Page 30 - CBM19

~ Intershop ~ ‘Even though we have many
brands, each will have a very C APABLE
INTERNATIONAL
different look and feel.’ CLOUD - BA SED Robust out-of-the-box
Serving 300+ customers functionality — down
worldwide from 11 global Thomas Areskoug — Atlas Copco Flexible, accessible, to the finest detail —
offices. Industrial Technique and secure with no especially for B2B.
know our customers. Thus, we can add a lot of extra value screen on a big desktop,” says Markus. downtime.
S TRE AMLINED
to the shopping experience because there is no
anonymous aspect involved.” “Moreover, we also have our Customer Success Put an end to messy systems
and support all your regions,
Team, which are really experienced people buyers, partners, and
Growing mobile commerce in B2B who can help with quarterly/monthly ‘Wir sprechen Deutsch. marketplaces from one Safe and secure ‘Great
architecture
En Nederlands. Et Français. platform.
“During these COVID-19 times, a lot reviews, revenue, product categories,
E Italiano. Och Svenska. teamwork!’
of people within B2B also started and testing to improve the website. And English.’ B2B customers want
a B2C experience
using mobile devices to make Additional support, such as product
Frank Andersen Freddy Lessmeister
Increase in
purchases, instead of their desktop. images, prices and promotions, can Customer portals = mobile shopping — Dynapac
happier customers
For example, if a craftsman needs a also be added since our Customer
special part or equipment, they can Success Team works with
easily order this specific product different levels. Ultimately, this
from their mobile phone. Therefore, means that our Customer Success
it is necessary to provide a seamless Team can take care of everything TE AM
shopping experience, whether the if our customers want that. This
We treat everyone we work with
customer purchases the product from often depends on the maturity of the like a team. We’re here to lift you
their desktop or by using their phone,” customer. Usually, the B2B industry up and catch you if you fall.
Markus continues. does not have these sophisticated teams,
which can really
B2B buyers expect “THE INTERSHOP help a company
B2C conveniences to develop their
– and more online presence, DRE AM BIG
“Trends within the COMMERCE PLATFORM IS but Intershop can
B2C industry, such help them with B2B Commerce We’ll turn your daring
Platform
vision into a profitable
MORE THAN BULLETPROOF.
as AI-based search our PWA and reality. Nobody ever got
and personalisation, Customer Success ahead by being boring.
will definitely be a Team,” Markus
commodity in the OUR PLATFORM CAN HANDLE explains.
near future. And RELIABLE Customers expect ‘Intershop
AN UNLIMITED AMOUNT OF German engineering.
these trends within “The Intershop Top-quality, field-tested immediate answers Commerce
11 offices
B2C will also make Commerce E A S Y TO INTEGR ATE around the world PER SONAL Platform 5x
their way to the B2B Platform is more Modern API-based Highest Score
industry. Because TRANSACTIONS.” than bulletproof. architecture works seamlessly Provide every buyer in B2B Features’
with a unique,
B2B buyers have B2C Our platform with your existing landscape personalized, we-
and keeps your IT team happy. know-exactly-what- The Forrester Wave™
expectations when it can handle an you-need buying B2B Commerce Suites, Q2 2020
comes to service, efficiency and digital customer experience. unlimited amount of transactions. These high amounts of experience. And make
500+ them say ‘wow’.
But they also have specific needs that would be irrelevant for traffic are what Intershop stands for.”
B2C customers. Think about easy reordering, creating quotes, ‘Enterprise-grade APIs for easy
automated approval of shopping baskets based on predefined Improving the user experience even more integrations
budgets per user or different user roles with unique access “In the future, we will definitely bring up an AI-based commerce, flexibly ‘There basically is no other
rights. So, B2B vendors need to have a powerful e-commerce engine to provide an even better search, recommendations catering the needs of
19 local online stores.’
solution in place that can map their complex B2B business and personalisation experience in B2B. Furthermore, we will system around offering
processes – and at the same time offer a B2C-like user also improve our user experience and our BI monitoring for premium performance
Daniel Kaschula — Miele
experience.” performance measures to make it easier for our customers to faster and more
HANDCR AF TED CODE
see how their platform is performing,” Markus concludes. •• competitively.’
Intershop ensures a great user experience Additional functionality
and personalization are
“During the implementation of the Intershop Commerce iBusiness
created just for you.
Platform, we are really taking care of a very good user
experience. It must be easy to use and read because there are a
lot of complicated processes. Currently, we are doing 75% of
our implementation with our partner ecosystem, but of course,
we are also offering training and bringing in the latest trends The digital world never stands still. To succeed,
we have to keep moving forward. Our e-commerce
for our customers. Furthermore, we also launched our new
Progressive Web App (PWA), which can present a seamless
platform helps leading manufacturers and whole-
experience to all of our customers. PWA can act as a simple
salers do just that. Are you ready for a boost?
app on an iPhone, for example, or can behave as a complex
www.intershop.com

30

15-02-2021 17:43
Intershop_AdA4_def.indd 1 15-02-2021 17:43
Intershop_AdA4_def.indd 1