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~ Taxmen ~

PLOUMANAC’H:

WHERE COASTAL

CHARM MEETS WINNER POWERED

BY

SUSTAINABLE STYLE

Text: Sanne Leenders, Frank Calviño // Photos: Cross-Border Magazine

In the heart of Brittany lies the quaint village port of Ploumanac’h, celebrated for its
breathtaking coastline adorned with pink granite rocks and captivating ocean vistas.
Inspired by the serene beauty of Bretton shores, the Ploumanac’h brand was born, capturing
the washed-out hues of its coastal haven and infusing the essence of the ocean into every

garment. Nestled in the coastal town of Arenzano, Italy, Ploumanac’h finds its home, where
the sea, much like in Ploumanac’h, plays a central role in shaping daily life.

loumanac’h is set to make waves in the fashion insights into environmental impact and water scarcity.
industry. Filippo Decotto, General Manager
Pat Ploumanac’h, envisions the brand’s up- Ploumanac’h actively engages in reshaping the industry’s
coming showcase as more than just a display — it’s sustainability approach; hence, that’s why Ploumanac’h
an opportunity to reshape the global perception of stands tall, embracing sustainability as a core ethos. Every
“resort fashion” and make a lasting impact on buyers decision, from local production to eco-friendly colouring
and the press. and favouring natural fibres, aligns with the goal of
In June 2023, Milan, the renowned fashion capital, eagerly minimising environmental impact.
awaits the inauguration of Ploumanac’h’s B2B showroom
at Via Tortona 31 - Officina 1. This avant-garde space, Going beyond typical fashion trends, Ploumanac’h’s
extending beyond the conventional fashion district, showcase at Pitti Immagine Uomo signifies a departure
symbolises Ploumanac’h’s commitment to providing from the ordinary. The Spring/Summer 2018 collection,
immersive experiences for international buyers. blending Riviera and boho influences, signals a new era in
resort wear. Filippo Decotto’s anticipation resonates with
Launching with the men’s collection in June and the the brand’s innovative spirit, set to redefine “resort fashion”
women’s collection in July, the showroom embodies for a diverse global audience. Ploumanac’h’s approach
Ploumanac’h’s dedication to timeless style, eco-friendly extends beyond traditional runways, utilising social media
practices, and unparalleled craftsmanship, solidifying its to amplify its reach and engage a modern, trendsetting
leadership in redefining high-quality vacation wear. clientele.

Ploumanac’h’s Fashion Journey Ploumanac’h’s Sustainable Innovations
In the current era dominated by sustainability discussions, Ploumanac’h has taken a proactive stance in addressing
Ploumanac’h is at the forefront of reshaping the fashion the environmental challenges faced by the fashion
industry. Collaborating with Google and WWF, the brand industry. In collaboration with global tech giant Google
pioneers a revolutionary initiative that employs machine and environmental organisation WWF, the brand is
learning to track over 20 raw materials, offering crucial pioneering a groundbreaking initiative. This partnership

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