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~ Trilogi ~

Internationalising a business has never been that easy. Digital transformation and the growth of
e-commerce means that crossing e-commerce borders has become much simpler. With today’s
technology, you already have an open door to the rest of the world to make your business grow.
However, there are several factors to keep in mind when selling internationally, and in the
following lines, we will highlight the most relevant ones for your international e-commerce sales
strategy.

he first step before entering new markets Why? Because shipping costs are usually higher when they
is to carry out a detailed market study to cross borders and delivery times are longer.
Tknow the market situation. Each market
is different, and it is important to adapt to local Analysing in detail the average delivery times of each country
requirements and analyse consumers’ needs to be and looking for an international logistics service provider that
successful across borders. can be easily adapted to each delivery time is essential. When
you expand your e-commerce to other markets, you should
Professional Translations consider all these possibilities according to each audience. If
Your e-commerce showcases your business to the rest of the you set high shipping costs, they will be negatively perceived.
world, so you need to adapt it according to the language of Thus, the chances of buying will be reduced.
each location. A crucial step for this is to get a professional
translation; forget about Google’s automatic translator! Local marketing strategy
Designing strategies according to the profile of your potential
Why? Apart from literally translating the text of your online customers is key to boosting your e-commerce sales. If you have
store into each language, it is important that it is adapted to no marketing department, you can also consider the possibility
the culture and expressions of each country, and an automatic of outsourcing this service, either with a local company in the
translator won’t take these factors into account. The same selected country or in your own country, taking into account
happens with SEO positioning. When working with certain the different customer profiles depending on each market.
keywords, it is not useful at all to translate them literally into
another language since they may not be positioned in the Another key point in a good marketing strategy is SEO
same way. positioning. Even if you have your online store well-positioned
at a national level, you should take a broader view and optimise
Local payment systems it by factoring in not only Google but also the most popular
Each country is used to paying with different payment search engines of each country.
methods, whether credit cards, debit cards, bank transfers or
many others. To internationalise e-commerce, it is essential Throughout this article, we have detailed several key points to
to offer standard payment gateways, such as bank transfers, keep in mind when internationalising your e-commerce. But
credit cards or PayPal, as well as local payment systems most above all, rely on good e-commerce platforms and surround
used in each country in order not to lose potential customers yourself with an e-commerce marketing team that makes the
at the checkout. internationalisation of your e-commerce success. ••
That is why before expanding to another country, the
preferred payment methods used locally should be analysed.

Local currency
Once the appropriate payment methods have been chosen,
it is time to choose the currency. It is very important to
take into account the local currency of each country when
providing the prices of the products in your online store. The
user experience should be as comfortable and agile as possible,
avoiding an unnecessary search in Google for a currency
converter.

Logistics
Logistics is another important piece in the internationalisation
of your e-commerce, as the phases that an order goes through
from the moment customers place it until they receive it at
home are not the same in each country. Establishing the right
strategy is essential to keeping all your customers satisfied.

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