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~ Intershop ~

IGO PROMO:

EVOLUTION AND

SUSTAINABILITY

TO CONQUER THE

FUTURE

Text: Frank Calviño // Photos: IGO Promo, Maria Nikolic

IGO Promo’s journey represents a perfect example of doing business the right way amid
our current complex and changing times. Founded 75 years ago in the Netherlands, IGO
specialises in promotional products and business gifts and has seen the world shift from
physical mass marketing—using millions of catalogues sent via post services—to online

marketing and e-commerce websites. A company that was built upon a massive use of
promotional plastic products and yet is now determined to pursue a sustainable future by
shifting over 40% of its products to be made using sustainable materials. We spoke with
Michael Brust, Marketing and E-commerce Manager at IGO Promo, to tell us about their
journey.

ell us a little bit about yourself and about Dutch banks, but we try to shift these clients to Compacon,”
IGO says Michael.
T“Our company is part of the Plato Group, which
comprises three brands: Clipper Interall, Compacon, and What would be the average order value of IGO?
IGO Promo. IGO is selling to the small-medium business “Our average order value is 1000 euros. That’s the average
with our e-commerce model, Compacon is selling to big ticket of our clients, and we try to sell it via our webshop. We
corporations with an account management model, and also get bigger orders—20k or 25k—on our webshop, but the
Clipper is our importer and printer of products, so we have average is 1000 euros. And currently, 85% of the business is
an in-house factory. The company was founded over 75 years done via our online channel, via our e-commerce. To give you
ago, just after World War II. Martien Jonkers founded it, a reference on how important our e-commerce has become,
and it was called IGO Post at the time. He sold its products for example, if we were a 100-million-euro company, 65
via catalogue. They sent the catalogue to small-to-medium million euros would go via the website. And this is growing
businesses at the time, and so they were really focused on every year. It is roughly two-thirds of our total global revenue.
handling small-volume orders. But in time, we have also More and more customers are paying online, already 35%!”
grown to sell to bigger companies like Unilever and several

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