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during the purchase process to ensure they always get the best DECÁNTALO WAS AWARDED DUE TO THE FOLLOWING:
products. They know customer assistance is key for success,
and since they work with different markets around the world • Tradition Meets Innovation
and timezones, they provide personalized assistance both Decántalo invites customers to savour the rich traditions of the world’s
with human agents and their AI chatbot, Tempranillo, that renowned wine-producing regions. From the classic wines of France, Spain,
can guide customers in different languanges to complete and Italy to the innovative offerings from the United States and South Africa,
their purchase process, assist with any questions they may the platform brings forth an array of options, and if you need help, either
have about delivery, order tracking, use of gift vouchers etc.. their agent or Tempranillo, are there to assist with product reccommendations,
offering a smart, visual, personalized and efficient service product informations, in general all the questions that may arise when buying
24/7. online. Recognising the significance of production areas, Decántalo showcases
iconic regions such as La Rioja, Bordeaux, and Piedmont, each contributing its
The French connection unique flavours to the global wine tapestry.
One of Decántalo’s milestones in 2023 was its alliance with
the French group Cogip, which is dedicated to logistics • Winery Spotlight
and transport with strong investments in the wine sector. Wines are born from the dedication of wineries, each with its distinct culture,
Cogip owns a network of wine-related companies such as vision, and production methods. Decántalo introduces customers to some
distributors, wineries, restaurants, and Le Petit Ballon, the of the world’s finest wineries and their acclaimed offerings. With insights
market leader in wine subscriptions in France with more than from renowned critics like Parker, Atkin, and Peñín, the platform ensures that
150,000 customers. customers can explore top-rated wines with confidence.

Since their alliance, the company has increased its turnover by • Every Detail Counts
40% in France. Decántalo recognises that every detail matters in the intricate process of
winemaking. From ecological and biodynamic wines to those labelled as
Both companies are accelerating their international natural, the platform caters to diverse tastes and preferences. Exploring
development (they are already present in more than thirty maturation, Decántalo guides customers through various ageing processes,
countries) thanks to synergies and coordinated efforts at including barrels, cement tanks, and amphorae, unveiling the influence each
the conceptual, operational, and knowledge levels, and they has on a wine’s character.
expect to double their turnover to 40 million euros.
• Grapes and Beyond
A labour of love With approximately 10,000 grape varieties worldwide, Decántalo sheds
Decántalo has a refrigerated warehouse of more than 2500m2 light on the most remarkable ones for winemaking. The platform serves
in the city of Barcelona. From there, the brand manages all as an educational resource, allowing customers to discover the grapes that
the stages of its business: the stock and conservation of the contribute to the distinctiveness of each wine.
wine, the preparation and shipment of your orders, and the
personalised assistance offered through its customer service in In the realm of online wine shopping, Decántalo emerges not just as a
five languages. And much more. marketplace but as a passionate advocate for the artistry, diversity, and joy
that wine brings. So, whether you’re a seasoned connoisseur or a novice
Obviously, this complex operation requires a team of enthusiast, Decántalo invites you to savour the world of wines, one bottle at
professionals with extensive wine knowledge who are capable a time.
of communicating in five languages and providing support to
multiple countries and regions. ••

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