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~ Tomahawk ~

In the current age of GA4, you’re likely witnessing a portion Tomahawk ensures that your data collection and storage are
of your hard-earned revenue attributed to “(not set)”. This compliant with local regulations and the European-wide
issue can be attributed to a variety of factors, including: GDPR regulations.
• Poorly configured transaction tracking: If your tracking
isn’t up to a robust standard, vital data may be lost in 3. Data-Driven Marketing Decisions
the changeover to GA4. With comprehensive data at your disposal, you’ll have the
• Errors in UTM parameters: Equally critical are necessary knowledge to make informed marketing decisions.
missteps in UTM parameter handling, potentially Analyse and optimise the performance of diverse marketing
muddling your traffic source attributions within the channels and campaigns confidently.
GA4-network.
4. Generate up to 30% More Conversions
This issue can be frustrating, hindering your ability to With third-party cookies facing restrictions, a loss of 10-
measure and optimise your marketing efforts effectively. 30% in data is already a reality. Server-side tracking offers
Tomahawk Digital Marketing offers the essential solution: we the flexibility to capture custom events and data points
specialise in server-side tracking. tailored to the needs of your webshop. Delve deeper into your
customers’ behaviours and preferences, revealing new insights.
The Power of Server-Side Tracking Embracing server-side tracking can lead to an increase of up
Server-side tracking is the ultimate answer to tackle the to 30% in conversions and sales. Platforms like Facebook and
challenges posed by GA4. This approach moves tracking Google thrive on algorithms. Furnish them with the decisive
activities from the client side to the server side, delivering a marketing data you acquired via server-side tracking and
multitude of benefits: score better results.

1. Accurate Data Server-side tracking, offered by Tomahawk, paired with
Server-side tracking guarantees that every interaction and Google Analytics 4, is the crucial solution to your analytics
transaction is relayed seamlessly to GA4 directly from woes. It solves the “(not set)” issues and equips you with the
the server. This virtually eliminates the risk of data loss, tools needed to gather data, refine your campaigns, acquire
misleading attributions, and the dreaded “(not set)” values. substantial returns and propel your webshop to new horizons.

2. International Data Privacy Assurance Navigate the Future: Elevate Your Analytics
Every country has its own regulations concerning the Considering the transition to server-side tracking is a
safeguarding of user data. By orchestrating tracking strategic manoeuvre for webshop entrepreneurs. Contact us
operations on the server, sensitive user information remains at Tomahawk today and unlock the full potential of Google
shielded from probable vulnerabilities on the client side. Analytics 4 for your business. ••

ABOUT TOMAHAWK
Tomahawk Digital Marketing is a cross-border performance marketing agency
specialising in tracking, SEA and SEO. We excel in collaborating with webshops
to expand their online presence and success in both local and international
markets. Our primary goal is to drive growth and provide webshops with
guidance in the world of online marketing. Tomahawk is based in Nijmegen,
The Netherlands.

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