Boatsters and Acapture launch the first, end-to-end VR web shop

Available as a white label application, Acapture’s VR web shop solution can be utilized and personalized by any merchant looking to add VR to their offering. The application covers the entire customer journey, from selection to payment. When consumers are ready to make a purchase, the payment is supported by Acapture payment platform and completed entirely within the VR environment. Web shops created with this application can be accessed by consumers via their smartphone.

Moreover, the web shop solution unifies the consumer touch points, gathering the shopping journey data from all online, offline, mobile and virtual channels, and creating a complete overview of the consumer shopping patterns meant to optimize the e-commerce solutions available for merchants. “The VR channel was the missing piece from our offering. We provide not just products, but real world experiences and VR allows our buyers to test that experience in a way no other channel can. With this application, we can see how long which consumers browse which products and segments of our catalog, providing a new level of insight into their shopping journey and allowing us to adjust our process, ultimately leading to higher conversions.” Says Nick Gelevert, Boatsters, CEO.

Acapture is a subsidiary company of Payvision, a global card acquiring network. Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a data-driven omnichannel payment solution, capable of managing a payment at every stage.