Page 58 - CBM23
P. 58
~ Seven Senders / SimilarWeb ~
traffic but also—perhaps more interestingly—has a higher getting 4.58%. Home and Garden got a good look in, though,
visit duration time (0:09:34 vs 0:06:34 for Amazon) and with 4.4%.
a lower bounce rate (26.6% vs 32.59%). This could mean
a bunch of things: a slightly better UX? More products? 4. Etsy.com
Higher quality of products? … Or users that just love window And for the first US website to make it into the top
shopping (of the digital variety)? e-commerce companies in the United Kingdom – take a bow,
Etsy.
With a solid 9.82% of its total monthly visits (just a casual
377.3M) coming from the United Kingdom, Etsy’s claim of
being a global online marketplace is clearly no lie, showing
the love for independent brands and all things unique all over
the world.
But where’s all that UK traffic coming from? Ah yes, another
thing our data can reveal for you. Unsurprisingly, search is
Etsy’s main way of getting in desktop traffic. But it looks like
they’ve been working on their display ads for searches in the
UK, too, seeing an uplift of 6.09% in visits from May 2022 to
June 2022.
3. Argos.co.uk
Up next, we’ve got the British catalogue retailer Argos Social media can’t go amiss for this brand either, with many
– but admittedly, these days, it’s a lot less about the mail independent retailers using this to market their products. You
catalogues and pretty much all about online shopping. can even see this on the referring websites, where linktr.ee
Hence why you are reading this right here, right now. is currently the strongest, with a traffic share of 84.2K. Etsy
sellers: keep up the good work with those Instagram posts.
The numbers say it all, with an average of 57.30M visits a
month in the last year, and what a surprise: a big uplift in
November and December with Cyber Weekend sales and a
spot of Christmas shopping.
5. Next.co.uk
So, the fifth in the running was technically the US version
of number 1 – that being Amazon.com. But where’s the fun
in reading about Amazon twice?
We went for next in line: Next.co.uk, which turns out to be
But what are people buying? Our data shows Argos is a top an industry leader for UK fashion and apparel, taking the top
choice for tech and gamers in the UK, with the Video, Games, spot above the likes of Marks and Spencer, ASOS, and Sports
Consoles and Accessories section gaining just under 6% of the
website’s visitors and Computers, Electronics and Technology
58

