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~ Ranpak ~

LIONS PREP:

WHEN GREAT

MEALS

NEED GREAT

PACKAGING

Text: Frank Calviño // Photos: Ranpak

Lions Prep has become the UK’s highest-rated meal plan service. Its protein meals and
food plans cater to all tastes and dietary needs—complete with breakfast and snacks—and
are matched to each customer’s nutritional goals. With its focus on quality and customer
satisfaction, the brand needed the best possible packaging solution.

packaging triple challenge and make strong sustainability claims, and they were very
An important contribution to Lions Prep’s quality focused on doing everything possible to provide responsibly
A comes from its highly complex packaging operation. sourced packaging. This had to apply across all of the products
They were seeking a more flexible and customised solution, delivered to customers’ homes.
with improvements for both customers and their business,
and they asked Ranpak to help. The new food packaging had Staying safe
to be convenient and keep food in peak condition during Thermal protection was a second—and critical—requirement.
transit. Just as importantly, in terms of business goals and Food safety depends on maintaining the right temperature
brand reputation, packaging had to be sustainable and range reliably during transit, along with the physical
environmentally friendly. protection needed to survive the journey undamaged. This
meant that any new and more sustainable solution had to
Going green either match or improve upon the performance of existing
The brief from Lions Prep to Ranpak included three specific packaging. At the time of the brief, Lions Prep was using a
challenges. Sustainability was the first key requirement, denim blanket. Although this already offered some benefits
reflecting the constant improvement philosophy at the heart compared with conventional plastic-based packaging, it was
of the Lions Prep operation. They wanted to develop their sometimes prone to retaining moisture and food aromas, and
packaging to the point where they could protect the planet denim is difficult to recycle.

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