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~ Tomahawk ~

THE FOUR MOST IMPORTANT

MARKETING TOOLS

FOR E-COMMERCE

ENTREPRENEURS IN 2023

Text: Cecile Collin // Photos: Tomahawk

We’re going to introduce you to the most crucial marketing tools that you cannot ignore. Why?
E-commerce requires an ongoing dedication to serving your existing customers, attracting new
customers and going with the flow in general. Rapid technological advancements and ever-
changing regulations force entrepreneurs to stay on top of their digital game. The commitment
to improvement also means that there is a continuous stream of exciting opportunities to
improve your e-commerce business. This is where Tomahawk Digital Marketing steps in:
we are dedicated to fulfilling growth ambitions for e-commerce businesses. Leveraging our
expertise, we’ve selected the four most crucial marketing tools for you.

1. Server-side tracking What if you were selling hats…for horses? You never know
European data protection laws (GDPR) became stricter to when those four-legged icons require some extra style. We
accommodate the growing need for online privacy, so it’s time asked ChatGPT for a prompt, which we fed to Runway
to give your tracking methods a makeover: go for first-party ML to create an image to accompany a hypothetical
data collection. Server-side tracking is a method that offers advertisement. It came up with these results:
improved accuracy in tracking and extra conversion data.
These data will increase the performance of your campaigns.
This method stores the data in a server instead of the visitor’s
browser, allowing the tracking to bypass ad-blockers and
browser restrictions. It also provides 100% conversion data,
and it improves algorithm performance for online campaigns.
This better understanding of consumer behaviour is useful for
optimising ad targeting and website conversion. Additionally,
you have complete control over your data.

2. AI-generated content
You have probably already seen the wonders of ChatGPT
or some funky AI art (and in case you’re not sure about
that, yes, you have). One of the most thrilling recent
developments in advertising is the integration of generative
AI in search engines. Google is currently experimenting
with a prototype. Therefore, the importance of good product
descriptions, images and other assets grows because those
are the ingredients for top search results. AI offers you the
opportunity to create these assets easily, which increases your
chances of creating successful, relevant ads. We believe that
AI-generated output is useful for selling anything. Literally,
anything.

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