Page 18 - CBM27

~ Youwe ~

fundamental for JC-Electronics. It really exploded. And one request to add more memory to it. You can add extra
of the reasons is because, with e-commerce, we reach directly options.”
to the end customer.”
Can we surmise JC-Electronics’ digital journey with
Has this been an improvement for JC-Electronics’ two key metrics?
business model? “Firstly, I have to say that our total sales are now 50%
“Yes, I think so because we lose less margin, and this is also online, which is massive. Because it means we have
good for the customer because they pay less. And keep in 50% less administration. This is due to the fact that
mind that it can also be an advantage for the resellers, but our e-commerce created by Youwe is fully automated; it
they have to add extra value. If they only ship boxes from A to connects directly with the ERP, and it does the whole
B, they won’t be able to offer the end customer anything extra. sale process. There is nothing manual to be done. Every
But they add value in other ways, offering a great service, order that gets into the webshop is handled automatically.
providing efficient installation of the components, or even On the sales side, there is no one needed to handle this
advisory. And we are totally fine with that. We still provide anymore. Secondly, there is the fact that before we used
our products and services to our resellers. I think that this to have about 30 new clients per month. And now there
shift into e-commerce, and the fact that we can now interact are around 300 new clients per month, which is ten times
directly with the end customer, has been beneficial for the bigger. That’s quite a lot!”
quality of the entire business model,” says Jelle.
What can you highlight about your partnership with
Can you tell us a little bit more about the process of Youwe?
creating the JC-Electronics webshop? “I think one of the greatest things from our partnership
“JC-Electronics wanted to increase its client base and to have with Youwe to develop our webshop was the fact that
e-commerce, and to that end, we tried first with a company Youwe helped us prioritise things in the most efficient way
that, unfortunately, was not able to deliver a proper solution. possible. This is incredibly valuable. To have a partner with
Because of this, we decided to join forces with Youwe, and the expertise and knowledge to provide accurate counsel in
it was the right call. In less than half a year, they created an this kind of e-commerce creation process is fundamental
MVP version of the shop. And it was obviously something for success. They really know our company, our needs, and
to improve, but it was also viable. This allowed us to start that’s why they were able to help us.”
to tread the road of e-commerce and see how it fared for
A GLOBAL BUSINESS THAT’S GOOD
JC-Electronics. Then, the second version of the webshop was
FOR SOCIETY, THE INDUSTRY AND THE
already connected to all the services, and it was a custom
ENVIRONMENT
development by Youwe based on Magento. And so far, it has
been excellent. Currently, JC-Electronics sells products in more than 100
countries, which firmly positions them in the realm of
Our webshop customisations are mainly focused on the global brands. This is a challenge that JC-Electronics has
products. Because we sell products in different levels of tackled successfully due to a combination of high-quality
condition. For example, you usually sell products that are new, products and services, as well as a deep dedication to
but we sell new and refurbished. This is something we want to providing a fast, reliable, and globally accessible stock of
have easily accessible for all potential clients: to understand scarce parts and components.
if it’s new or
refurbished, the “IF YOU ARE LOOKING FOR INDUSTRIAL Do you have
difference in price ELECTRONICS THAT ARE SCARCE OR OUT OF your e-commerce
and if it’s in stock.” localised?
PRODUCTION, WE HAVE 300,000 PIECES “Yes, we do. We
Can a client have a lot of
request OF ELECTRONICS IN STOCK BY PURCHASING European languages
something WORLDWIDE.” in our e-commerce,
specific via your but our customer
e-commerce? care service speaks
Like, for example, some specific configuration or a most of the major global languages. This means that, no
specific spare part? matter where you come from, we will most likely have
“What they can do is, first, ask for our repair service. someone who can communicate with you at a native or
When they do, we go to our stock to find the components close to native level. Additionally, we are very focused on
or parts needed to refurbish the client’s product back to the quality of the products we send out. That is something
be fully functional. They can also add customisations to that is vital if you plan to become a global brand because
the product. If they have a computer—for example—they reputation issues at a global scale could be your end.”

18