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Week 3: Marketing & Brand Awareness Step 7: Offer Localised Customer Support
With your webshop ready, the next priority is attracting
international customers. • Provide multilingual customer service via chat,
email, and phone, either traditionally or through expanding
Step 5: SEO & Online Advertising innovative solutions like Salesupply.
• Adjust customer support hours to align with
• Conduct keyword research tailored to each market different time zones. your website
and optimise product pages accordingly. • Develop a comprehensive FAQ section addressing
• Launch targeted Google Ads and Meta campaigns region-specific concerns.
for each country.
• Leverage country-specific social media platforms Step 8: Evaluate Performance & Optimise cross-border?
(e.g., Pinterest, which is popular for fashion in
Germany). • Analyse sales data, customer behaviour, and ad
performance.
Step 6: Influencer & Aff iliate Marketing • Identify bottlenecks (e.g., slow shipping, low
conversion rates) and refine your strategies.
• Collaborate with local fashion influencers to • Plan the next phase of international expansion based
enhance credibility. on initial results.
• Partner with bloggers and online magazines in Clonable copies, translates and maintains
your target market. Scaling for Long-Term International Success
your cross-border websites automatically.
• Implement an affiliate marketing programme to By following this structured month-long plan, a mid-sized
encourage word-of-mouth sales. Dutch fashion webshop can expand into new markets
in a strategic and efficient manner. The combination of
Week 4: Customer Service & Scaling Up market research, localisation, targeted marketing, and No need to maintain and manually translate
Providing a seamless shopping experience builds long-term excellent customer service lays the foundation for successful
every website anymore, that’s on us.
customer relationships and ensures sustainable growth. international growth. Tools like Clonable streamline the
translation process, making it easier to adapt to new markets
without extensive manual effort. With the right approach,
international expansion can be both scalable and profitable.

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