commerce Archives - Cross-Border Magazine

Coca-Cola lays focus on sustainability

Jeroen Leenders — Mon, 17 Jun 2019 13:34:49 +0000

"Let's not waste this summer" is the name of the new Coca-Cola campaign and with that slogan, the soft drink giant is focusing its biggest campaign of the year entirely on recycling and sustainability.

Preventing litter

With this new campaign, the brand wants to create awareness about litter. It thereby adds a deeper meaning to the theme ‘Let's not waste this summer’. Part of the locally developed operation is a campaign where consumers can win prizes if they request information on the best way to dispose of their empty bottle or can.

Start Coca-Cola sustainability campaign

The campaign started with a life-size canvas in Amsterdam that spelled out ‘Don’t buy Coca-Cola if you don’t help us recycle’. The campaign is supported by a national TV campaign and a website. Here, consumers can find information about how Coca-Cola recycles and how consumers are able to contribute.

The soda brand will also be present at various festivals this summer with a festival activation around recycling. Here, the brand is using so-called "can crushers" to encourage consumers to dispose of their packaging properly. For example, visitors are rewarded with a party when sufficient waste has been collected.

The Coca-Cola summer campaign is traditionally the largest campaign of the year. In total, this summer in the Netherlands there are 150 to 160 million packages, with the message ‘Together, help us recycle’ and a specially designed logo.

Coca-Cola aims to recover 100% of European packaging for reuse in 2025; worldwide in 2030.

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Consumer-trust in France beat forecasted rise in May

Jeroen Leenders — Thu, 06 Jun 2019 13:16:49 +0000

According to INSEE, a French statistics agency, the confidence levels of consumers in France have risen faster than expected for the month of May. The levels have now beaten the forecast and reached the highest level of the year. At the same time, the second largest economy is still recovering from all of the anti-government protests.

The agency mentioned that an increase of three points has been measured in consumer confidence in May (99), compared to 96 points in April. Previously, 16 economists predicted only 97 points for the month of May.

Tax Cuts

In response to protests, the French president Emmanuel Macron promised tax cuts for the people of France. INSEE believes that this pledge is the reason behind an increase in the level of confidence over personal financial situations and general purchasing power.

In its report, INSEE says: “Households are more numerous to consider that the past standard of living in France has improved during the past twelve months or will improve during the next twelve months. The corresponding balances have both gained three points but still remain below their long term average.”

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E-commerce Nordics up 11% in the first half of 2018

Jeroen Leenders — Mon, 01 Oct 2018 06:43:06 +0000

There was an increase of 11 percent during the first six months of 2018 when looking at the e-commerce growth of the Nordic countries. They now have made online purchases worth 10 billion euros, of which more than 40 percent comes from the Swedish consumer (4.12 billion euros). It is followed by Denmark (2.49 billion euros), Norway (2.24 billion euros), and finally Finland (1.22 billion euros). This can be seen in the PostNord e-commerce report. The report also shows that six out of ten people, meaning 12 million consumers, in this region shop online on a monthly base.

The four markets have to deal with some cross-border shopping elements. Usually, cross-border consumers in the Nordic region shop abroad from China, the United Kingdom and Germany. Only on Norway, the consumers tend to prefer to buy cross-border from the American market. This may have something to do with the fact that eBay is very popular among Norwegian consumers. In Denmark, the United Kingdom is the favorite cross-border shopping destination, while the Swedes prefer Germany. When looking at a cross-border level in the Nordic region only, Sweden is for foreign consumers the most interesting market to shop cross-border. Especially the Finnish consumers are keen on shopping from Swedish shops

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Switzerland: small purchases paid in cash

Jeroen Leenders — Wed, 15 Aug 2018 05:23:15 +0000

According to an article in the Swiss Handelszeitung, the Swiss use their debit card the most, while small purchases in-store are most often paid in cash. This is a conclusion from a research made by the Zurich University of Applied Sciences (ZHAW) and the University of St. Gallen. Looking at the numbers, 37 percent of all expenses are paid by debit card, while 36 percent is paid in cash. 23 percent is paid with credit card. The study concludes that customers prefer to pay with multiple payment methods, depending on the occasion, the place of their purchase and the total amount of the purchase.

The National Bank of Switzerland (SNB) concluded something completely different, though. In their liquidity research of May 2017, they stated that 70 percent of registered transactions were payments in cash, 45 percent of all expenses. The researches of the current research claim this difference can be explained. They say that cash is still indispensable in the Swiss economy, but the interest in other payment methods is growing. Payment-behaviour is changing. It is expected that digital payment methods are on the rise, like contactless payments and mobile payments.

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Boatsters and Acapture launch the first, end-to-end VR web shop

Jeroen Leenders — Mon, 28 Aug 2017 09:53:00 +0000

Available as a white label application, Acapture’s VR web shop solution can be utilized and personalized by any merchant looking to add VR to their offering. The application covers the entire customer journey, from selection to payment. When consumers are ready to make a purchase, the payment is supported by Acapture payment platform and completed entirely within the VR environment. Web shops created with this application can be accessed by consumers via their smartphone.

Moreover, the web shop solution unifies the consumer touch points, gathering the shopping journey data from all online, offline, mobile and virtual channels, and creating a complete overview of the consumer shopping patterns meant to optimize the e-commerce solutions available for merchants. “The VR channel was the missing piece from our offering. We provide not just products, but real world experiences and VR allows our buyers to test that experience in a way no other channel can. With this application, we can see how long which consumers browse which products and segments of our catalog, providing a new level of insight into their shopping journey and allowing us to adjust our process, ultimately leading to higher conversions.” Says Nick Gelevert, Boatsters, CEO.

Acapture is a subsidiary company of Payvision, a global card acquiring network. Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a data-driven omnichannel payment solution, capable of managing a payment at every stage.

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