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~ ChannelEngine ~

WHAT IS D2C

(DIRECT-TO-

CONSUMER)

Text: Niels Floors, Head of Partnerships and Sales at ChannelEngine // Photos: ChannelEngine

Brands and wholesales worldwide have been making the change to a D2C retail strategy, but
what is D2C?

2C, or direct-to-consumer, strategies allow The rise of D2C
brands to cut out the middleman and sell their While the D2C strategy isn’t a new concept, many
Dproducts directly to customers through digital e-commerce businesses saw the true potential of selling
marketplaces. Selling directly to consumers gives these direct to consumer in light of 2020’s pandemic. Physical
companies more control over their business processes and retail locations were closing their doors, and some
distribution channels. e-commerce marketplace websites were slowing down
because of the massive increase in traffic. Many customers

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