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online buyers were women, and 48% were men. The most cross-border purchases in 2022. At the European level,
interesting observation from a socio-demographic perspective 39% was delivered by the national postal operator, which
lies in the shift that has taken place in the age groups in obviously means that the postal share is lower in Poland than
recent years. In 2015, the 50+ years old group made up 12% the European average. The domestic and privately owned
of online consumers; in 2022, 30% of the consumers were competitor, InPost, is the most prominent reason for that. The
50 and older. This is probably, to some extent, related to the company, established in 1999, has been a pioneer in providing
pandemic, but it is also one of the direct reasons for the rapid parcel lockers for out-of-home e-commerce deliveries, and
development of the Polish market. today, they have more than 20,000 lockers deployed in the
country. Polish consumers have taken a liking to this, and it
Marketplaces – Domestic Allegro outclasses the is now by far the most preferred delivery method. As many as
competition 81% of online consumers state this as their favourite delivery
The largest marketplace in Poland is Domestic Allegro, option.
which was launched in 1999 as an auction site. Today, the
online retailer has a very wide range of products. In 2021, Payment preferences – Polish online consumers still
Amazon launched in Poland. They have been operating somewhat conservative
there since 2014, but it’s only now that the website has been European countries demonstrate a wide range of preferences.
made available in Polish. How this will affect the country’s In some cases, there are local solutions that occupy a very
e-commerce market remains to be seen, but Allegro definitely strong position. For an international e-tailer planning to
has a major head start in the market. In fact, Allegro is the establish itself in new markets, the consumer’s preferred
ninth most visited e-commerce marketplace in the world. method of payment is, without a doubt, necessary knowledge.
As many as 88% of Polish online consumers shopped from In most European countries, debit cards or credit cards and
Allegro in 2021. Second in place was German fashion giant different kinds of digital payment methods are the most
Zalando at 32%, followed by Chinese Alibaba at 25%. preferred. In Poland, the most preferred option is direct
payment through the bank. Polish consumers are also more C
China is the dominant destination for Polish cross- or less alone in Europe in wanting to pay COD (Cash On M
border purchases Delivery). In 2022, 11% of online consumers held this option
Y
In 2021, the cross-border share of total Polish e-commerce as their number one alternative. ••
CM
was 27%. In a global comparison, that is a middle position
but by a margin higher than countries like Italy, France, MY
Germany and the UK. When Polish consumers buy from CY Discover visual customer service
other countries, they favour the Chinese market to a very Direct Link offers fully tracked, global
CMY
high degree. In 2022, 50% of Polish cross-border purchases delivery services and fulfilment to every
K
were made from China. Germany is the second most popular address in the world. Sell more by showing products through the chat
market with 19%, followed by the UK with 8%. Contact Direct Link to see how we can
help you with your cross-border e-commerce

Deliveries – Parcel Lockers are number one deliveries and fulfilment!

In Poland, the national postal operator delivered 24% of

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catalog

+44 20 3936 2731 / [email protected] / www.oct8ne.com

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