In addition, in this complex
environment, retention of the digital customer becomes the
AN OPTIMIZED PAYMENT SETUP CAN
centre for a sustainable development strategy as competition
makes profitability more difficult in e-commerce. The TURN ABANDONMENT INTO SALES.
complexity of the new environment requires the digitisation
not only of the front end to the customers but also of all the
ingenico.com/payments/performance
internal processes of a company, where the speed of transition
is vital.

The importance of user-generated content will also be
strengthened as never before. This includes content creators
where entire communities and platforms will build their
content (even the products themselves will integrate content
creators into the product, as Peloton did). An additional
reason why this trend will become even more important is
that we are at the beginning of technological [and regulatory]
developments that will require the development of digital
advertising in a cookieless environment.

DIGITAL PAYMENTS
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reliable and secure solutions throughout the payment value chain. © Worldline 2021