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~ Editor-in-Chief ~

COLUMN

A NEW ISSUE AND A NEW FACE!

ot only have a lot of businesses taken the opportunity to grow their
revenue by opening and continuously optimising their online shops,
but e-commerce itself has experienced astronomical growth in the
Nlast few years. To capitalise on this growth, online retailers will need
to double down on many of the trends that took off over the past few years while
keeping an eye on changing consumer expectations and preferences in 2023.

For example, more and more brands are using social commerce to meet and sell
to customers. Nowadays, consumers rely on their social media feeds for shopping,
suggestions, and e-commerce sales. For search and product recommendations,
consumers might prefer to choose TikTok instead of Google. Social commerce has
become critical for brands to reach their target audiences.

Not only is online social commerce on the rise, but AI is having a massive impact
on online marketing and business as well. AI-driven insights can help marketers
identify trends, target specific audiences and optimise campaigns. Moreover,
AI-driven chatbots can provide personalised customer
service, while AI-driven analytics can help businesses better
understand their customers and tailor their offers accordingly.
Ultimately, AI-driven automation can help (online)
businesses save time and money while increasing efficiency COLOFON
and accuracy.

Furthermore, headless commerce is also taking the spotlight.
Decoupling the front-end and back-end of e-commerce FOUNDER & PUBLISHER JEROEN LEENDERS
platforms provides businesses with more flexibility, quicker
EDITOR-IN-CHIEF SANNE LEENDERS
time, and better scalability. Ultimately, it helps businesses
to personalise their shopping experience and build unique EDITORS FRANK CALVIÑO, LAURA MARTIN
customer journeys. In this issue, LogiCommerce discusses
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS
how headless technology will future-proof your online

business.
There are still many other e-commerce trends that will
continue to play an important role this year, and I also believe WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
that there are new trends on the rise. That’s why I am very
excited to take over this part of the magazine and discover If you are interested in learning more about sponsorship or
these trends with you in the future! advertising opportunities or you would like to discuss creating
a customised plan to meet the needs of your company, please
contact: [email protected]
Enjoy reading!
The Cross-Border Magazine is owned and published by Salesupply BV.
No person, organisation or party can copy or re-produce the content
Sanne Leenders,
of the Cross-Border Magazine or any part of this publication
Editor-in-Chief Cross-Border Magazine without a written consent from the editor-in-chief or publisher. The
[email protected] publisher, authors and contributors reserve their rights with regards
to copyright of their work.

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