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~ Intershop ~

of a solid basic platform and an e-commerce platform all services under the same e-commerce solutions and a
that will allow us to fine-tune it to meet our specific logistic challenge of opening new ways of doing processes
requirements in each region.” and operations in an industry that’s not fully digitalized
and has a strong tradition of physical sales processes. To
Did you shortlist other potential solutions before successfully tackle these challenges, VBH decided to do
choosing Intershop? What was the thought process two smart things: first it went for a solid e-commerce
behind this decision? solution for B2B, that’s Intershop.
“Yes, we explored other possibilities: SAP Hybris,
unfortunately, in addition to the cost, the associated Secondly, VBH was smart enough to realize that an
effort with regard to the existing VBH DE SAP ERP implementation partner is key for any e-commerce
and the fact that all other VBH national companies use development and decided to bet on XIM (Experts in
Microsoft ERPs (especially Navision) were not convincing Motion AG) an Intershop Platinum implementation
Intellishop, unfortunately, the rather passive approach partner and one of the leading agencies in e-commerce
of the manufacturer (especially in view of the expected B2B implementation in Europe.
further development of the platform and regular releases)
and the associated lack of standardization options were not Why did you choose an implementation partner like
convincing,” says Maisch. XIM and what did the partner provide you with?
“An implementation partner provides a view of the
VBH e-commerce: digitalization in traditional platform and expertise you can’t get anywhere else. That’s
industries why we decided to work with XIM. They provided us with
VBH faced the challenging task of digitalizing its professional technical support, but also with a consultancy
business. This task required tackling multiple obstacles and advisory that helped us build the correct e-commerce
simultaneously: a technical conundrum of combining solution. They asked us the right questions to get the

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