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~ Monta ~

HOW FAST-GROWING

ONLINE SHOPS EXCEL

AND HOW FULFILMENT

CONTRIBUTES TO THEIR

GROWTH

Text: Vera den Besten // Photos: Gabby Louwhoff, Zuiverbeeld
Since the start of the COVID-19 crisis in 2020, the number of online stores has increased by
more than half. Standing out in such a crowded market is a challenge! How do you smartly tap

into trends? How can you ensure ongoing growth? How do you stay true to your company’s
identity? Online shops deal with these questions daily. Yummygums, Ukje, and Stoov®: three
completely different online stores, each unique in their growth process. What makes them
unique, and how do fulfilment services contribute to their growth?

he Self-Care Trend partner to work in the most efficient and effective way. Not
In recent years, Google searches related to ‘self- just for servicing our D2C customers but also for national
Tcare’ have more than doubled. Valuing mental and international B2B clients. Our partnership with Monta
and physical health is becoming increasingly important. reduces worries about inventory management and order
Yummygums, a webshop focused entirely on this concept, fulfilment, preparing us for rapid (international) growth and
was founded in 2017 with the idea that taking care of oneself peak moments like the vitamin season!”
can be more enjoyable. Founders Luuk van Hoogstraaten and
Michel Kobus experienced that maintaining self-care routines Smart Packaging
can be challenging. Routines can be dull or have downsides, Michel continues, “As a small company, we want to set
leading people to quickly abandon them. Yummygums an example and hope to inspire others in the field of
operates on the principle that self-care should be something sustainability. Whether it’s our custom and highly sustainable
to look forward to. Its vitamin gummies add flavour, colour, shipping boxes, a subscription model reducing trips, or
and experience to the consumer’s healthy habits, making it a recyclable & recycled pots.” The plastic filler material was
fun routine that is sustainable. something that Yummygums especially didn’t want to use
for their packaging. Founder Luuk came up with the ‘What
Tapping Into the Market the Flap?!’ box. Depending on the number of products, a
“People were really waiting for this push because we manage cardboard flap is folded to fill the empty space in the box. In
to double our business every year,” says Michel. In addition collaboration with a packaging supplier, the idea became a
to selling on their website, Yummygums’ vitamin gummies reality: a fully recyclable package with a unique design.
are now also available in drugstores. By the end of this year,
Yummygums expects to offer at least ten different gummy Sustainability as Product Focus
products and aims to grow significantly, especially in Europe. Contributing to a more sustainable world is increasingly seen as a
requirement. Although it often requires effort, it is something we
Michel states, “As a digital-first company, there’s a high must do together. Sometimes, new products emerge purely from
demand for flexibility, speed, and accuracy. This is exactly thinking more sustainably. This happened to Teun van Leijsen,
what we focus on in our collaboration with Monta. Especially founder of Stoov®. His idea that we don’t need to heat entire
in logistics, where customer experience is key. We face new spaces — solely the spots where we are — led to the founding
and complex challenges daily, and Monta serves as a sparring of Stoov® in 2014. Stoov®’s wireless infra-red heating cushions

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